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Marketing Staff Listing

Dr Shekhar Misra

MBA, Ph.D.

Contact Details

Assistant Professor
J.E. Cairnes School of Business & Economics
49 Upper Newcastle
Galway
H91 YK8V
T: +353851842780
E: shekhar.misra@universityofgalway.ie
LinkedIn: https://www.linkedin.com/in/shekhar-misra-115577171/

Biography

Shekhar Misra earned his PhD in marketing from Indiana University, USA. His research approach is multidisciplinary and grounded in marketing, organizational and economics theories. Having spent many years in the corporate world, Shekhar is interested in investigating managerially relevant problems using the most appropriate econometric methodologies to empirically analyze the data and derive generalizable insights. Shekhar's research focuses on (1) upper echelons research in marketing, and (2) Corporate Social Responsibility (CSR) and allied topics such as green innovation. His research on these topics has appeared in several prestigious marketing and management journals such as Journal of the Academy of Marketing Science, International Journal of Research in Marketing and Journal of Product Innovation Management.

Research Interests

Broadly, my research is in two areas. The first area is Upper Echelons Research in Marketing. I am interested in understanding the influence of the top management team (TMT), corporate board, and investors on the firms' marketing decisions, investments, and outcomes. The second area is Corporate Social Responsibility (CSR). I investigate the antecedents and consequences of firms's investments in CSR and allied topics such as ESG reporting, sustainability, and (un)ethical conduct. I have published research papers in both areas and have multiple ongoing research projects in these.

Peer Reviewed Journals

	Year	Publication
	(2024)	'Marketers on board: The influence of marketing-experienced board members (MEBMs) on firm innovativeness inputs and the moderating roles of CEO job characteristics' Ben Lee, Shekhar Misra, Christophe Haon (2024) 'Marketers on board: The influence of marketing-experienced board members (MEBMs) on firm innovativeness inputs and the moderating roles of CEO job characteristics'. Journal of the Academy of Marketing Science, [DOI] [Details]
	(2024)	'Red, blue, and green? The association between CEOs' political ideologies and green new product introductions' Kai Christine Lesage, Fiona Schweitzer, Maximilian Palmié, Christophe Haon, Shekhar Misra (2024) 'Red, blue, and green? The association between CEOs' political ideologies and green new product introductions'. Journal of Product Innovation Management, [DOI] [Details]
	(2024)	'Impact of ESG distinctiveness in alliances on shareholder value' Viacheslav Iurkov, Mariia Koval, Shekhar Misra, Kiran Pedada, Ashish Sinha (2024) 'Impact of ESG distinctiveness in alliances on shareholder value'. Journal of Business Research, [DOI] [Details]
	(2022)	'Social network analysis in marketing: A step-by-step guide for researchers' G Zaefarian, S Misra, M Koval, V Iurkov (2022) 'Social network analysis in marketing: A step-by-step guide for researchers'. Industrial Marketing Management, [DOI] [Details]
	(2022)	'A Theory of Marketing's Contribution to Customers' Perceived Value' Shekhar Misra, Kiran Pedada, and Ashish Sinha (2022) 'A Theory of Marketing's Contribution to Customers' Perceived Value'. Journal of Creating Value, [DOI] [Details]
	(2019)	'Strategic orientation and firm risk' A Bhattacharya, S Misra, H Sardashti (2019) 'Strategic orientation and firm risk'. International Journal Of Research In Marketing, [DOI] [Details]

Education

Year	Institution	Qualification	Subject
2018	Indiana University	Ph.D.	Marketing
2015	Indiana University	Master of Business	Marketing
2005	Mumbai University	MBA	Marketing
2002	Jabalpur University	Bachelor of Engineering	Computer Science