Marketing Staff Listing

Dr Sheila Malone

PhD

Contact Details

Lecturer Above The Bar
E: sheila.malone@universityofgalway.ie

Biography

I joined the Marketing Discipline in February 2021 as a Lecturer in Marketing. I am currently the Associate Head for Learning, Teaching and Assessment for the J.E., Cairnes School of Business and Economics.

I previously held a Senior Lecturer in Marketing post at Lancaster University and various fractional lecturing posts at Nottingham Business School, Nottingham University Business School, and the University of Leicester. I am a member of the Academy of Marketing Science, and the Academy of Marketing, and a Fellow of the Higher Education Academy.

Before commencing my academic journey, I worked in various roles across a range of services sectors including mobile communications, fashion, and retail. In particular, I worked with the UK's first sector-specific Environmental Management Scheme (EMS) for Higher Education, which was funded by the Higher Education Funding Council for England (HEFCE) and the European Regional Development Fund (ERDF).

My research to date has been published in academic journals such as the Annals of Tourism Research, Tourism Management, Journal of Travel Research, Journal of Business Research, and Marketing Theory. I was the co-track chair for the 43rd Annual Macromarketing Conference (2018) stream titled: Tourism, Sustainability, and Community Wellbeing” track. I have offered commentaries based on my research expertise for Sky News (Feb, 2018) as well as the consumer affairs programme "You and Yours" on BBC Radio 4 (April 2019). My work has received press attention cited in publications such as the Irish Times, Irish Independent, USA Northern California, Marketing Business Week, thedrum.com, Snappii, and Computer Weekly among others.

Research Interests

I completed my Ph.D. at Nottingham University Business School in 2012. My Ph.D. thesis explored the concept of emotion and its role in consumers' ethical choices through the theoretical lens of Goldie's (2009) phenomenological perspective of emotion. This perspective aims to understand emotional encounters, what is felt or what it feels like, as part of an individual's everyday life. It concentrates on developing the subjective nature of emotional experiences.

Areas of interest include:

Consumer Behaviour
Hedonic Consumption
Ethical Consumption
Emotions
Services Marketing Theory
Tourism Marketing esp. Ethical/Responsible & Eco-Tourism practices
Food Consumption
Qualitative Research Methods
Transformative Consumer Research: sustainability and community wellbeing.

I am interested in supervising students with an interest in the following research topics:

•Consumer Behaviour and Ethical Consumption
•Emotions and Hedonic/Experiential Consumption Practices
•Sustainability, consumption and community well-being (TCR)
•Services Dominant Logic and Customer Sphere
•Tourism Marketing and Ethical Practices

Peer Reviewed Journals

	Year	Publication
	(2023)	'Unconventional luxury: The reappropriation of time and substance' Malone, Sheila; Tynan, Caroline; McKechnie, Sally (2023) 'Unconventional luxury: The reappropriation of time and substance'. Journal of Business Research, 163 [DOI] [Details]
	(2019)	'Lifeway Alibis: The biographical bases for unruly bricolage' Cronin, J. and Malone, S. (2019) 'Lifeway Alibis: The biographical bases for unruly bricolage'. Marketing Theory, 19 (2):129-147 [DOI] [Details]
	(2017)	'Tourists’ Emotions as a Resource for Customer Value Creation, Co-Creation and Destruction: A Customer-Grounded Understanding' Malone, S.; McKechnie, S.; Tynan, C. (2017) 'Tourists’ Emotions as a Resource for Customer Value Creation, Co-Creation and Destruction: A Customer-Grounded Understanding'. Journal of Travel Research, 57 (7):843-855 [DOI] [Details]
	(2014)	'The role of hedonism in ethical tourism' Malone, S., McCabe, S. Smith, A. (2014) 'The role of hedonism in ethical tourism'. Annals Of Tourism Research, 44 :241-254 [DOI] [Details]

Book Chapters

	Year	Publication
	(2023)	'Emotion, action and tourists' ethically motivated self-identity enactment behaviours' Sheila Malone and Scott McCabe (2023) 'Emotion, action and tourists' ethically motivated self-identity enactment behaviours' In: Research Handbook on Ethical Consumption: Contemporary Research in Responsible and Sustainable Consumer Behaviour. London: Edward Elgar Publishing Ltd. [Details]
	(2014)	'Ethical tourism: the role of emotion' Sheila Malone (2014) 'Ethical tourism: the role of emotion' In: Managing ethical consumption in tourism. London: Routledge. [Details]

Conference Publications

	Year	Publication
	(2022)	*Consumer Culture Theory Conference, Oregon State University* Abouseif, M., Malone, S. and Cocker, H. (2022) The Transformative Impact of Online Communities on the Wellbeing of Women in a Developing Country Consumer Culture Theory Conference, Oregon State University [Details]
	(2022)	*Symposium on Marketing Ethics and Corporate Social Responsibility* Malone, S. (2022) Ethic of Community in Sustainable Tourism Practices Symposium on Marketing Ethics and Corporate Social Responsibility [Details]
	(2022)	*ender, Markets and Consumers Conference* Abouseif, M., Malone, S. and Cocker, H. (2022) The impact of online communities on the wellbeing of women in a developing country: a gender and transformative consumer research perspective ender, Markets and Consumers Conference [Details]
	(2019)	*7th International Symposium on Marketing Ethics and CSR, Karlstad, Sweden* Bosangit, C. and Malone, S. (2019) Everyone¿s business¿, the interlink between community well-being and sustainability: A residents¿ perspective in Geopark locations 7th International Symposium on Marketing Ethics and CSR, Karlstad, Sweden [Details]
	(2019)	*Academy of Marketing, London, UK, 1-4 July 2019* Bosangit, C. and Malone, S. (2019) Possible solution to issues related to overtourism? Linking sustainable tourism practices to community well-being Academy of Marketing, London, UK, 1-4 July 2019 [Details]

Conference Contributions

	Year	Publication
		Symposium on Marketing Ethics and Corporate Social Responsibility, Malone. S. Ecotourism and Unconventional Luxury: the reappropriation of time. [Oral Presentation], Symposium on Marketing Ethics and Corporate Social Responsibility, Bristol . [Details]

ANET/COS

	Year	Publication
	(2019)	Opinion piece on Weight Watchers: Solomon, Marshall, Stuart, Barnes and Mitchell (2018). Marketing, Real People, Real Decisions. Malone, S. (2019) Opinion piece on Weight Watchers: Solomon, Marshall, Stuart, Barnes and Mitchell (2018). Marketing, Real People, Real Decisions. London: Pearsons ANET/COS [Details]

Book Review

	Year	Publication
	(2017)	Responsible Tourism: Using Tourism for Sustainable Development, 2nd edition, H. Goodwin. Goodfellow Publications, Oxford (2016). Malone, S. (2017) Responsible Tourism: Using Tourism for Sustainable Development, 2nd edition, H. Goodwin. Goodfellow Publications, Oxford (2016). Oxford: Goodfellow Publications Book Review [DOI] [Details]

Newspaper Articles

	Year	Publication
	(2023)	What can we expect from tourism in 2023?. Malone, S. (2023) What can we expect from tourism in 2023?. Newspaper Articles [Details]
	(2021)	Can staycations drive a more sustainable Irish tourism industry?. Malone, S. (2021) Can staycations drive a more sustainable Irish tourism industry?. RTE Newspaper Articles [Details]

Honours and Awards

	Year	Title	Awarding Body
	2022	Teaching Excellence Award	College of Business, Public Policy and Law
	2017	Pilkington Teaching Award	Lancaster University

Professional Associations

Association	Function	From / To
Academy of Marketing Science	Member	/
Higher Education Academy	Fellow	/
Academy of Marketing (UK)	Member	/

Employment

Employer	Position	From / To
University of Leicester	Lecturer (casual)	/
Nottingham Business School	Lecturer in Marketing	/
Lancaster University	Senior Lecturer	/
University of Nottingham	Lecturer (casual)	/