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Courses
Courses
Choosing a course is one of the most important decisions you'll ever make! View our courses and see what our students and lecturers have to say about the courses you are interested in at the links below.
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University Life
University Life
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About University of Galway
About University of Galway
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Colleges & Schools
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Research & Innovation
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Business & Industry
Guiding Breakthrough Research at University of Galway
We explore and facilitate commercial opportunities for the research community at University of Galway, as well as facilitating industry partnership.
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Community Engagement
Community Engagement
At University of Galway, we believe that the best learning takes place when you apply what you learn in a real world context. That's why many of our courses include work placements or community projects.
Accessibility & LanguageConsumer Behaviour
Duration
12 weeks
Next start date
January 2027
NFQ
Level 8
ECTS
5 Credits
Mode of Study
Online
Apply By
Nov 30, 2025, 5PM
Fee
€565
Overview
The objective of this course is to give students a critical understanding of the factors influencing consumer behaviour which can be used in the development of more effective marketing strategies and plans. Learners will consider, compare and contrast the traditional approaches to customer behaviour as well as more contemporary options.
Entry Requirements
Applicants should be over 21 years. A Level 7 qualification or equivalent is required.
Contact
If you have any questions about this course, please contact:
MicroCreds
Email: MicroCreds
How to Apply
From the 1st October 2026, you can apply for this micro-credential through our Online Application Portal.
Learn more about our application process.
Apply here: Online Application Portal
