Overview

The objective of this course is to introduce students to the key marketing concepts and their application in national and international context. This course explores the principles and practices of marketing in today’s dynamic business environment. It instils an understanding of marketing as a business discipline and a societal force, while also covering the key processes involved and ethical considerations central to marketing practices.

Entry Requirements

Applicants should be over 21 years.  A Level 7 qualification or equivalent is required.

What you will Learn

Upon completion of this course you will be able to:

• Understand the fundamentals of marketing theory and how it is practiced and applied by market leaders globally.
• Acknowledge the role marketing plays in the success of businesses.
• Understand the relevance of the elements of the marketing mix.
• Recognise the importance of effective market research.
• Critique the impact of external influences on the marketplace.
• Demonstrate an insight into consumer buyer behaviour.
• Identify ways in which markets can be segmented.
• Evaluate the effectiveness of marketing communication channels and tools.

Course Outcomes
On successful completion of this micro-credential, you will receive credits as per the European Credit and Transfer System. These credits are recognised by the awarding institution as credits aligned to learning completed at undergraduate level 8.

Learning Outcomes

1. Examine the system within which marketing operates and explain the impact marketing has on business and society.
2. Assess the need for market research and understand the research process.
3. Evaluate consumer decision-making processes and the factors influencing such processes.
4. Evaluate the key components of the marketing mix, including product, pricing, distribution and promotion strategies.
5. Assess the fundamental requirements for marketing strategy and planning.

Assessments

• Continuous Assessment (100%)

Contact

If you have any questions about this course, please contact:

Microcreds

Email: Microcreds

How to Apply

From the Thursday 7th May 2026, you can apply for this micro-credential through our Online Application Portal.

Learn more about our application process.

Apply here: Online Application Portal

College/Interest Type: Business, Management & Law

Academic Programme: Select your micro-credential from the drop-down list

Academic Term: Select the academic term Autumn 2026 (Semester 1) or Spring 2027 (Semester2)