Marketing Staff Listing

Dr Sinead Duane

MBS, PhD

Contact Details

Lecturer Above the Bar
Discipline of Marketing
J.E. Cairnes School of Business and Economics

Lecturer Above The Bar
Room 342
Whitikar Institute
Business & Economics
University of Galway
E: sinead.duane@universityofgalway.ie

Biography

Dr Sinead Duane joined the Discipline of Marketing in 2021 as Lecturer in Marketing (Above the Bar). Sinead is currently Programme Director for MSc Marketing Practice and was previously Programme Director for the MSc Digital Marketing (2021-2022). Sinead is a multidisciplinary researcher who specialises in using marketing techniques to have a positive impact on societal challenges, particularly when addressing SDG #3 Good Health and wellbeing, #13 Climate Action and #17 Partnerships for the Goals. Sinead has been involved in securing funding for projects in excess of ¿1 million from Horizon Europe, Environmental Protection Agency (EPA) and Health Research Board (HRB). Sinead is currently a partner on the Horizon Europe funded Blue Adapt project which is investigating how climate change is impacting our health and environment. Her research interests span health and the environment and she has a particular interest in the role of systems thinking when addressing societal challenges such as antimicrobial resistance and the food environment. Sinead has developed skills in complex intervention design and systems thinking methodologies.

In 2023, Sinead¿s research was awarded Outstanding Paper in the Journal of Social Marketing Literati Awards. Her high impact research has been published in business journals such as Marketing Theory, Journal of Marketing Management and Journal of Macromarketing as well as medical and environmental journals such as Canadian Medical Association, Science of the Total Environment and Trials. She currently serves on the editorial board for Health Quarterly Marketing.

Sinead teaches at both undergraduate and postgraduate levels in subjects such as Research Methods, Marketing and Sustainability and Partnership Marketing.

Sinead is interested in supervising students with an interested in supervising PhD students in areas such as:

Adoption and implementation of systems thinking when addressing societal challenges · Partnership development and stakeholder engagement

Research Interests

Systems thinking, partnership development and stakeholder engagement
The development of complex social marking interventions: Behavioural and Social
Clinical Trial Methodology with an emphasis in recruitment
Systems thinking to address complex issues
Other interests
- Research Methodology
- Mobile Health Applications - development and evaluation
- Innovative approaches to developing social change strategies
- Social Innovation
- The role of social marketing in public health and the environment

Research Projects

Project	Start Date	End Date
BLUE ADAPT	01-OCT-22	30-SEP-26
BlueAdapt- Reducing climate based health risks in blue environments: Adapting to the climate change impacts on coastal pathogens	01-OCT-22	30-SEP-26
EU Peatlands Life	01-DEC-21
SHEER 2 Survey ¿ the study groups engagement with Green and Blue spaces on the back of Covid-19	01-JUL-20	30-SEP-20
Miami Study- Maximising medication adherence and minimising physician inertia: Lowering to target the blood pressure of older patients with hypertension - A cluster randomised feasibility study in general practice	01-DEC-19
PIER Project	01-APR-19
Know Check Ask	01-JAN-19
CHOICES- Collective Health Options and Intelligence for a Citizen Empowered Society	01-JAN-14	01-NOV-14

Peer Reviewed Journals

	Year	Publication
	(2023)	'Assessing the Impact of Recreational Water Use on Carriage of Antimicrobial Resistant Organisms' 1. Farrell, M, L., Alexandra Chueiri; Louise O' Connor; Sinead Duane; Mark Maguire; Georgios Miliotis; Martin Cormican; Brigid Hooban; Anne Leonard; William H Gaze; Genevieve Devane; Alma Tuohy; Liam P Burke; Dearbháile Morris. (2023) 'Assessing the Impact of Recreational Water Use on Carriage of Antimicrobial Resistant Organisms'. Science Of The Total Environment, [Details]
	(2019)	'A Dynamic Stakeholder Engagement Framework for Challenging Marketing System Times' Domegan, C., McHugh, P., Flaherty, T. and Duane, S. (2019) 'A Dynamic Stakeholder Engagement Framework for Challenging Marketing System Times'. Journal Of Macromarketing, [Details]
	(2023)	'Supporting GPs and people with hypertension to maximise medication use to control blood pressure: Protocol for a pilot cluster RCT of the MIAMI intervention [version 1; peer review: awaiting peer review]' Morrissey, E and Murphy, A and Murphy, P and O'Grady, L and Byrne, M and Casey, M and Dolan, E and Duane, S and Durand, H and Gillespie, P and Hayes, P and Hobbins, A and Hynes, L and McEvoy, JW and Newell, J and null, null and Molloy, G (2023) 'Supporting GPs and people with hypertension to maximise medication use to control blood pressure: Protocol for a pilot cluster RCT of the MIAMI intervention [version 1; peer review: awaiting peer review]'. HRB Open Research, 6 (6) [DOI] [Details]
	(2020)	'Understanding breastfeeding behaviours: a cross-sectional analysis of associated factors in Ireland, the United Kingdom and Australia' Gallegos, D;Parkinson, J;Duane, S;Domegan, C;Jansen, E;Russell-Bennett, R (2020) 'Understanding breastfeeding behaviours: a cross-sectional analysis of associated factors in Ireland, the United Kingdom and Australia'. International Breastfeeding Journal, 15 [DOI] [Details]
	(2022)	'COSUTI: A Core Outcome Set (COS) for Interventions for the Treatment of Uncomplicated Urinary Tract Infection (UTI) in Adults' Beecher C, Duane S, Vellinga A, Murphy AW, Cormican M, Smyth A, Healy P, Moore M, Little P, Geoghegan C, Devane D (2022) 'COSUTI: A Core Outcome Set (COS) for Interventions for the Treatment of Uncomplicated Urinary Tract Infection (UTI) in Adults'. Antibiotics, 11 (12) [Details]
	(2021)	'Evaluating the potential for exposure to organisms of public health concern in naturally occurring bathing waters in Europe: a scoping review' Farrell, M.F., Joyce, A., Duane, S., Fitzhenry, K., Hooban, B., Burke, L., Morris, D (2021) 'Evaluating the potential for exposure to organisms of public health concern in naturally occurring bathing waters in Europe: a scoping review'. Water Research, [DOI] [Details]
	(2021)	'Partnering for the Goals #17: A Social Marketing Partnership Model to scale up and accelerate change' Duane, S., Domegan, C. and B. Bunting (2021) 'Partnering for the Goals #17: A Social Marketing Partnership Model to scale up and accelerate change'. Journal of Social Marketing, [DOI] [Details]
	(2020)	'Understanding breastfeeding behaviours: a cross-sectional analysis of associated factors in Ireland, the United Kingdom and Australia' Gallegos, D,Parkinson, J,Duane, S,Domegan, C,Jansen, E,Russell-Bennett, R (2020) 'Understanding breastfeeding behaviours: a cross-sectional analysis of associated factors in Ireland, the United Kingdom and Australia'. International Breastfeeding Journal, 15 [DOI] [Details]
	(2020)	'Systems Social Marketing and Macro-Social Marketing: A systematic review' Flaherty, T., Domegan, C., Duane, S., Brychkov, B., and Anand, M. (2020) 'Systems Social Marketing and Macro-Social Marketing: A systematic review'. Social Marketing Quarterly, [Details]
	(2020)	'What do patients value as incentives for participation in clinical trials? A pilot discrete choice experiment' Akke Vellinga, Colum Devine, Min Yun Ho, Colin Clarke, Patrick Leahy, Jane Bourke, Declan Devane, Sinead Duane, Patricia Kearney (2020) 'What do patients value as incentives for participation in clinical trials? A pilot discrete choice experiment'. Research Ethics Review, [Details]
	(2019)	'COSUTI: a protocol for the development of a core outcome set (COS) for interventions for the treatment of uncomplicated urinary tract infection (UTI) in adults' Duane, S,Vellinga, A,Murphy, AW,Cormican, M,Smyth, A,Healy, P,Moore, M,Little, P,Devane, D (2019) 'COSUTI: a protocol for the development of a core outcome set (COS) for interventions for the treatment of uncomplicated urinary tract infection (UTI) in adults'. Trials, 20 [DOI] [Details]
	(2019)	'A Dynamic Stakeholders' Framework in a Marketing Systems Setting' Domegan, C;McHugh, P;Flaherty, T;Duane, S (2019) 'A Dynamic Stakeholders' Framework in a Marketing Systems Setting'. Journal Of Macromarketing, 39 :136-150 [DOI] [Details]
	(2019)	'Social marketing partnerships: Evolution, scope and substance' Duane, S;Domegan, C (2019) 'Social marketing partnerships: Evolution, scope and substance'. Marketing Theory, 19 :169-193 [DOI] [Details]
	(2018)	'Protocols for Stakeholder Participation in Social Marketing Systems' McHugh, P,Domegan, C,Duane, S (2018) 'Protocols for Stakeholder Participation in Social Marketing Systems'. Social Marketing Quarterly, 24 :164-193 [DOI] [Details]
	(2018)	'Development of an online resource for recruitment research in clinical trials to organise and map current literature' Kearney, A;Harman, NL;Rosala-Hallas, A;Beecher, C;Blazeby, JM;Bower, P;Clarke, M;Cragg, W;Duane, S;Gardner, H;Healy, P;Maguire, L;Mills, N;Rooshenas, L;Rowlands, C;Treweek, S;Vellinga, A;Williamson, PR;Gamble, C (2018) 'Development of an online resource for recruitment research in clinical trials to organise and map current literature'. Clinical Trials, 15 :533-542 [DOI] [Details]
	(2017)	'The cost effectiveness of the SIMPle intervention to improve antimicrobial prescribing for urinary tract infection in primary care' Gillespie, P,Callan, A,O'Shea, E,Duane, S,Murphy, AW,Domegan, C,Galvin, S,Vellinga, A (2017) 'The cost effectiveness of the SIMPle intervention to improve antimicrobial prescribing for urinary tract infection in primary care'. Journal Of Public Health, 39 :282-289 [DOI] [Details]
	(2017)	'Using Mobile Phones to Collect Patient Data: Lessons Learned From the SIMPle study' Duane S, Tandan M, Murphy AW, Vellinga A (2017) 'Using Mobile Phones to Collect Patient Data: Lessons Learned From the SIMPle study'. JMIR research protocols, 6 (4) [DOI] [ARAN Link] [Details]
	(2017)	'Changing antibiotic prescribing in General Practice – The results of the SIMPle process evaluation' Duane S, Domegan C, Callan A, Galvin S, Cormican M, Murphy A, Vellinga A. (2017) 'Changing antibiotic prescribing in General Practice – The results of the SIMPle process evaluation'. International Journal of Healthcare Management, 3 (1):68-75 [DOI] [Details]
	(2016)	'Systems-thinking social marketing: conceptual extensions and empirical investigations' Domegan, C;McHugh, P;Devaney, M;Duane, S;Hogan, M;Broome, BJ;Layton, RA;Joyce, J;Mazzonetto, M;Piwowarczyk, J (2016) 'Systems-thinking social marketing: conceptual extensions and empirical investigations'. Journal of Marketing Management, 32 :1123-1144 [DOI] [Details]
	(2016)	'Exploring Experiences of Delayed Prescribing and Symptomatic Treatment for Urinary Tract Infections among General Practitioners and Patients in Ambulatory Care: A Qualitative Study' Duane, S,Beatty, P,Murphy, AW,Vellinga, A (2016) 'Exploring Experiences of Delayed Prescribing and Symptomatic Treatment for Urinary Tract Infections among General Practitioners and Patients in Ambulatory Care: A Qualitative Study'. Antibiotics-Basel, 5 [DOI] [ARAN Link] [Details]
	(2016)	'From restricted to complex exchange and beyond: social marketing's change agenda' Duane, S,Domegan, C,McHugh, P,Devaney, M (2016) 'From restricted to complex exchange and beyond: social marketing's change agenda'. Journal of Marketing Management, 32 :856-876 [DOI] [Details]
	(2016)	'Systems-thinking social marketing: conceptual extensions and empirical investigations' Domegan, C,McHugh, P,Devaney, M,Duane, S,Hogan, M,Broome, BJ,Layton, RA,Joyce, J,Mazzonetto, M,Piwowarczyk, J (2016) 'Systems-thinking social marketing: conceptual extensions and empirical investigations'. Journal of Marketing Management, 32 :1123-1144 [DOI] [Details]
	(2016)	'Reconsultation and Antimicrobial Treatment of Urinary Tract Infection in Male and Female Patients in General Practice' Tandan, M,Duane, S,Cormican, M,Murphy, AW,Vellinga, A (2016) 'Reconsultation and Antimicrobial Treatment of Urinary Tract Infection in Male and Female Patients in General Practice'. Antibiotics-Basel, 5 [DOI] [ARAN Link] [Details]
	(2016)	'Intervention to improve the quality of antimicrobial prescribing for urinary tract infection: a cluster randomized trial' Vellinga, A,Galvin, S,Duane, S,Callan, A,Bennett, K,Cormican, M,Domegan, C,Murphy, AW (2016) 'Intervention to improve the quality of antimicrobial prescribing for urinary tract infection: a cluster randomized trial'. Canadian Medical Association journal, 188 :108-115 [DOI] [ARAN Link] [Details]
	(2016)	'Using qualitative insights to change practice: exploring the culture of antibiotic prescribing and consumption for urinary tract infections' Duane, S,Domegan, C,Callan, A,Galvin, S,Cormican, M,Bennett, K,Murphy, AW,Vellinga, A (2016) 'Using qualitative insights to change practice: exploring the culture of antibiotic prescribing and consumption for urinary tract infections'. BMJ Open, 6 [DOI] [ARAN Link] [Details]
	(2015)	'Improving antimicrobial prescribing in Irish primary care through electronic data collection and surveillance: a feasibility study' Galvin, S,Callan, A,Cormican, M,Duane, S,Bennett, K,Murphy, AW,Vellinga, A (2015) 'Improving antimicrobial prescribing in Irish primary care through electronic data collection and surveillance: a feasibility study'. BMC Family Practice, 16 [DOI] [Details]
	(2015)	'Do general practitioners prescribe more antimicrobials when the weekend comes?' Tandan, M;Duane, S;Vellinga, A (2015) 'Do general practitioners prescribe more antimicrobials when the weekend comes?'. Springerplus, 4 [DOI] [ARAN Link] [Details]
	(2014)	'Supporting the Improvement and Management of Prescribing for urinary tract infections (SIMPle): Protocol for a randomised control trial' Duane, S; Callan, A; Galvin, S; Murphy, AW; Domegan, C; O’Shea, E; Cormican, M; Bennett, K; O’Donnell, M; Vellinga, A; (2014) 'Supporting the Improvement and Management of Prescribing for urinary tract infections (SIMPle): Protocol for a randomised control trial'. Trials, 14 [DOI] [Details]
	(2013)	'Supporting the improvement and management of prescribing for urinary tract infections (SIMPle): protocol for a cluster randomized trial' Duane, S;Callan, A;Galvin, S;Murphy, AW;Domegan, C;O'Shea, E;Cormican, M;Bennett, K;O'Donnell, M;Vellinga, A (2013) 'Supporting the improvement and management of prescribing for urinary tract infections (SIMPle): protocol for a cluster randomized trial'. Trials, 14 [DOI] [Details]

Book Chapters

	Year	Publication
	(2017)	'A Wicked problem and the SIMPle solution' Duane, S. and Domegan, C. (2017) 'A Wicked problem and the SIMPle solution' In: Social Marketing; Rebels with a Cause. UK: Routhledge. [Details]
	(2018)	'Seas of Energy: Using a Systems Research Approach for a Wicked Problem' McHugh, P., Domegan, C., Duane, S., Joyce, J., Devaney, M., Hogan, M., Broome, B.J., Mazzonetto, M. and Piwowarczyk, J. (2018) 'Seas of Energy: Using a Systems Research Approach for a Wicked Problem' In: Social Marketing: Rebels with a Cause. UK: Routledge. [Details]
	(2015)	'Tomorrow’s World: Collaborations, Consultations and Conversations for Change' Duane, S., Domegan, C., McHugh, P., Devaney, M., Callan, A. (2015) 'Tomorrow’s World: Collaborations, Consultations and Conversations for Change' In: Innovations in Social Marketing and Public Health Communication. :279-290 London: Springer. [DOI] [Details]
	(2015)	'Tomorrow’s world: collaborations, consultations and conversations for Change' Duane, S; McHugh P. and Domegan, C. (2015) 'Tomorrow’s world: collaborations, consultations and conversations for Change' In: Best Practices in Marketing and Quality-of-Life Research. UK: Springer. [Details]
	(2014)	'Waves of Change: Collaborative Design of Tomorrow’s World' Domegan, C. McHugh, P., Devaney, M, Duane, S., Joyce, J., Daly, O., and Murphy, D., (2014) 'Waves of Change: Collaborative Design of Tomorrow’s World' In: Behaviour change models: theory and application for social marketing. UK: Edward Elgar Publishing. [Details]
	(2014)	'Waves of change: collaborative design for tomorrow’s world' Domegan, C; McHugh, P; Devaney, M; Duane, S; Joyce, J; Daly, O. and Murphy, D. (2014) 'Waves of change: collaborative design for tomorrow’s world' In: Social Marketing and Behavioural Change: Models, Theory and Applications. UK: Edward Elgar Publishers. [Details]
	(2014)	'Case study: waves of change - collaborative design for tomorrow's world' Domegan, C,McHugh, P,Devaney, M,Duane, S,Joyce, J,Daly, O,Murphy, D,Hogan, M,Broome, B,Brennan, L,Binney, W,Parker, L,Aleti, T,Nguyen, D (2014) 'Case study: waves of change - collaborative design for tomorrow's world' In: Behaviour change models: theory and application for social marketing. :208-219 UK: Edward Elgar Publishing. [Details]
	(2013)	'Get Your Life into Gear. Social Marketing: From Tunes to Symphonies' Duane, Sinead,Domegan, Christine,Hastings, Gerard,Domegan, Christine (2013) 'Get Your Life into Gear. Social Marketing: From Tunes to Symphonies' In: RoutledgeRoutledge. [Details]
	(2013)	'Get Your Life into Gear. Best Practices in Marketing and their Impact on Quality of Life' Duane, Sinead,Domegan, Christine,Alves, Helena,Vazquez (2013) 'Get Your Life into Gear. Best Practices in Marketing and their Impact on Quality of Life' In: :79-102 SpringerSpringer. [Details]

Conference Publications

	Year	Publication
	(2019)	*44th Annual Conference of Macromarketing Society* Domegan, C., Flaherty, T., Duane, S., Brychkov, D. and Anand, M. (2019) Systems Social Marketing and Macro-Social Marketing: A Systematic Review and Methodological Critique of the Literature and Interventions 44th Annual Conference of Macromarketing Society [Details]
	(2019)	*World Social Marketing Conference, Edinburgh, Scotland* Flaherty, T., Domegan, C., Duane, S., Brychkov, D. and Anand, M. (2019) Systems Social Marketing and Macro-Social Marketing: A Systematic Review and Methodological Critique of the Literature and Interventions World Social Marketing Conference, Edinburgh, Scotland [Details]
	(2019)	*World Social Marketing Conference, Edinburgh, UK* Domegan, C., McHugh, P., Flaherty, T. and Duane, S. (2019) A Dynamic Stakeholders' Framework for a Social Marketing Setting World Social Marketing Conference, Edinburgh, UK [Details]
	(2019)	*World Social Marketing Conference, Edinburgh, UK* Domegan, C., Brychkov, D., Flaherty, T., Anand, M., Duane, S., McHugh, P. and McGloin, A. (2019) Systems Social Marketing and Macro-Social Marketing; A Systematic Review and Methodological Critique of the Literature and Interventions World Social Marketing Conference, Edinburgh, UK [Details]
	(2020)	*6th World One Health Congress* Farrell, M., Duane, S., Cormican, M., Domegan, C., O’Connor, L., Britton, E., McNamara, Á., Kiernan, R., Harkin, K., O’Donovan, D., Leonard, A., Gaze, W., Burke, L., Morris, D (2020) PIER: Public health Impact of Exposure to antibiotic Resistance in recreational water 6th World One Health Congress [Details]
	(2020)	*Environ* Farrell, M., Duane, S., Cormican, M., Domegan, C., O’Connor, L., Britton, E., McNamara, Á., Kiernan, R., Harkin, K., O’Donovan, D., Leonard, A., Gaze, W., Burke, L., Morris, D (2020) What lurks beneath the PIER – are recreational water users at risk from superbugs? Environ [Details]
	(2020)	*Environ* Heskin, R., Duane, S., Farrell, M., Burke, L., Morris, D., McNamara, Á. (2020) Is water quality a determinant of beach choice? A survey of bathing water users in the West of Ireland Environ [Details]
	(2019)	*World Social Marketing conference* 59. Domegan, C., Flaherty, T, Brychkov, D. Anand, M., Duane, S. (2019) “A Systematic Literature Review of Macro-Social Marketing and Systems Social Marketing World Social Marketing conference [Details]
	(2015)	*North American Primary Care Research Group* Vellinga A, Duane S, Callan A, Galvin S, Cormican M, Bennett K, Domegan C, Murphy AW (2015) A randomised trial to improve antimicrobial prescribing for the general practice management of uncomplicated urinary tract infection using novel e-health data collection North American Primary Care Research Group NAPCRG, New York 2014, [Details]
	(2015)	*World Social Marketing Conference* Domegan, C; McHugh, P; Devaney, M; Hogan, M; Broome, B; Duane, S; Joyce, J; Murphy, D; Mazzonetto, M. and Piwowarczyk, J. (2015) Advancing Theory and Research in Social Marketing: Interactive Management for Complex Problem Thinking World Social Marketing Conference Sydney, Australia, , 19-APR-15 [Details]
	(2015)	*Academy of Marketing Conference* Duane, S; Domegan, C. and McHugh, P. (2015) From Magical Insights to Alchemy: Broadening the Social Marketing Change Agenda Academy of Marketing Conference University of Limerick, Ireland, , 19-APR-15 [Details]
	(2015)	*World Social Marketing Conference* Duane, S., Domegan, C. McHugh, P., Devaney, M, Duane, S., Hogan, M., Broome, B., Joyce, J., Daly, O., and Murphy, D. (2015) “Advancing Theory and Research in Social Marketing: Interactive Management for Complex Problem Thinking” World Social Marketing Conference [Details]
	(2014)	*Social Marketing and Socially Responsible Management: Broadening the Scope; ISM-Open University Conference* Domegan, C; McHugh, P; Devaney, M; Duane, S; Joyce, J; Daly, O. and Murphy, D. (2014) Moving Ahead Together: A Collaborative Design for Social Change Social Marketing and Socially Responsible Management: Broadening the Scope; ISM-Open University Conference Milton Keynes, UK, [Details]
	(2014)	*6th National Social Marketing Conference* Domegan, C; McHugh, P. and Duane,S. (2014) Citizen and Community Change 6th National Social Marketing Conference National University of Ireland Galway, Ireland, , 16-APR-14 [Details]
	(2014)	*Society of Academic Primary Care* Vellinga A, Galvin S, Duane S, Callan A, Cormican M, Bennett K, Domegan C, Murphy AW. (2014) A randomised trial to improve antimicrobial prescribing for the general practice management of uncomplicated urinary tract infection using novel e-health data collection Society of Academic Primary Care SAPC 2014, Nottingham, [Details]
	(2014)	*European Congress of Clinical Microbiology and Infectious Diseases* Vellinga A, Galvin S, Duane S, Callan A, Cormican M, Bennett K, Domegan C, Murphy AW (2014) The SIMPle study: Supporting the Improvement and Management of Prescribing for UTIs European Congress of Clinical Microbiology and Infectious Diseases ECCMID 2014, Barcelona, Spain, [Details]
	(2013)	*UK Society for Behavioural Medicine* Duane S, Callan A, Galvin S, Cormican M, Bennett K, Domegan C, Murphy AW, Vellinga A (2013) The SIMPle study: Supporting the Inprovement and Management of Prescribing for UTIs UK Society for Behavioural Medicine [Details]
	(2013)	*European General Practice network for Infectious diseases and antibiotic use* Vellinga A, Duane S, Callan A, Galvin S, Cormican M, Bennett K, Domegan C, Murphy AW (2013) Improving antimicrobial prescribing practices for urinary tract infections in primary care in the west of Ireland - a multidisciplinary approach European General Practice network for Infectious diseases and antibiotic use [Details]

Published Reports

	Year	Publication
	(2022)	Stakeholder Engagement and Partnership Report for Phase 1, EU LIFE Peatlands and People Project. Domegan, C., Flaherty, T., McHugh, P. and Duane, S. (2022) Stakeholder Engagement and Partnership Report for Phase 1, EU LIFE Peatlands and People Project. University of Galway, Galway, Ireland. [Details]
	(2020)	HSE Active Play for under 3 years old: A systems study. Domegan, C., Flaherty, T., Duane, S. and Anand, M. (2020) HSE Active Play for under 3 years old: A systems study. Whitaker Institute, NUI Galway, Ireland, NUI Galway. [Details]

Conference Contributions

	Year	Publication
	(2015)	Trials Methodology Research Network (HRB-TMRN) Webinar Series, Domegan, C.and Duane, S. (2015) “Designing and delivering clinical trials: Increasing success”. [Other], Trials Methodology Research Network (HRB-TMRN) Webinar Series, Galway Ireland , 07-DEC-15 - 07-DEC-15. [Details]
	(2015)	1st Clinical Trials Methodology Symposium, Health Research Board, Domegan, C. and Duane, S. (2015) Designing and delivering clinical trials: Increasing success. [Invited Paper], 1st Clinical Trials Methodology Symposium, Health Research Board, Dublin Ireland , 25-SEP-15 - 25-SEP-15. [Details]
	(2014)	Irish College of General Practitioners Research, Duane, S., Callan, A., Galvin, S., Domegan, C., Vellinga, A. (2014) “The SIMPle study: Using Formative Research to Design Complex Interventions”,,. [National Refereed Conference Paper], Irish College of General Practitioners Research, Kilkenny, Ireland , 10-OCT-14 - 10-OCT-14. [Details]

ANET/COS

	Year	Publication
	(2023)	What is stopping people from using Ireland's blue spaces?. Duane, S., Brychkov., D (2023) What is stopping people from using Ireland's blue spaces?. RTE Brainstorm: RTE Brainstorm ANET/COS [Details]

Conference Paper

	Year	Publication
	(2010)	Get Your Life in Gear-Truck driver workplace program. 9th International Congress of the International Association on Public and Nonprofit Marketing. Duane, S (2010) Get Your Life in Gear-Truck driver workplace program. 9th International Congress of the International Association on Public and Nonprofit Marketing. Bucharest, Romania: Conference Paper [Details]

Reviews

	Year	Publication
	(2020)	Systems Social Marketing and Macro-Social Marketing: A Systematic Review. Flaherty, T;Domegan, C;Duane, S;Brychkov, D;Anand, M (2020) Systems Social Marketing and Macro-Social Marketing: A Systematic Review. LONDON: SAGE PUBLICATIONS LTD Reviews [DOI] [Details]

Technical Publication

	Year	Publication
	(2022)	Stakeholder Engagement and Partnership Report for Phase 1, EU LIFE Peatlands and People Project. Domegan, C., Flaherty, T., McHugh, P. and Duane, S. (2022) Stakeholder Engagement and Partnership Report for Phase 1, EU LIFE Peatlands and People Project. Galway, Ireland: University of Galway. Technical Publication [Details]

Workshops

	Year	Publication
	(2017)	Social Marketing for Health Improvement, An Introductory HSE Workshop, NUI Galway, 2nd October 2017. Domegan, C., McHugh, P. and Duane, S. (2017) Social Marketing for Health Improvement, An Introductory HSE Workshop, NUI Galway, 2nd October 2017. Workshops [Details]

Honours and Awards

Year	Title	Awarding Body
2023	Outstanding Paper	Journal of Social Marketing Literati Awards
2018	European Social Marketing Conference Best Paper Award	European Social Marketing Association
2015	Mobile Technology Project of the Year 2015	Technology Excellence Awards
2014	Best Project in Primary Care	Crystal Clear MSD Health Literacy Award
2014	Best Research Paper	AUDGPI

Reviews

	Journal	Role
	Journal of Social Marketing	Editoral Board

Teaching Interests

I adopt a research led approach to teaching across a range of modules within the marketing discipline at both undergraduate and post graduate levels.

My teaching interests lie in Marketing and sustainability, partnerships and research methodology.

Modules Taught

Term/Year	Module Title	Module Code	Subject / Desc
2015/2016	Research Methods	MK563	Marketing
2021/2022	Digital Metrics and Analytics	MK5144
2023/2024	Research Methods	MK563
2022/2023	Applied Project	MK5145
2022/2023	Digital Metrics and Analytics	MK5144
2022/2023	Marketing Analytics	MK3105
2021/2022	Research Methods	MK563
2023/2024	Marketing Practice for Sustainable Value	MK5149
2023/2024	Services Marketing	MK5117
2023/2024	Marketing and Sustainability	MK2102
2022/2023	Research Methods	MK563
2015/2016	Global Marketing	MK575	Marketing
2019/2020	Cases in Marketing Management and Strategy	MK5113
2019/2020	Services Marketing	MK 311	Marketing
2019/2020	Marketing Analytics	MK3105
2017/2018	Research Methods	MK563	Marketing