Why Choose MSc in Revenue and Hospitality Performance? 

The hospitality industry is evolving rapidly, creating demand for professionals who can combine commercial insight, strategic thinking, and effective leadership. The MSc in Revenue and Hospitality Performance is designed to develop future leaders who can drive business growth, optimise revenue, and improve organisational performance across the global hospitality sector.

This industry-focused programme brings together revenue management, business analytics, financial decision-making, innovation, and leadership development, equipping students with the skills needed to navigate complex business challenges and make data-driven decisions with confidence.

Through specialist modules in Revenue Management, Hotel Asset Management & Owner Relations, Strategy and Innovation for Hospitality, Risk Management, and Leadership & Financial Decision-Making, you will develop a strong understanding of the factors that influence performance and profitability. A professional internship and applied research project provide valuable hands-on experience, enabling you to apply your knowledge in real-world hospitality settings.

What Makes This Programme Different?

• Develop advanced leadership skills for management and executive roles.
• Gain expertise in revenue optimisation and performance improvement.
• Build strong analytical and business decision-making capabilities.
• Learn from real industry challenges through an internship experience.
• Explore innovation, strategy, and risk management in hospitality.
• Understand the relationship between hotel owners, operators, and assets.
• Enhance communication and influence through business storytelling.
• Graduate ready to lead teams, drive revenue growth, and deliver business success in a competitive global hospitality industry.

Whether your goal is to advance into revenue management, asset management, hospitality consulting, operations leadership, or senior commercial roles, this MSc provides the knowledge, experience, and leadership capabilities to accelerate your career.

What will I study?

The MSc in Revenue and Hospitality Performance provides a comprehensive understanding of the commercial, strategic, and leadership challenges facing today's hospitality industry. You will explore how organisations drive profitability and long-term success through Revenue Management, Performance Management, and Leadership & Financial Decision-Making, developing the skills to make informed business decisions and lead high-performing teams.

The programme also examines Strategy and Innovation for Hospitality, helping you understand how organisations adapt and compete in an evolving global marketplace. Through Business Analytics Fundamentals, you will learn to interpret data and translate insights into effective business strategies, while Storytelling for Business Leaders will strengthen your ability to communicate ideas, influence stakeholders, and drive organisational change.

Specialist modules in Hotel Asset Management & Owner Relations and Risk Management provide valuable insight into the financial, operational, and governance aspects of hospitality businesses. You will also gain practical industry experience through an Internship, applying your learning in a professional environment, and complete an Applied Research Project that allows you to investigate a real-world business challenge and demonstrate your expertise in an area of interest.

By combining leadership development, analytical skills, commercial strategy, and hands-on experience, the programme prepares graduates to lead revenue growth, enhance organisational performance, and succeed in senior hospitality management roles.

 

 

[an error occurred while processing this directive]

• Leadership-Focused Curriculum: Develop the strategic leadership, decision-making, and communication skills needed to lead teams, drive organisational performance, and influence business outcomes across the hospitality sector.
• Specialisation in Revenue & Performance Management: Gain advanced expertise in revenue optimisation, commercial strategy, and performance improvement, preparing you for high-demand leadership roles in hospitality and tourism.
• Industry Internship: Apply your learning in a professional hospitality environment through a dedicated internship, gaining valuable industry experience and expanding your professional network.
• Data-Driven Decision Making: Build practical skills in business analytics, financial decision-making, and performance measurement, enabling you to translate data into actionable business insights.
• Hotel Asset Management & Owner Relations: Explore the strategic relationship between hotel owners and operators, developing expertise in asset performance, investment considerations, and stakeholder management.
• Applied Research Project: Address a real-world hospitality challenge through an independent research project, allowing you to develop specialist knowledge and demonstrate your analytical and problem-solving capabilities.
•  

The MSc in Revenue and Hospitality Performance equips graduates with the leadership, commercial, and analytical skills required to succeed in a 

wide range of hospitality and tourism careers. With a strong focus on revenue optimisation, business performance, strategic decision-making, and industry engagement, the programme prepares graduates to lead organisations in an increasingly competitive and data-driven global marketplace.

Industry-focused modules such as Revenue Management, Performance Management, Business Analytics Fundamentals, Leadership & Financial Decision-Making, and Hotel Asset Management & Owner Relations provide the specialist expertise sought by employers across the hospitality sector. Combined with a professional internship or applied research project, students gain valuable practical experience and develop the confidence to apply their learning in real-world business environments.

Graduates are well positioned for careers in hotels, resorts, tourism organisations, hospitality groups, consulting firms, and commercial management functions. Potential career paths include:

• Revenue Manager
• Director of Revenue Management
• Commercial Manager
• Hospitality Performance Analyst
• Hotel Asset Manager
• Business Development Manager
• Operations Manager
• Hospitality Consultant
• Strategy and Innovation Manager
• General Manager
• Tourism and Hospitality Project Manager

The programme also provides an excellent foundation for graduates wishing to pursue further academic study and research, including progression to PhD-level programmes in hospitality, tourism, business, and related disciplines.

With demand growing for professionals who can combine leadership, strategic thinking, and revenue expertise, graduates will be equipped to drive business performance and lead organisational success across the global hospitality industry.

Bring your studies to life through engaging industry and cultural experiences that connect theory with practice. Industry visits offer valuable opportunities to meet hospitality professionals, explore business operations, and gain first-hand insights into service excellence, customer experience, and strategic decision-making. Cultural excursions to some of Ireland’s leading tourism attractions provide a deeper appreciation of destination management, visitor engagement, and the role of culture and heritage in shaping memorable visitor experiences. Along the way, students can immerse themselves in Ireland’s renowned hospitality, rich history, and stunning landscapes while gaining practical industry knowledge and professional insights.

In Semester 3, students have the opportunity to undertake a 3-month paid internship, beginning in May, providing a valuable introduction to leading hospitality organisations in Ireland and, where opportunities permit, internationally.

Drawing on Shannon College’s extensive network of hospitality partners, students can gain practical experience in renowned hotels and hospitality businesses across multiple global destinations. These placements allow students to apply their knowledge in real-world settings, develop industry-relevant skills, expand their professional networks, and enhance their career prospects.

Internship opportunities are competitive and are facilitated through Shannon College’s dedicated Placement Office, which supports students throughout the application, interview, and internship process. Internship opportunities are subject to employer requirements, relevant work eligibility regulations, and students’ previous professional experience.

This immersive industry experience strengthens employability, builds professional confidence, and equips graduates with the practical expertise needed to succeed in the global hospitality industry.

As part of the programme, students have the opportunity to earn the globally recognised Certification in Hotel Industry Analytics (CHIA).

Highly regarded across the hospitality sector, CHIA demonstrates expertise in hotel analytics and performance measurement and is recognised by leading industry bodies, enhancing graduates’ professional credentials and career opportunities.

Dr Sean T. Ruane

Dr Maria Palma-Fahey

Dr Finian O’Driscoll

Adrian Sylver

Tracy Hegarty

Celine Ryan

Danielle Martin

Sarah Ryan

David O’Donovan

Group projects and collaborative activities will enhance your teamwork and communication skills, while individual assignments and the final dissertation will help you develop independence and critical thinking.

Throughout the programme, you will have access to cutting-edge resources, including industry-standard software and real-world datasets, to support your learning and professional growth

How Will I Be Assessed?

Throughout the programme, your progress is assessed through various coursework and exams, including reports, essays, presentations, and in-class assessments.

Continuous Assessment—Regular coursework, including essays, presentations, in-class tests, portfolios and research.

At Shannon College of Hotel Management, research underpins our commitment to advancing knowledge and best practice in the global hospitality and business sectors. Our faculty and postgraduate students engage in applied and industry-relevant research that explores innovation, sustainability, leadership, and customer experience within hospitality management.

As part of the MSc in Revenue & Hospitality Performance, students have the opportunity to develop their research skills during Semester 3, where they may choose the Research option. This pathway allows students to undertake a focused research project, applying academic frameworks to real-world industry challenges. Supported by expert supervision, students gain valuable experience in critical analysis, data interpretation, and evidence-based decision-making—skills that enhance both professional practice and career progression.

Through this research-led approach, Shannon College continues to contribute to the evolving body of knowledge that shapes the future of international hospitality management.

Course queries:

loraine.kavanagh@universityofgalway.ie  

sarah.omahony@universityofgalway.ie

Programme Director(s): 

Loraine Kavanagh

Lecturer (above the bar) 

Shannon College of Hotel Management

E: loraine.kavanagh@universityofgalway.ie

T: +353 91 497238

What is the focus of the MSc in Revue ad Hospitality Performance? 

This programme focuses on developing the leadership, commercial, analytical, and strategic skills required to drive revenue growth and business performance in the hospitality industry. Students gain expertise in revenue management, business analytics, financial decision-making, innovation, and hospitality leadership.

Who is this programme designed for?

The MSc is suitable for graduates and professionals seeking to advance their careers in hospitality, tourism, hotel management, revenue management, and related business fields. It is particularly relevant for those aspiring to leadership and commercial management roles.

What career opportunities are available after graduation?

Graduates may pursue careers such as Revenue Manager, Commercial Manager, Hospitality Performance Analyst, Hotel Asset Manager, Operations Manager, Hospitality Consultant, Director of Revenue Management, or General Manager. The programme also provides a pathway to further academic research and doctoral study.

How does the internship enhance my learning experience?

The internship provides an opportunity to apply classroom learning in a professional hospitality environment, gain industry experience, build networks, and develop practical skills that are highly valued by employers.

Is an internship guaranteed?

Internship opportunities are subject to employer requirements, relevant work eligibility regulations, and the student's previous professional experience, skills, and suitability for available placement opportunities.

What analytical skills will I develop?

Students will learn how to collect, interpret, and apply business data through modules such as Business Analytics Fundamentals and Performance Management. These skills support evidence-based decision-making and revenue optimisation.

How is leadership intergrated into the programme?

Leadership development is embedded throughout the programme, particularly through Leadership & Financial Decision-Making and Storytelling for Business Leaders. Students develop the skills needed to lead teams, influence stakeholders, manage change, and support organisational success.

What is Hotel Asset Management and Owner Relations?

This module explores the relationship between hotel owners, operators, and investors. Students gain an understanding of asset performance, investment considerations, stakeholder engagement, and the financial drivers of hospitality businesses.

What kind of research will I undetake?

Students complete an Applied Research Project focused on a real-world hospitality or business challenge. This project enables students to apply their learning, conduct independent research, and develop specialist expertise in a chosen area.

Can this programme help me progress into a senior leadership role?

Yes. The programme is specifically designed to develop future hospitality leaders by combining commercial, financial, strategic, and leadership skills with practical industry experience.

What makes this programme different from a general hospitality management degree?

This MSc places a strong emphasis on revenue management, business performance, analytics, and leadership. It equips students with specialised skills that help organisations maximise profitability, improve performance, and achieve sustainable growth.

Can I progress to a PhD after completing the MSc?

Yes. The MSc provides a strong foundation for further academic study and research and may serve as a pathway to PhD opportunities in hospitality, tourism, business, and related disciplines.

University of Galway recognises that knowledge and skills can be acquired from a range of learning experiences. This is in line with the National Framework of Qualifications (NFQ) goals which aim to recognise all learning achievements by supporting the development of alternative pathways to qualifications (or awards) and by facilitating the recognition of prior learning (RPL).

This programme is designed to provide early and mid-career accountants with the skills and knowledge needed to engage with big data in a variety of roles in practice and industry.

Candidates who have completed all of the professional accounting examinations and have been admitted as full members by a recognised professional accountancy body including the following: ACCA, CIPFA, CIMA, ICAEW, ICAI, ICAS or other IFAC member body assessed as equivalent by the academic programme director, are eligible for consideration.

Or

Applicants who do not have the required academic qualifications for entry purposes, but have relevant work experience in cybersecurity or business risk management, may also be entitled to apply under the University’s Recognition of Prior Learning Policy. Further, students may apply for exemption(s) from some programme courses based on equivalent courses already completed. Further information is available on the University’s Recognition of Prior Learning website

Graduates of the MSc in Revenue and Hospitality Performance will be able to:

• Demonstrate an advanced understanding of revenue management, business performance, leadership, and strategic decision-making within hospitality and tourism organisations.
• Analyse complex business challenges and apply data-driven insights to improve organisational performance and support commercial objectives.
• Evaluate financial, operational, and market information to make informed decisions in dynamic and competitive business environments.
• Apply business analytics tools and techniques to interpret data, identify trends, and support evidence-based decision-making.
• Communicate complex information effectively to a range of audiences through professional presentations, reports, and business storytelling.
• Develop and implement innovative strategies that support organisational growth, operational excellence, and long-term sustainability.
• Build leadership and people management capabilities, enabling them to lead teams, manage change, and influence stakeholders effectively.
• Assess and manage business risks while balancing commercial, operational, and strategic priorities.
• Work collaboratively with colleagues, industry partners, and stakeholders to achieve shared business goals.
• Plan, manage, and execute substantial independent projects, demonstrating strong organisational, research, and problem-solving skills.
• Reflect critically on professional practice and emerging industry trends to support continuous learning and career development.
• Exhibit the ability to self-direct, adapt to changing environments, and respond effectively to challenges in a global hospitality industry.

These transferable skills are highly valued across hospitality, tourism, business, consulting, and service industries, preparing graduates for leadership roles in a variety of professional settings.

Academic Requirement
Applicants must hold a minimum Second-Class Honours Level 8 degree or equivalent.

Country-specific academic entry requirements are available here.

English Language Requirements

For applicants whose first language is not English, an IELTS score of 6.5 (with no individual band below 5.5) or an equivalent English language qualification is required.

A recognised secondary-level examination from a majority English-speaking country may also be accepted as evidence of English language proficiency. Please see the list of eligible countries and required grades here.

More information on English language test equivalencies is available here.

Applications can be submitted online through the University of Galway Application Portal.

Before applying, please ensure you meet the entry requirements outlined above. As part of your application, you will be asked to:

• Upload supporting documentation electronically. Details of the required documents can be found in the Entry Requirements
• If you have not yet received all required results at the time of application, you may still apply. Outstanding documentation such as – English Language Test results or Academic Results, can be submitted at a later date once it becomes available.

Application Deadlines

• There is no fixed closing date for this programme. Applications are assessed on a rolling basis and offers may be made throughout the application cycle. Early application is recommended, as places may be limited.

Before you apply

You will need an active email address to create and manage your application. The online application system will guide you through each stage of the process, from registration to submission.

For additional support and guidance, please visit our FAQs section. 

Course Type	Year	EU Tuition	Student Contribution	Non-EU Tuition	Levy	Total Fee	Total EU Fee	Total Non-EU Fee

Workbook
You may be asked to purchase a workbook for Information Technology for Business at a cost of €20 approx.

Certification in Hotel Industry Analytics
This exam currently costs $90 (US)/ Please note that this can change due to currency values.

 

Postgraduate Excellence Scholarship
This scholarship is valued at €1,500 for EU students applying for full-time taught master's postgraduate courses. You will be eligible if:

• You have been accepted to a full-time taught master's course at University of Galway,
• You have attained a first class honours (or equivalent) in a Level 8 primary degree.

An application for the scholarship scheme is required (separate to the application for a place on the programme). The application portal for 2027 is available here. Applications will close on the 30th September 2027. Full details available here.

University of Galway offers a range of merit-based scholarships to students from a number of countries outside of the EU. Visit here for schemes currently available

International (Non-EU) Application Information

Application Process

Students applying for full-time postgraduate programmes from outside of the European Union (EU), You can apply online to the University of Galway application portal here. 

Our application portal opens on the 1^st October each year for each the following September. 

Further Information

Please visit the postgraduate admissions webpage for further information on closing dates, documentation requirements, application fees and the application process.