Marketing Staff Listing

Dr Patricia Mc Hugh

BComm, MBS, MMII, PhD.

Contact Details

Lecturer Above The Bar
Marketing
School of Business
& Economics
University of Galway
E: patricia.mchugh@universityofgalway.ie

Programme Director MSc Digital Marketing
LinkedIn: https://www.linkedin.com/in/patricia-mchugh-67023649/

Biography

Patricia McHugh, PhD is Programme Director for the MSc Digital Marketing Programme and a Lecturer in Marketing at University of Galway. Patricia is also an Honorary Assistant Professor with University College Dublin.

Her research interests and expertise lie in the areas of stakeholder engagement, value creation, networking, behaviour change, reflexivity and impact. Patricia has published her work in scientific journals such as the European Journal of Marketing, Marketing Theory, Journal of Marketing Management, Marine Policy, Environmental Education Research, Journal of Macromarketing, Journal of Social Marketing and Social Marketing Quarterly.

Patricia is a Co-Principal Investigator on a recently funded project by the Marine Institute entitled MASTS (Monitoring the Attitudes of Society Towards our Seas). Patricia was CO-PI on Horizon 2020 Project SOPHIE (Seas and Oceans for Public Health in Europe).

In 2020, Patricia was Awarded the Dean's Individual Award for inclusive Teaching in the College of Business, Public Policy and Law. In 2018, Patricia won Best Research Paper Award at the European Social Marketing Conference and again, in 2019, was awarded Highly Commended Paper at the World Social Marketing Conference, Edinburgh, UK.

In her time as Programme Director, the MSc Digital Marketing Programme has been shortlisted for Grad Ireland's Best Postgraduate Course of the Year in the Business, Finance and Management Category in 2019 and 2020. The programme was also ranked Top 4 for Marketing in Ireland in the Top 2019 Eduniversal Best Masters Ranking.

Patricia has been involved in a number of other research projects. She investigating a Healthcare Worker Flu Vaccination Strategy with HSE West and worked with with safefood's Operation Transformation community groups in CHOICES (Collective Health Options and Intelligence for a Citizen Empowered Society).

As a result of her work, Patricia delivers behavioural change training workshops to national and international environmental, marine and health organisations. Patricia also trained a team from Social Marketing @ Griffith how to tackle change at a systems level.

In 2018, Patricia was nominated by the Marine Institute of Ireland as an expert to represent Ireland on the United Nations World Ocean Assessment-II (WOA-II) Panel.

Patricia is an Editorial Advisory Board Member for the Journal of Social Marketing. In 2019, she won Outstanding Reviewer for the Journal of Social Marketing in the 2019 Emerald Literati Awards.

Patricia was an External Examiner for Dundalk Institute of Technology. Patricia served as PhD examiner with Griffith University, Australia.

Research Interests

Marketing
Behaviour Change
Stakeholder Engagement
Value Creation
Networks
Reflexivity
Impact & Evaluation

Research Projects

Project	Start Date	End Date
MASTS (Monitoring the Attitudes of Society Towards our Seas)	01-MAY-24
Healthy Co-Created Societies: Visualising and Mapping Stakeholder Networks
FP7 Sea for Society
CHOICES: Collective Healthy Options for a Citizen Empowered Society
H2020 Sea Change
Staff Health and Wellbeing Winter Flu Plan 2016-2017, Saolta Hospital Group
EXCITED Evaluation and Impact
Impact Review of Explorers Education Programme Evaluation Process
H2020 SOPHIE (Seas, Oceans and Public Health in Europe)		31-JUL-20

Peer Reviewed Journals

	Year	Publication
	(2023)	'Collective Impact for Ocean Literacy ¿ Inspiring the Next Generation of Ocean Champions using Social Marketing' McHugh, P., Dromgool-Regan, C., Domegan, C. and Burke, N. (2023) 'Collective Impact for Ocean Literacy ¿ Inspiring the Next Generation of Ocean Champions using Social Marketing'. European Journal Of Marketing, [DOI] [Details]
	(2023)	'Examining Impact of Twitter Sentiment & Source on COVID-19 Info Sharing by Public' Parveen, S., Garcia, Pereira, A., McHugh, P., Surendran, A., Vornhagen, H. and Vellinga, A. (2023) 'Examining Impact of Twitter Sentiment & Source on COVID-19 Info Sharing by Public'. European Journal Of Public Health, 33 (2) [DOI] [Details]
	(2022)	'Public Health Interventions to Improve Antimicrobial Resistance Awareness and Behavioural Change Associated with Antimicrobial Use: A Systematic Review Exploring the Use of Social Media' Parveen, S., Garzon-Orjuela, N., Amin, D., McHugh, P., and Vellinga, A. (2022) 'Public Health Interventions to Improve Antimicrobial Resistance Awareness and Behavioural Change Associated with Antimicrobial Use: A Systematic Review Exploring the Use of Social Media'. Antibiotics, 11 (5) [Details]
	(2022)	'Coming and Going in Loops: Participatory Modelling of a System with All its Complexity' Brychkov, D., Domegan, C., McHugh, P (2022) 'Coming and Going in Loops: Participatory Modelling of a System with All its Complexity'. Journal Of Macromarketing, 42 (1):12-29 [Details]
	(2021)	'Marine Citizen Science: Current State in Europe and New Technological Developments' Garcia-Soto, C., Seys, J.C., Zielinski,O., Busch, J. A., Luna, S. I., Baez, J.C., Domegan, C., Dubsky, K., Kotynska-Zielinska, I., Loubat, P., Malfatti, F., Mannaerts, G., McHugh, P., Monestiez, P. , van der Meeren G.I. and Gorsky G. (2021) 'Marine Citizen Science: Current State in Europe and New Technological Developments'. Frontiers in Marine Science, [DOI] [Details]
	(2021)	'Accelerating Sustainable Ocean Policy: The Dynamics of Multiple Stakeholder Priorities and Actions' Britton, E., Domegan, C. and McHugh, P. (2021) 'Accelerating Sustainable Ocean Policy: The Dynamics of Multiple Stakeholder Priorities and Actions'. Marine Policy, 124 [DOI] [Details]
	(2020)	'Marketing Systems: A Listen, Learn, Leverage Framework' Domegan, C., Brychkov, D., McHugh, P., McNamara, Á., Harkin, K., Fitzgerald, C. and O'Donovan, D. (2020) 'Marketing Systems: A Listen, Learn, Leverage Framework'. Journal Of Macromarketing, [Details]
	(2019)	'A Dynamic Stakeholder Engagement Framework for Challenging Marketing System Times' Domegan, C., McHugh, P., Flaherty, T. and Duane, S. (2019) 'A Dynamic Stakeholder Engagement Framework for Challenging Marketing System Times'. Journal Of Macromarketing, [Details]
	(2019)	'Collective Intelligence for Advancing Ocean Literacy' McCauley, V., McHugh, P., Davison, K. and Domegan, C. (2019) 'Collective Intelligence for Advancing Ocean Literacy'. Environmental Education Research, [Details]
	(2018)	'Using Collective Intelligence to Identify Barriers to Teaching 12-19 Year Olds about the Ocean in Europe' Fauville, G., McHugh, P., Domegan, C, Mäkitalo, Å., Friis Møller, L., Papathanassiou, M., Chicote, C., Lincoln, S., Batista, V., Copejans, E., Crouch, F. and Gotensparre, S. (2018) 'Using Collective Intelligence to Identify Barriers to Teaching 12-19 Year Olds about the Ocean in Europe'. Marine Policy, 91 :85-96 [DOI] [Details]
	(2018)	'Protocols for Stakeholder Participation in Social Marketing Systems' McHugh, P., Domegan, C. and Duane, S. (2018) 'Protocols for Stakeholder Participation in Social Marketing Systems'. Social Marketing Quarterly, [DOI] [Details]
	(2017)	'Evaluate Development! Develop Evaluation! Answering the Call for a Reflexive Turn in Social Marketing' McHugh, P. and Domegan, C. (2017) 'Evaluate Development! Develop Evaluation! Answering the Call for a Reflexive Turn in Social Marketing'. Journal of Social Marketing, 7 (2) [Details]
	(2017)	'Non-Linear Causal Modelling in Social Marketing for Wicked Problems' Domegan, C., McHugh, P., Biroscak, B., Bryant, C. and Calis, T. (2017) 'Non-Linear Causal Modelling in Social Marketing for Wicked Problems'. Journal of Social Marketing, 7 (3):305-329 [Details]
	(2016)	'Systems-thinking Social Marketing; Conceptual Extensions and Empirical Investigations' Domegan, C; McHugh, P; Devaney, M; Duane, S; Hogan, M; Broome, B; Joyce, J; Daly, O. and Murphy, D. (2016) 'Systems-thinking Social Marketing; Conceptual Extensions and Empirical Investigations'. Journal of Marketing Management, [DOI] [Details]
	(2016)	'From restricted to complex exchange and beyond: social marketing’s change agenda' Duane, S; Domegan, C.; McHugh, P. and Devaney, M. (2016) 'From restricted to complex exchange and beyond: social marketing’s change agenda'. Journal of Marketing Management, [DOI] [Details]
	(2015)	'Consulting with Citizens in the Design of Wellbeing Measures and Policies' Hogan, M; Johnston, H; Broome, B; McMoreland, C; Walsh, J; Smale, B; Duggan, J; Andriessen, J; Leyden, K; Domegan, C; Mc Hugh, P; Hogan, V; Harney, O; Groarke, J; Noone, C. and Groarke, A. (2015) 'Consulting with Citizens in the Design of Wellbeing Measures and Policies'. Social Indicators Research, 123 (3):857-877 [DOI] [Details]
	(2014)	'Institutional logic matters – coordinating resource integration' Edvardsson, B; Kleinaltenkamp, M; Tronvoll, B; McHugh, P. and Windahl, C. (2014) 'Institutional logic matters – coordinating resource integration'. Marketing Theory, 14 (3):291-309 [DOI] [Details]
	(2013)	'Value co-creation in social marketing: functional or fanciful?' Domegan, C; Collins, K; Stead, M; McHugh, P. and Hughes, T. (2013) 'Value co-creation in social marketing: functional or fanciful?'. Journal of Social Marketing, 3 (3):239-256 [DOI] [Details]
	(2012)	'Book Review of Social Marketing to Protect the Environment: What Works’ by Doug McKenzie-Mohr, Nancy R. Lee, P. Wesley Schultz and Philip Kotler' McHugh, P. (2012) 'Book Review of Social Marketing to Protect the Environment: What Works’ by Doug McKenzie-Mohr, Nancy R. Lee, P. Wesley Schultz and Philip Kotler'. Irish Journal Of Management, 31 (2):133-136 [Details]

Book Chapters

	Year	Publication
	(2021)	'Innovative Education Strategies to Advance Ocean Literacies' McCauley, V., Davison, K. McHugh, P., Domegan, C. and Grehan, A. (2021) 'Innovative Education Strategies to Advance Ocean Literacies' In: Ocean Literacy: Understanding the Ocean. Key Challenges in Geography EUROGEO Book Series. Cham: Springer. [Details]
	(2020)	'Stakeholder Analysis' Flaherty, T., Domegan, C. and McHugh, P. (2020) 'Stakeholder Analysis' In: The Palgrave Encyclopedia of Social Marketing. UK: Palgrave. [Details]
	(2020)	'Stakeholder Analysis in a Systems Setting: An Active Travel Case Study in Ireland' Domegan, C., McHugh, P., Brychkov, D. and Donovan, F. (2020) 'Stakeholder Analysis in a Systems Setting: An Active Travel Case Study in Ireland' In: Stakeholder Involvement in Social Marketing. Singapore: Routledge. [Details]
	(2019)	'Macro-Social Marketing and the Complexity of Value Co-Creation' Domegan, C. and McHugh, P. (2019) 'Macro-Social Marketing and the Complexity of Value Co-Creation' In: Macro-social Marketing: Systems Thinking for Wicked Problems. UK: Routledge. [Details]
	(2019)	'Co-creating a Sea Change Campaign for Ocean Literacy in Europe: A Digital Interactive Tool for Environmental Behaviour Change' Domegan, C., McHugh, P., McCauley, V., and Davison, K. (2019) 'Co-creating a Sea Change Campaign for Ocean Literacy in Europe: A Digital Interactive Tool for Environmental Behaviour Change' In: Social Marketing in Action: Cases from Around the World. :393-409 New York, USA: Springer International. [Details]
	(2018)	'Sea for Society: Evaluation and Reflexive Learning using System Indicators' McHugh P. and Domegan, C. (2018) 'Sea for Society: Evaluation and Reflexive Learning using System Indicators' In: Social Marketing: Rebels with a Cause. UK: Routledge. [Details]
	(2018)	'Seas of Energy: Using a Systems Research Approach for a Wicked Problem' McHugh, P., Domegan, C., Duane, S., Joyce, J., Devaney, M., Hogan, M., Broome, B.J., Mazzonetto, M. and Piwowarczyk, J. (2018) 'Seas of Energy: Using a Systems Research Approach for a Wicked Problem' In: Social Marketing: Rebels with a Cause. UK: Routledge. [Details]
	(2015)	'Tomorrow’s world: collaborations, consultations and conversations for Change' Duane, S; McHugh P. and Domegan, C. (2015) 'Tomorrow’s world: collaborations, consultations and conversations for Change' In: Best Practices in Marketing and Quality-of-Life Research. UK: Springer. [Details]
	(2014)	'Waves of change: collaborative design for tomorrow’s world' Domegan, C; McHugh, P; Devaney, M; Duane, S; Joyce, J; Daly, O. and Murphy, D. (2014) 'Waves of change: collaborative design for tomorrow’s world' In: Social Marketing and Behavioural Change: Models, Theory and Applications. UK: Edward Elgar Publishers. [Details]
	(2013)	'From reductionism to holism: how social marketing captures the bigger picture through system indicators' McHugh, P. and Domegan, C. (2013) 'From reductionism to holism: how social marketing captures the bigger picture through system indicators' In: Contemporary Issues in Social Marketing. UK: Cambridge Scholars Publishing Ltd. [Details]

Conference Publications

	Year	Publication
	(2021)	*46th Annual Macromarketing Conference* Brychkov, D., Domegan, C. and McHugh, P. (2021) Coming and Going in Loops: Grasping More System Complexity for Social Marketing 46th Annual Macromarketing Conference Online, [Details]
	(2019)	*World Social Marketing Conference, Edinburgh, UK* Domegan, C., McHugh, P., Flaherty, T. and Duane, S. (2019) A Dynamic Stakeholders' Framework for a Social Marketing Setting World Social Marketing Conference, Edinburgh, UK [Details]
	(2019)	*World Social Marketing Conference, Edinburgh, UK* Domegan, C., Brychkov, D., Flaherty, T., Anand, M., Duane, S., McHugh, P. and McGloin, A. (2019) Systems Social Marketing and Macro-Social Marketing; A Systematic Review and Methodological Critique of the Literature and Interventions World Social Marketing Conference, Edinburgh, UK [Details]
	(2019)	*World Social Marketing Conference, Edinburgh, UK* McHugh, P., Domegan, C., Kellett, P., Heymans, S., Vera, J., Parga, M., Fleming, L.E., Eatock, C. (2019) Do Stakeholders of Change Really Matter? World Social Marketing Conference, Edinburgh, UK [Details]
	(2019)	*The 44th Annual Macromarketing Conference, Cleveland, USA* Domegan, C. and McHugh, P. (2019) Macromarketing Pedagogical Challenges and Concerns: Listen, Learn, Leverage The 44th Annual Macromarketing Conference, Cleveland, USA [Details]
	(2018)	*European Social Marketing Conference, Antwerp, Belgium* McHugh, P., Domegan, C., Kellett, P., Heymans, S., Vera, J., Parga, M., Fleming, L.E., Eatock, C. (2018) Do Stakeholders Really Matter? European Social Marketing Conference, Antwerp, Belgium [Details]
	(2018)	*European Social Marketing Conference, Antwerp, Belgium* McHugh, P. and Domegan, C. (2018) Facilitating Conversations with Policy Makers European Social Marketing Conference, Antwerp, Belgium [Details]
	(2018)	*European Social Marketing Conference, Antwerp, Belgium* Domegan, C., Brychkov, D., McHugh, P., McNamara, Á., Harkin, K., Fitzgerald, C. and O’Donovan, D. (2018) Supporting WHO Global Action Plan for Seasonal Influenza Vaccinations: The Development of a Social Marketing Systems Methodology European Social Marketing Conference, Antwerp, Belgium [Details]
	(2018)	*The 43rd Annual Macromarketing Conference, Leipzig, Germany* Domegan, C., McHugh, P., Devaney, M., Hogan, M. and Broome, B. (2018) What role does Complexity play in Social Marketing? An EU SDG 14 Sustainable Oceans and Seas study The 43rd Annual Macromarketing Conference, Leipzig, Germany [Details]
	(2018)	*The 43rd Annual Macromarketing Conference, Leipzig, Germany* Domegan, C., Brychkov, D., McHugh, P., McNamara, Á., Harkin, K., Fitzgerald, C. and O’Donovan, D. (2018) Supporting WHO Global Action Plan for Seasonal Influenza Vaccinations: The Development of a Social Marketing Systems Methodology The 43rd Annual Macromarketing Conference, Leipzig, Germany [Details]
	(2018)	*8th National Social Marketing Conference, Galway, Ireland* McHugh, P. and McNamara, Á. (2018) The Ultimate Immune System Boost – Flu Vaccination 8th National Social Marketing Conference, Galway, Ireland [Details]
	(2018)	*European Ocean Observing System (EOOS) Conference, Brussels, Belgium* Delany, J., Garcia-Soto, C., van der Meeren, G. I., Busch, J. A., Domegan, C., Dubsky, K., Fauville, G., Gorsky, G., vonJuterzenka, K., Malfatti, F., Mannaerts, G., McHugh, P., Monestiez, P., Seys, J., Węsławski, J.M. & Zielinski, O. (2018) Advancing Citizen Science for Coastal and Ocean Research European Ocean Observing System (EOOS) Conference, Brussels, Belgium [Details]
	(2017)	*European Marine Science Educators Association (EMSEA) Conference, Valetta, Malta* Tojeiro, A., Chicote, C.A., Gazo, M., McHugh, P. and Domegan, C. (2017) Message in a Bottle: A Participatory Case of Social Innovation in Action European Marine Science Educators Association (EMSEA) Conference, Valetta, Malta [Details]
	(2016)	*Education as a Public Good; ESAI Annual Conference* McCauley, V, Davison. K. and McHugh, P. (2016) ‘Innovative Approaches to Researching, Promoting and Teaching Ocean Literacies in Ireland and Europe’ Education as a Public Good; ESAI Annual Conference Galway, Ireland, [Details]
	(2015)	*Academy of Marketing Conference* Duane, S; Domegan, C. and McHugh, P. (2015) From Magical Insights to Alchemy: Broadening the Social Marketing Change Agenda Academy of Marketing Conference University of Limerick, Ireland, , 19-APR-15 [Details]
	(2015)	*World Social Marketing Conference* Domegan, C; McHugh, P; Devaney, M; Hogan, M; Broome, B; Duane, S; Joyce, J; Murphy, D; Mazzonetto, M. and Piwowarczyk, J. (2015) Advancing Theory and Research in Social Marketing: Interactive Management for Complex Problem Thinking World Social Marketing Conference Sydney, Australia, , 19-APR-15 [Details]
	(2014)	*6th National Social Marketing Conference* Domegan, C; McHugh, P. and Duane,S. (2014) Citizen and Community Change 6th National Social Marketing Conference National University of Ireland Galway, Ireland, , 16-APR-14 [Details]
	(2013)	*New Challenges and Solutions to Social Change; World Social Marketing Conference* Domegan, C; Devaney, M; Hogan, M. and McHugh, P. (2013) Transformative Stakeholders: Moving from a Marine, Fisheries and Coastal Management Centric View to a Societal Systems Change Perspective New Challenges and Solutions to Social Change; World Social Marketing Conference Toronto, Canada, , 21-APR-13 [Details]
	(2012)	*Using Social Marketing to Deliver Effective and Efficient Citizen Focused Social Programmes; European Social Marketing Conference* McHugh, P. and Domegan, C. (2012) Shifting the Systems Dynamic from the Stone to the Bird: A Social Marketing Approach to the Co-Creation of Science Policy Using Social Marketing to Deliver Effective and Efficient Citizen Focused Social Programmes; European Social Marketing Conference Lisbon, Portugal, , 27-NOV-12 [Details]
	(2012)	*Using Social Marketing to Deliver Effective and Efficient Citizen Focused Social Programmes; European Social Marketing Conference* McHugh, P. and Domegan, C. (2012) From Reductionism to Holism: How Social Marketing Captures the Bigger Picture through System Indicators Using Social Marketing to Deliver Effective and Efficient Citizen Focused Social Programmes; European Social Marketing Conference Lisbon, Portugal, , 27-NOV-12 [Details]
	(2012)	*Forum on Markets and Marketing 2012 (FMM12)* McHugh, P. and Domegan, C. (2012) From Mechanistic Market Structures to Holistic Marketing Systems: How Social Marketing Captures the Bigger Picture through System Indicators Forum on Markets and Marketing 2012 (FMM12) University of Auckland Business School, Auckland, New Zealand, , 09-DEC-12 [Details]
	(2011)	*Addressing the Major Behavioural Challenges of Our Time: Engage, Empower, Inspire; The 2nd World Non-Profit and Social Marketing Conference* McHugh, P. and Domegan, C. (2011) From Authoritive to Collaborative Engagement: A Social Marketing Approach to Progressing Science Policy Addressing the Major Behavioural Challenges of Our Time: Engage, Empower, Inspire; The 2nd World Non-Profit and Social Marketing Conference Dublin, Ireland, , 11-APR-11 [Details]
	(2011)	*The Open Innovation Symposium* McHugh, P. and Domegan, C. (2011) From Closed Policy Structures to Open Systems of Collaborative Engagement: A Social Marketing Approach to Progressing Science Policy The Open Innovation Symposium Michael Smurfit Business School, Dublin, Ireland, , 21-JUN-11 [Details]
	(2011)	*Addressing the Major Behavioural Challenges of Our Time: Engage, Empower, Inspire; The 2nd World Non-Profit and Social Marketing Conference* McHugh, P. and Domegan, C. (2011) Systematic Reviews: Their Emerging Social Marketing Role in Co-Creating Collaborative Change Addressing the Major Behavioural Challenges of Our Time: Engage, Empower, Inspire; The 2nd World Non-Profit and Social Marketing Conference Dublin, Ireland, , 11-APR-11 [Details]
	(2011)	*8th Workshop on the Challenges of Managing the Third Sector; European Institute of Advanced Management Studies (EIASM)* McHugh, P. and Domegan, C. (2011) From Autocratic Governance to Collaborative Empowerment: A Total Market Approach to the Private, Public and Third Sector Trinity 8th Workshop on the Challenges of Managing the Third Sector; European Institute of Advanced Management Studies (EIASM) National University of Ireland Galway, Ireland, , 09-JUN-11 [Details]
	(2010)	*Building Collaborative Networks for Innovation; InterTradeIreland Innovation Conference* McHugh, P. and Domegan, C. (2010) Systematic Reviews: Their Emerging Role in Co-Creating Strategic Links for Innovation Building Collaborative Networks for Innovation; InterTradeIreland Innovation Conference Dublin, Ireland, , 28-JUN-10 [Details]
	(2010)	*Renewing the Management Research Mandate; Irish Academy of Management Conference* McHugh, P. and Domegan, C. (2010) Systematic Reviews: Their Emerging Role in the Co-Creation of Strategic Social Marketing Networks Renewing the Management Research Mandate; Irish Academy of Management Conference Cork Institute of Technology, Cork, Ireland, , 01-SEP-10 [Details]
	(2017)	*The 42nd Annual Macromarketing Conference, Queenstown, New Zealand* McHugh, P. and Domegan, C. (2017) Stakeholder Engagement in Challenging Times The 42nd Annual Macromarketing Conference, Queenstown, New Zealand [Details]
	(2017)	*Engaging Children in Science Education; InEdu – Innovate, Educate, Awake Conference. Galway, Ireland* McCauley, V., Davison, K., McHugh, P. and Domegan, C. (2017) Marine Science – Bringing the Ocean into the Classroom Engaging Children in Science Education; InEdu – Innovate, Educate, Awake Conference. Galway, Ireland [Details]
	(2016)	*European Geosciences Union (EGU) General Assembly 2017, Vienna, Austria* Papathanassiou, M., McHugh, P., Domegan, C. Gotensparre, S., Fauville, G. and Parr, J. (2016) Barriers to Teaching Ocean Science in Greek Schools European Geosciences Union (EGU) General Assembly 2017, Vienna, Austria [Details]
	(2016)	*European Social Marketing Conference, Espoo, Finland* McHugh, P. and Domegan, C. (2016) Manifesting a Blue Society: Reflections and Learnings from a Participatory Impact Analysis European Social Marketing Conference, Espoo, Finland [Details]
	(2014)	*Social Marketing and Socially Responsible Management: Broadening the Scope; ISM-Open University Conference* Domegan, C; McHugh, P; Devaney, M; Duane, S; Joyce, J; Daly, O. and Murphy, D. (2014) Moving Ahead Together: A Collaborative Design for Social Change Social Marketing and Socially Responsible Management: Broadening the Scope; ISM-Open University Conference Milton Keynes, UK, [Details]
	(2012)	*Delve Deeper; International Social Marketing Conference* McHugh, P. and Domegan, C. (2012) From Mechanistic Structures to Holistic Systems: How Social Marketing Captures the Bigger Picture through System Indicators Delve Deeper; International Social Marketing Conference Brisbane, Queensland, Australia, [Details]
	(2012)	*Social Marketing and Socially Responsible Management: Taking Responsibility; ISM-Open University Conference* McHugh, P. and Domegan, C. (2012) From Mechanistic Snapshots to Holistic Portraits: Capturing the Bigger Picture through Social Marketing Indicators Social Marketing and Socially Responsible Management: Taking Responsibility; ISM-Open University Conference Milton Keynes, UK, [Details]
	(2012)	*Delve Deeper; International Social Marketing Conference* McHugh, P. and Domegan, C. (2012) The Stone versus The Bird: Social Marketing’s Role in Co-Creating Science Policy Delve Deeper; International Social Marketing Conference Brisbane, Queensland, Australia, [Details]
	(2010)	*Regulation and Best Practices in Public and Nonprofit Marketing; 9th International Congress of the International Association on Public and Nonprofit Marketing* McHugh, P. and Domegan, C. (2010) Systematic Reviews: Their Emerging Role in the Co-Creation of Social Marketing Value Regulation and Best Practices in Public and Nonprofit Marketing; 9th International Congress of the International Association on Public and Nonprofit Marketing Bucharest, Romania, [Details]
	(2010)	*Social Marketing and Socially Responsible Management: Changing Times, New Challenges; ISM-Open University Conference* McHugh, P. and Domegan, C. (2010) From Authoritive Governance to Collaborative Empowerment: A Social Marketing Approach to the Co-Creation of Science Policy Social Marketing and Socially Responsible Management: Changing Times, New Challenges; ISM-Open University Conference Milton Keynes, UK, [Details]
	(2010)	*The Social Sciences in an Age of Uncertainty: Knowledge, Innovation, Society and Space; Irish Social Sciences Platform Annual Conference* McHugh, P. and Domegan, C. (2010) From Authoritive to Collaborative Knowledge Co-Creation: Progressing from Science ‘and’ Society to Science ‘in’ Society The Social Sciences in an Age of Uncertainty: Knowledge, Innovation, Society and Space; Irish Social Sciences Platform Annual Conference University of Limerick, Limerick, Ireland, [Details]
	(2009)	*Social Science Research and Policy Making: Bridging the Divide; Irish Social Science Platform Annual Conference* McHugh, P. and Domegan, C. (2009) Systematic Reviews: Their Emerging Role in Connecting Theory and Policy Social Science Research and Policy Making: Bridging the Divide; Irish Social Science Platform Annual Conference National University of Ireland Galway, Ireland, [Details]

Published Reports

	Year	Publication
	(2020)	A European Multi-Actor Stakeholder Priorities Report: Oceans and Human Health, EU SOPHIE Project. McHugh, P., Britton, E. and Domegan, C. (2020) A European Multi-Actor Stakeholder Priorities Report: Oceans and Human Health, EU SOPHIE Project. EU, Brussles. [Details]
	(2020)	A Strategic Research Agenda for Oceans and Human Health in Europe. H2020 SOPHIE Consortium (2020) A Strategic Research Agenda for Oceans and Human Health in Europe. H2020 SOPHIE Project, Ostend, Belgium. [DOI] [Details]
	(2020)	A European Multi-Actor Stakeholder Priorities Report: Oceans and Human Health, EU SOPHIE Project, Whitaker Institute, NUI Galway, Ireland. McHugh, P., Britton, E. and Domegan, C. (2020) A European Multi-Actor Stakeholder Priorities Report: Oceans and Human Health, EU SOPHIE Project, Whitaker Institute, NUI Galway, Ireland. Whitaker Institute, Ireland. [Details]
	(2019)	Our European Ocean & Human Health Conversations Summary Report, EU SOPHIE Project, Whitaker Institute, NUI Galway, Ireland. Britton, E., McHugh, P. and Domegan, C. (2019) Our European Ocean & Human Health Conversations Summary Report, EU SOPHIE Project, Whitaker Institute, NUI Galway, Ireland. EU, Brussles. [Details]
	(2019)	Our Oceans & Human Health Citizen Conversations Summary Report, EU SOPHIE Project. Britton, E., McHugh, P. & Domegan, C. (2019) Our Oceans & Human Health Citizen Conversations Summary Report, EU SOPHIE Project. EU, Brussles. [Details]
	(2019)	Societal Stakeholder Research Priorities Report for Oceans and Human Health, EU SOPHIE Project. Britton, E., McHugh, P. and Domegan, C. (2019) Societal Stakeholder Research Priorities Report for Oceans and Human Health, EU SOPHIE Project. EU, Brussles. [Details]
	(2018)	D6.3 A Revised Ocean Literacy Co-Creation Principles (Toolkit), EU Sea Change Project. McHugh, P. and Domegan, C. (2018) D6.3 A Revised Ocean Literacy Co-Creation Principles (Toolkit), EU Sea Change Project. EU, Brussles. [Details]
	(2018)	D8.2 - Final Impact Assessment Report, EU Sea Change Project, Cefas, United Kingdom. Buckley, P., McHugh, P. and Domegan, C. (2018) D8.2 - Final Impact Assessment Report, EU Sea Change Project, Cefas, United Kingdom. EU, Brussles. [Details]
	(2017)	Meta-Analysis of the Consultation Reports, EU Sea Change Project, University of Gothenburg, Sweden. Gotensparre, S.M., Fauville, G., McHugh, P., Domegan, C., Mäkitalo, Å. and Crouch, F. (2017) Meta-Analysis of the Consultation Reports, EU Sea Change Project, University of Gothenburg, Sweden. EU, Brussles. [Details]
	(2016)	Our European Ocean Conversations: A Summary Report of the European Sea Change Conversations, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. McHugh, P., Domegan, C., Gotensparre, S., Fauville, S., Copejans, E., Friis Møller, L., Papathanassiou, M., Batista, V., Chicote, C. and Lincoln, S. (2016) Our European Ocean Conversations: A Summary Report of the European Sea Change Conversations, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. EU, Brussles. [Details]
	(2016)	Sea Change Co-Creation Participation Protocol for Work Package 5 - Governance, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. McHugh, P; Domegan, C. and Santoro, F. (2016) Sea Change Co-Creation Participation Protocol for Work Package 5 - Governance, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. EU, Brussles. [Details]
	(2016)	D3.2 - National Reports on the Consultation Protocol, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. McHugh, P., Domegan, C., Gotensparre, S., Fauville, S., Copejans, E., Friis Møller, L., Papathanassiou, M., Batista, V., Chicote, C. and Lincoln, S. (2016) D3.2 - National Reports on the Consultation Protocol, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. EU, Brussles. [Details]
	(2014)	Sea for Society Issue Report on Food Supply - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels. Mazzonetto, M; Domegan, C; Devaney, M; McHugh, P; Hogan, M. and Broome, B. (2014) Sea for Society Issue Report on Food Supply - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels. UK, Brussles. [Details]
	(2014)	Sea for Society Issue Report on A Place to Live - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels. Mazzonetto, M; Domegan, C; Devaney, M; McHugh, P; Hogan, M. and Broome, B. (2014) Sea for Society Issue Report on A Place to Live - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels. EU, Brussles. [Details]
	(2014)	Sea for Society Issue Report on Transport - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels. Mazzonetto, M; Domegan, C; Devaney, M; McHugh, P; Hogan, M. and Broome, B. (2014) Sea for Society Issue Report on Transport - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels. EU, Brussles. [Details]
	(2014)	Sea for Society Main Outcomes: Six Issue Reports - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels. Mazzonetto, M; Domegan, C; Devaney, M; McHugh, P; Hogan, M. and Broome, B. (2014) Sea for Society Main Outcomes: Six Issue Reports - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels. EU, Brussles. [Details]
	(2014)	Sea for Society Issue Report on Human Health - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels. Mazzonetto, M; Domegan, C; Devaney, M; McHugh, P; Hogan, M. and Broome, B. (2014) Sea for Society Issue Report on Human Health - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels. UK, Brussles. [Details]
	(2014)	Sea for Society Issue Report on Leisure and Tourism - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels. Mazzonetto, M; Domegan, C; Devaney, M; McHugh, P; Hogan, M. and Broome, B. (2014) Sea for Society Issue Report on Leisure and Tourism - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels. EU, Brussles. [Details]
	(2014)	Waves of Change: Collective Design for a Sustainable Marine Ecosystem - D2.4 Global Analysis of the SFS Consultation Process from a Social Sciences Perspective, Whitaker Institute, NUI Galway, Ireland. Domegan, C; Devaney, M; McHugh, P; Hogan, M., and Broome, B. (2014) Waves of Change: Collective Design for a Sustainable Marine Ecosystem - D2.4 Global Analysis of the SFS Consultation Process from a Social Sciences Perspective, Whitaker Institute, NUI Galway, Ireland. EU, Brussles. [Details]
	(2014)	Sea for Society Issue Report on Energy - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels. Mazzonetto, M; Domegan, C; Devaney, M; McHugh, P; Hogan, M. and Broome, B. (2014) Sea for Society Issue Report on Energy - D2.3 Six “Issue Reports” Analysing the Results of the Consultation Process by Issue, European Network Science Centre and Museums, Brussels. EU, Brussles. [Details]
	(2017)	Healthcare Worker Flu Vaccination Research Study, Summary Report, Whitaker Institute, NUI Galway, Ireland. Domegan, C., McHugh, P., Harkin, K., McNamara, Á., O’Donovan, D. Brychkov, D. and Fitzgerald, C. (2017) Healthcare Worker Flu Vaccination Research Study, Summary Report, Whitaker Institute, NUI Galway, Ireland. . [Details]
	(2017)	Advancing Citizen Science for Coastal and Ocean Research. French, V., Kellett, P., Delany, J., McDonough, N. [Eds.] Position Paper 23 of the European Marine Board, Ostend, Belgium. 112pp. Garcia-Soto, C., van der Meeren, G. I., Busch, J. A., Delany, J., Domegan, C., Dubsky, K., Fauville, G., Gorsky, G., vonJuterzenka, K., Malfatti, F., Mannaerts, G., McHugh, P., Monestiez, P., Seys, J., Węsławski, J.M. & Zielinski, O. (2017) Advancing Citizen Science for Coastal and Ocean Research. French, V., Kellett, P., Delany, J., McDonough, N. [Eds.] Position Paper 23 of the European Marine Board, Ostend, Belgium. 112pp. European Marine Board, Belgium. [Details]
	(2018)	Co-Creating a Sea Change Together: Key Findings and Reflections from the Social Innovation Assessments 2016-2017, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. McHugh, P. and Domegan, C. (2018) Co-Creating a Sea Change Together: Key Findings and Reflections from the Social Innovation Assessments 2016-2017, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Zenodo, Switzerland. [DOI] [Details]

Conference Contributions

	Year	Publication
		CommOCEAN 2016, The 2nd International Marine Science Communciation Conference, McHugh, P. Participatory Impact: Paving the Collective Way Forward in Marine Science Communciation. [Keynote Address], CommOCEAN 2016, The 2nd International Marine Science Communciation Conference, Bruges, Belgium . [Details]
	(2014)	Atlantic Power Cluster Conference, McHugh, P; Domegan, C; Devaney, M; Hogan, M. and Broome, B. (2014) Sea for Society: Developing a Collaborative Tool for Social Acceptance. [Conference Paper], Atlantic Power Cluster Conference, Santander, Spain , 02-JUL-14. [Details]
	(2014)	SEMRU - The 5th Annual Beaufort Marine Socio-Economic Workshop, Domegan, C. and McHugh, P. (2014) Marine Stakeholder Management: A Collaborative Design for Moving Ahead Together. [Conference Paper], SEMRU - The 5th Annual Beaufort Marine Socio-Economic Workshop, Galway, Ireland , 21-OCT-14. [Details]
	(2013)	Environment: From Ecosystem Functioning to Human Health’. Environ: The 23rd Irish Environmental Researcher’s Colloquium, Devaney, M; Domegan, C; Hogan, M. and McHugh, P. (2013) Transformative Marine Stakeholders: Moving from a Marine, Fisheries and Coastal Management Centric View to a Societal Marine Ecosystem Perspective. [Conference Paper], Environment: From Ecosystem Functioning to Human Health’. Environ: The 23rd Irish Environmental Researcher’s Colloquium, National University of Ireland Galway, Ireland , 30-JAN-13. [Details]
	(2013)	People, Policy, Places and the Economy: Advancing Ireland through Research and Outreach; Irish Social Sciences Platform (ISSP) Conference, Domegan, C. and McHugh, P. (2013) From Reductionism to Holism: How Social Marketing Captures the Bigger Picture through Collaborative System Indicators. [Conference Paper], People, Policy, Places and the Economy: Advancing Ireland through Research and Outreach; Irish Social Sciences Platform (ISSP) Conference, National University of Ireland Galway, Ireland , 19-SEP-13. [Details]
	(2011)	Atlanta Conference on Science and Innovation Policy, McHugh, P. and Domegan, C. (2011) From Closed Models of Authoritive Governance to Open Systems of Collaborative Engagement: Progressing Science Policy. [Conference Paper], Atlanta Conference on Science and Innovation Policy, Atlanta, Georgia, USA , 15-SEP-11. [Details]
	(2010)	Making it Happen: Changing Behaviours and Changing Policy; 2nd Annual Social Marketing Conference, McHugh, P. and Domegan, C. (2010) Systematic Reviews: Their Emerging Role in the Co-Creation of Strategic Social Marketing Value. [Conference Paper], Making it Happen: Changing Behaviours and Changing Policy; 2nd Annual Social Marketing Conference, National University of Ireland Galway, Ireland , 04-JUN-10. [Details]
	(2009)	Changing Lives for Good: First Annual Social Marketing Conference, Domegan, C; Cunningham, J. and McHugh, P. (2009) The Knowledge Society, Management 2.0 Models and Social Innovation. [Conference Paper], Changing Lives for Good: First Annual Social Marketing Conference, National University of Ireland Galway, Ireland , 15-MAY-09. [Details]

Media

	Year	Publication
	(2020)	Interview with RTÉ Brainstorm entitled ‘Why do we find it so hard to stop using plastic bottles? Available at: https://www.rte.ie/brainstorm/2019/0731/1066303-why-do-we-find-it-so-hard-to-stop-using-plastic-bottles/. Aoife Ryan-Christensen (2020) Interview with RTÉ Brainstorm entitled ‘Why do we find it so hard to stop using plastic bottles? Available at: https://www.rte.ie/brainstorm/2019/0731/1066303-why-do-we-find-it-so-hard-to-stop-using-plastic-bottles/. Media [Details]

Policy Contribution

	Year	Publication
	(2020)	‘Multi-Actor Stakeholder Priorities for Oceans and Human Health in Europe’, Whitaker Institute Policy Brief Series, Policy Brief No.76, November 2020. Britton, E., McHugh, P. and Domegan, C. (2020) ‘Multi-Actor Stakeholder Priorities for Oceans and Human Health in Europe’, Whitaker Institute Policy Brief Series, Policy Brief No.76, November 2020. Policy Contribution [Details]
	(2020)	Citizen Priorities for Oceans and Human, Whitaker Institute Policy Brief Series, Policy Brief No.75, November 2020. McHugh, P., Britton, E. and Domegan, C. (2020) Citizen Priorities for Oceans and Human, Whitaker Institute Policy Brief Series, Policy Brief No.75, November 2020. Policy Contribution [Details]
	(2020)	‘Sustainable Development Goals (SDGs) – Protocols for Stakeholder Engagement’, Whitaker Institute Policy Brief Series, Policy Brief No.74, November 2020. McHugh, P. and Domegan, C. (2020) ‘Sustainable Development Goals (SDGs) – Protocols for Stakeholder Engagement’, Whitaker Institute Policy Brief Series, Policy Brief No.74, November 2020. Policy Contribution [Details]
	(2020)	‘Evaluate Development! Develop Evaluation!’, Whitaker Institute Policy Brief Series, Policy Brief No.72, October 2020. McHugh, P. and Domegan, C. (2020) ‘Evaluate Development! Develop Evaluation!’, Whitaker Institute Policy Brief Series, Policy Brief No.72, October 2020. Policy Contribution [Details]
	(2020)	Systemic Stakeholder Analysis for Policy Making’. Whitaker Institute Policy Brief Series, Policy Brief No.66, August 2020. Domegan, C., McHugh, P., and Brychov, D. (2020) Systemic Stakeholder Analysis for Policy Making’. Whitaker Institute Policy Brief Series, Policy Brief No.66, August 2020. Policy Contribution [Details]
	(2017)	‘Mapping Policy Interfaces for Marine Litter’, Whitaker Institute Policy Brief Series, Policy Brief No.26, October 2017. McHugh, P. and Domegan, C. (2017) ‘Mapping Policy Interfaces for Marine Litter’, Whitaker Institute Policy Brief Series, Policy Brief No.26, October 2017. Policy Contribution [Details]
	(2017)	‘Irish Ocean Conversations: Co-Creating an Ocean Literate Society’, Whitaker Institute Policy Brief Series, Policy Brief No.29, November 2017. McHugh, P., Domegan, C., McCauley, V., and Davison, K. (2017) ‘Irish Ocean Conversations: Co-Creating an Ocean Literate Society’, Whitaker Institute Policy Brief Series, Policy Brief No.29, November 2017. Policy Contribution [Details]
	(2017)	) ‘Mobilising a European Sea Change in Teaching 12-19 Year Olds about the Ocean’, Whitaker Institute Policy Brief Series, Policy Brief No.28, November 2017. McHugh, P. and Domegan, C. (2017) ) ‘Mobilising a European Sea Change in Teaching 12-19 Year Olds about the Ocean’, Whitaker Institute Policy Brief Series, Policy Brief No.28, November 2017. Policy Contribution [Details]
	(2018)	‘The Ultimate Immune Boost: Healthcare Worker Flu Vaccination’ Whitaker Institute Policy Brief Series, Policy Brief No.32, February 2018. Domegan, C., McHugh, P., Harkin, K. and McNamara, A. (2018) ‘The Ultimate Immune Boost: Healthcare Worker Flu Vaccination’ Whitaker Institute Policy Brief Series, Policy Brief No.32, February 2018. Policy Contribution [Details]

Seminar

	Year	Publication
	(2017)	‘Seas of Change: Adding Up and Interacting Out’. Discovery Across Boundaries – New Approaches to Tomorrow’s Challenges, Atlantec Festival, Galway, Ireland. McHugh, P. (2017) ‘Seas of Change: Adding Up and Interacting Out’. Discovery Across Boundaries – New Approaches to Tomorrow’s Challenges, Atlantec Festival, Galway, Ireland. Seminar [Details]
	(2016)	‘Collective Intelligence: An Innovative Research Approach to Promoting Ocean Literacies in Ireland’. Whitaker Ideas Forum Seminar Series, Galway, Ireland, 5th May 2016. Domegan, C., McHugh, P., McCauley, V., and Davison, K. (2016) ‘Collective Intelligence: An Innovative Research Approach to Promoting Ocean Literacies in Ireland’. Whitaker Ideas Forum Seminar Series, Galway, Ireland, 5th May 2016. Seminar [Details]
	(2017)	‘Sea Change’. Teaching and Teacher Education in STEM Education Seminar, Limerick, Ireland, 26th May 2017. McCauley, V., Davison, K., McHugh, P. and Domegan, C. (2017) ‘Sea Change’. Teaching and Teacher Education in STEM Education Seminar, Limerick, Ireland, 26th May 2017. Seminar [Details]

Technical Publication

	Year	Publication
	(2022)	Stakeholder Engagement and Partnership Report for Phase 1, EU LIFE Peatlands and People Project. Domegan, C., Flaherty, T., McHugh, P. and Duane, S. (2022) Stakeholder Engagement and Partnership Report for Phase 1, EU LIFE Peatlands and People Project. Galway, Ireland: University of Galway. Technical Publication [Details]
	(2020)	SOPHIE Citizens and the Sea. Public perceptions of oceans and human health: A 14-country pan-European citizen survey. H2020 SOPHIE Project. Ostend, Belgium. H2020 SOPHIE Consortium (2020) SOPHIE Citizens and the Sea. Public perceptions of oceans and human health: A 14-country pan-European citizen survey. H2020 SOPHIE Project. Ostend, Belgium. Technical Publication [Details]
	(2018)	D3.2 - A Set of Citizen-Stakeholder Engagement Protocols” SHEER (EPA EEA HSE) Project, Whitaker Institute, NUI Galway, Ireland. Domegan, C., McHugh, P., Kindermann, G., Britton, E. and Carlin, C. (2018) D3.2 - A Set of Citizen-Stakeholder Engagement Protocols” SHEER (EPA EEA HSE) Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
	(2016)	Sea Change SIPPs Guide for Sea Change Partners in Work Package 4 – Where Society and Science Meet, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. McHugh, P; Domegan, C; Seys, J. and Sterken, M. (2016) Sea Change SIPPs Guide for Sea Change Partners in Work Package 4 – Where Society and Science Meet, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. EU H2020: EU Technical Publication [Details]
	(2017)	Developing innovative learning elements specifically communicating Seas and Oceans health: Interim Report. EU Sea Change Project. Whitaker Institute, NUI Galway, Ireland. McCauley, V., Davison, K., McHugh, P., Domegan, C., Gotensparre, S., Zwartjes, L, Fauville, G. and Mäkitalo, Å. (2017) Developing innovative learning elements specifically communicating Seas and Oceans health: Interim Report. EU Sea Change Project. Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
	(2016)	Sea for Society Stakeholder Structural Analysis – Human Health, Whitaker Institute, NUI Galway, Ireland. McHugh, P. and Domegan, C. (2016) Sea for Society Stakeholder Structural Analysis – Human Health, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
	(2016)	Sea for Society Stakeholder Structural Analysis – Energy, Whitaker Institute, NUI Galway, Ireland. McHugh, P. and Domegan, C. (2016) Sea for Society Stakeholder Structural Analysis – Energy, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
	(2016)	Sea for Society Stakeholder Structural Analysis – Leisure and Tourism, Whitaker Institute, NUI Galway, Ireland. McHugh, P. and Domegan, C. (2016) Sea for Society Stakeholder Structural Analysis – Leisure and Tourism, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
	(2016)	Sea for Society Stakeholder Structural Analysis – Ireland, Whitaker Institute, NUI Galway, Ireland. McHugh, P. and Domegan, C. (2016) Sea for Society Stakeholder Structural Analysis – Ireland, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
	(2016)	Sea Change Education Consultations Structural Map Scores, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. McHugh, P. and Domegan, C. (2016) Sea Change Education Consultations Structural Map Scores, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
	(2016)	Ireland’s National Report on the Consultation Protocol – “Sea Change: Our Irish Ocean Conversations Report”. EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. McHugh, P., Domegan, C., McCauley, V., Davison, K., Burke, N. and Dromgool-Regan, C. (2016) Ireland’s National Report on the Consultation Protocol – “Sea Change: Our Irish Ocean Conversations Report”. EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
	(2016)	Our Irish Ocean Conversation: Sea Change Irish Conversation Report, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. McHugh, P; Domegan, C; McCauley, V. and Davison, K. (2016) Our Irish Ocean Conversation: Sea Change Irish Conversation Report, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
	(2016)	Sea Change SIPPs Guide for Sea Change Third Parties in Work Package 4 – Where Society and Science Meet, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. McHugh, P; Domegan, C; Seys, J; Sterken, M. and Rehacek, T. (2016) Sea Change SIPPs Guide for Sea Change Third Parties in Work Package 4 – Where Society and Science Meet, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
	(2016)	MS20 - Review of Impact Success Year 1. EU Sea Change Project, Cefas, United Kingdom. Buckley, P; McHugh, P. and Domegan, C. (2016) MS20 - Review of Impact Success Year 1. EU Sea Change Project, Cefas, United Kingdom. Technical Publication [Details]
	(2015)	D2.3 - Ocean Literacy Sea Change Guiding Principles Workshop, Whitaker Institute, NUI Galway, Ireland. Domegan, C; McHugh, P. and Devaney, M. (2015) D2.3 - Ocean Literacy Sea Change Guiding Principles Workshop, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
	(2015)	D2.2b - Sea Change Co-Creation Participation Protocol for Work Package 3 – Education & Lifelong Learning, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. McHugh, P; Domegan, C; Devaney, M; Broome, B. and Hogan, M. (2015) D2.2b - Sea Change Co-Creation Participation Protocol for Work Package 3 – Education & Lifelong Learning, EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
	(2015)	D2.2a - A Set of Sea Change Guiding Principles and Protocols. EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. McHugh, P; Domegan, C; Devaney, M. and Hastings, G. (2015) D2.2a - A Set of Sea Change Guiding Principles and Protocols. EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
	(2015)	D8.1- The Sea Change Collective Impact Assessment Framework. EU Sea Change Project, Cefas, United Kingdom. Bayliss-Brown G.A; McHugh P; Buckley P. and Domegan C. (2015) D8.1- The Sea Change Collective Impact Assessment Framework. EU Sea Change Project, Cefas, United Kingdom. Technical Publication [Details]
	(2015)	Manifesting a Blue Society – A Summary of D4.3, Whitaker Institute, NUI Galway, Ireland. McHugh, P. and Domegan, C. (2015) Manifesting a Blue Society – A Summary of D4.3, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]
	(2015)	Manifesting a Blue Society – D4.3 Analysis of Mobilisation Activities from a Social Sciences Perspective, Whitaker Institute, NUI Galway, Ireland. McHugh, P. and Domegan, C. (2015) Manifesting a Blue Society – D4.3 Analysis of Mobilisation Activities from a Social Sciences Perspective, Whitaker Institute, NUI Galway, Ireland. Technical Publication [Details]

Workshops

	Year	Publication
	(2017)	Social Marketing for Health Improvement, An Introductory HSE Workshop, NUI Galway, 2nd October 2017. Domegan, C., McHugh, P. and Duane, S. (2017) Social Marketing for Health Improvement, An Introductory HSE Workshop, NUI Galway, 2nd October 2017. Workshops [Details]
	(2016)	Sea Change Guiding Principles and Protocols Training Workshop for the International Advisory Group (IAG) and Third Party Groups of the Sea Change Project, Athens, Greece, 11th – 13th May 2016. McHugh, P. (2016) Sea Change Guiding Principles and Protocols Training Workshop for the International Advisory Group (IAG) and Third Party Groups of the Sea Change Project, Athens, Greece, 11th – 13th May 2016. Workshops [Details]
	(2016)	Environmental Behavioural Change Training Workshop, Dublin, 3-4 March and 13 April, 2016. McHugh, P. and Domegan, C. (2016) Environmental Behavioural Change Training Workshop, Dublin, 3-4 March and 13 April, 2016. Workshops [Details]
	(2015)	Ocean Literacy Guiding Principles Workshop with the Sea Change Consortium, NUI Galway, 15th – 18th September 2015. McHugh, P., Domegan, C. and Devaney, M. (2015) Ocean Literacy Guiding Principles Workshop with the Sea Change Consortium, NUI Galway, 15th – 18th September 2015. Workshops [Details]
	(2018)	‘Achieving Stakeholder Buy-In, ESMA European Social Marketing Conference Pre-Workshop, Antwerp, Belgium, 5th September 2018. Domegan, C. and McHugh, P. (2018) ‘Achieving Stakeholder Buy-In, ESMA European Social Marketing Conference Pre-Workshop, Antwerp, Belgium, 5th September 2018. Workshops [Details]
	(2018)	‘Stakeholder Engagement for Complex Societal Problems, 8th National Social Marketing Conference Training Workshop, Galway, Ireland, 25th May 2018. Domegan, C. and McHugh, P. (2018) ‘Stakeholder Engagement for Complex Societal Problems, 8th National Social Marketing Conference Training Workshop, Galway, Ireland, 25th May 2018. Workshops [Details]
	(2014)	‘Community Actions and RARE’. National Activities Workshop at the Sea Academy, Lisbon, Portugal, 16th-17th December 2014. McHugh, P. and Joyce, J. (2014) ‘Community Actions and RARE’. National Activities Workshop at the Sea Academy, Lisbon, Portugal, 16th-17th December 2014. Workshops [Details]
	(2014)	‘Lessons Learned from the Sea for Society Consultation Process’ Workshop at the Sea Academy, Lisbon, Portugal, 16th-17th December 2014. Mazzonetto, M., McHugh, P., and L’Hermitte, G. (2014) ‘Lessons Learned from the Sea for Society Consultation Process’ Workshop at the Sea Academy, Lisbon, Portugal, 16th-17th December 2014. Workshops [Details]

Published Case Studies

	Year	Publication
	(2018)	Case Study 4: Harmful Algal Bloom’s iBook. Goal 6: Create innovative learning resources relating to the links between the planet’s ocean and human health. EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. McCauley, V., Davison, K., McHugh, P., Domegan, C., Gotensparre, S., Zwartjes, L, Fauville, G. and Mäkitalo, Å. (2018) Case Study 4: Harmful Algal Bloom’s iBook. Goal 6: Create innovative learning resources relating to the links between the planet’s ocean and human health. EU Sea Change Project, Whitaker Institute, NUI Galway, Ireland. Published Case Studies [Details]

Honours and Awards

Year	Title	Awarding Body
2022	Honorary Assistant Professor with University College Dublin	University College Dublin
2022	Awarded Best Poster at the World Social Marketing Conference	World Social Marketing Conference
2020	MSc Digital Marketing shortlisted for Grad Ireland's Best Postgraduate Course of the Year in the Business, Finance and Management Category.	Grad Ireland
2020	Dean's Award for Inclusive Teaching	CBPPL, NUI Galway
2019	Awarded Highly Commended Paper at the World Social Marketing Conference, Edinburgh, UK.	World Social Marketing Conference, Edinburgh, UK.
2019	MSc Digital Marketing shortlisted for Grad Ireland's Best Postgraduate Course of the Year in the Business, Finance and Management Category.	Grad Ireland
2019	Won Outstanding Reviewer for the Journal of Social Marketing in the 2019 Emerald Literati Awards	2019 Emerald Literati Awards
2018	Awarded Best Research Paper Award at the European Social Marketing Conference, Antwerp, Belgium.	European Social Marketing Conference, Antwerp, Belgium.
2012	Awarded Best Team Presentation at the 3rd Forum on Markets and Marketing at the University of Auckland Business School, New Zealand	Forum on Markets and Marketing Conference Committee
2008	Awarded PRTLI4 Funding for Doctoral Research	Whitaker Institute, NUI Galway
2007	Awarded a Thermo King Fellowship for achieving first place in the Marketing specialism of the B.Comm Degree	Thermo King
2006	Awarded a National University of Ireland Galway fellowship	NUI Galway
2006	Awarded the title University Scholar for high academic achievement in second year of the B.Comm.	NUI Galway

Professional Associations

Association	Function	From / To
Marketing Institute of Ireland (MII)	Member	/
Academy of Marketing Science	Member	/
Irish Ocean Literacy Network	Member	/

Committees

Committee	Function	From / To
Academic Council	Member	/
Internationalisation Committee, CBPPL	Member	01-SEP-18 / 31-AUG-21
Students Complaints Committee	Member	/
B.Comm Programme Board	Marketing Discipline Representative	/
MSc Marketing Practice Board	Member	01-SEP-13 / 31-AUG-21
MSc Digital Marketing Programme Board	Member	/

Education

	Year	Institution	Qualification	Subject
	2013	NUI Galway	PhD	Social Marketing; Science Communication; Innovation Theory

Reviews

	Journal	Role
	Journal of Social Marketing	Editoral Board
	Journal Of Business Ethics	Reviewer
	Journal of Social Marketing	Reviewer

Other Activities

	Description
	Industry Engagement with local, national and international companies for module assignments, panels and masterclasses.

Teaching Interests

Patricia's teaching interests include:

Inbound Marketing & Content Creation
Marketing Research
Branding
Stakeholder Engagement
Networking

Since 2011, Patricia delivered an annual Guest Lecture on 'Marketing Research & Strategy' to final year students of the Podiatry Discipline at the University of Galway.

From 2012 to 2019, Patricia delivered an annual Guest Lecture on 'Marketing Research' to postgraduate students of the Huston School of Film & Digital Media at the University of Galway.

Current Postgraduate Students (Taught)

	Name	Degree	Primary Supervisor
	Sana Parveen	DOCTOR OF PHILOSOPHY

Recent Postgraduate Students

Graduation	Name	Degree
2014	James Connor
2022	Sana Parveen
2020	Easkey Britton	Postdoctoral Fellow
2014	Mark Loughnane

Modules Taught

Term/Year	Module Title	Module Code	Subject / Desc
2018/2019 - 2020/2021	Applied Marketing Project	MK5137	Digital Marketing Simulation
2020-2021, 2022-2023	Inbound Marketing & Content Creation	MK5143
2022-2023	Applied Marketing Project	MK5148
2018/2019 - 2020/2021 & 2022-2023	Digital Marketing Strategy	MK5130
2018/2019 - 2019/2020	Inbound Marketing	MK5129
2018/2019 - 2019/2020	Research Methods	MK563
2013/2014	Marketing Research	MK301
2018/2019	Qualitative Marketing Research	MK3100
2014/2015	Action Marketing	MK207
2013/2014	Consumer Behaviour	MK206
2013/2014	Marketing Principles	MK204
2013/2014 - 2019/2020	Marketing Research and Strategy	MK584