NUI Galway Announces Partnership with Mojofest

Pictured at the launch of Mojofest 2019 were, from left: Loretta Ní Ghabháin, Founder and Director, Lurg Media; Lorna Farren, Director of Marketing and Communications, NUI Galway; and Glen Mulcahy, Mojofest Director. Photo by Aengus McMahon.
May 08 2019 Posted: 08:55 IST

Mobile content creation festival to be held on campus June 6-8

NUI Galway is delighted to announce today (Wednesday, 8 May) that it is to partner with Mojofest, the mobile content creation festival, to bring three days of events for marketers, journalists, communicators and SMEs to its campus from 6-8 June.

Mojofest is a three-day festival which explores and celebrates the use of smartphones for photography, film-making, audio production, livestreaming, marketing, social media content creation and journalism. The event includes keynotes, plenary sessions with international speakers, hands-on workshops/activities and an exhibition by some of the world’s leading app developers and accessory manufacturers who make professional smartphone content creation possible.

Speaking at the launch, Mojofest Director Glen Mulcahy, said: “I’m absolutely thrilled to be able to bring the conference back to NUI Galway again. Having lived in Galway for 15 years myself I know what a wonderful, vibrant and creative community there is here and feedback from the delegates last year was fantastic. It simply would not have been possible to do this without the support and partnership of NUI Galway.”

The partnership with NUI Galway has involved skills development programmes for staff and students, with 224 undergraduate and postgraduate marketing students incorporating the techniques of professional content creation to develop visual marketing stories and strategies. 

NUI Galway’s Director of Marketing and Communications, Lorna Farren, added: “We’re delighted to welcome Mojofest back to the campus this year. Mobile content creation and user generated content are important components of most communications strategies, and this event brings some of the world’s leading experts to our campus, providing great opportunities for our students and the wider community to look at future trends in this evolving medium.”

The conference is aimed at social media managers, CSR teams, marketing and public relations executives, filmmakers, journalists, media/journalism students, mobile photography enthusiasts, media executives and SME Business owners. 

The event takes place from Thursday 6th - Saturday 8th June in the Bailey Allen Conference Hall at NUI Galway. The conference is being run in association with RTÉ.

Notable sessions include:

  • Computational Photography - how smartphones are gaining ground on “pro” cameras.
  • Mobile story formats for Social media e.g. Instagram.
  • Mobile multi-camera live streaming - the future of “local TV”?
  • Smart Podcasting - building your brand with audio.
  • Workshops include underwater photography, livestreaming setups, vertical storytelling formats, photo walks and much more.

Keynote speakers include:

  • Emmy award winning journalist Waad Alkateab who documented the Syrian war from within Aleppo with just her phone and a DSLR. Her award winning stories were broadcast on Channel 4 news where she now works as a documentary filmmaker.
  • Multi award winning Director of Photography, Philip Bloom will present a keynote on the evolution of consumer technology and how it has the potential to transform storytelling.
  • In her first visit to Ireland, the managing director of the Al Jazeera Media Network’s AJ+, Dima Khatib, will share insights into how traditional TV organisations like Aljazeera leveraged digital technology to reinvent the way news was sourced, created and distributed to engage new audiences via mobile.

Mojofest organiser, Glen Mulcahy, has pioneered the use of smartphones for content creation since 2011 and he has trained over 5000 journalists in Ireland, Europe, the USA and the Middle East in the techniques that will be explored at the event.

The conference website is  and tickets are on sale now.


Marketing and Communications Office


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