News

Galway students’ success in the Unternehmen Deutsch Competition 2024, organised by the Goethe-Institut Irland in collaboration with the Business German in Ireland Working Group

Aebfhinn O'Donoghue Hansbury, Conor Reidy and Maria Pawlowska, all in their second year studying B.Commerce with German, won Second Prize in this national student competition for their group proposal of a new digital consumer offering for Allianz Insurance. Maria had only begun studying German last year. They researched this firm’s presence in German and Irish markets, before organising and conducting an online interview in German with one of its executives based in Ireland, which inspired them to devise a product and marketing strategy. They were awarded 300 Euro for a combination of strong communication in the target language and conceptual creativity in their detailed written pitch. The competition was judged by representatives of the German Chamber of Commerce in Ireland, the German Embassy in Ireland and academic specialists in Business German. Galway German was strongly represented in the competition this year: entries from two further groups proposed innovations for the software firm SAP and for the renewable energy engineering firm Enercon. The teamwork demonstrated by all three groups enabled them to cover business and presentational angles compellingly in German. The winning team’s poster is displayed here.

ENTERPRISE GERMAN - A Project for Professional Orientation