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Accessibility & LanguageMarketing Staff Listing
Dr Michal Folwarczny
PhD
Contact Details
Lecturer Above The Bar
Marketing Dept
School of Business and Economics
University of Galway
E: Michal.Folwarczny@universityofgalway.ie
Marketing Dept
School of Business and Economics
University of Galway
E: Michal.Folwarczny@universityofgalway.ie
Biography
Research Interests
Research Projects
| Project | Start Date | End Date | |
|---|---|---|---|
| Consumer Behaviour Analysis and Sustainable Healthy Food Promotion | 21-JAN-21 | 21-FEB-24 | |
| From conspicuous marketing to promoting environmentalism: How can social status motives drive eco-labeled fish choices? | 01-MAY-20 | 01-MAY-22 | |
| Facilitating healthy food choice through social norms and nudging: The case of eco-labeled fish | 01-SEP-19 |
Peer Reviewed Journals
| Year | Publication | |
|---|---|---|
| (2024) | 'Exposure and connectedness to natural environments: An examination of the measurement invariance of the Nature Exposure Scale (NES) and Connectedness to Nature Scale (CNS) across 65 nations, 40 languages, gender identities, and age groups'
Swami, V., White, M. P., Voracek, M., Tran, U. S., Aavik, T., Ranjbar, H. A., ... & Lombardo, C. (2024) 'Exposure and connectedness to natural environments: An examination of the measurement invariance of the Nature Exposure Scale (NES) and Connectedness to Nature Scale (CNS) across 65 nations, 40 languages, gender identities, and age groups'. Journal Of Environmental Psychology, [Details] |
|
| (2024) | 'Putting an artificial intelligence¿generated label on it comes naturally'
Sigurdsson, V., Larsen, N. M., Folwarczny, M., Dubois, M., & Fagerstrøm, A. (2024) 'Putting an artificial intelligence¿generated label on it comes naturally'. Psychology & Marketing, [Details] |
|
| (2024) | 'Breakfast around the globe: habits, effects, and novel food for thought'
Otterbring, T., Finkelstein, S., & Folwarczny, M. (2024) 'Breakfast around the globe: habits, effects, and novel food for thought'. Frontiers In Nutrition, [Details] |
|
| (2024) | 'The Impact of Hunger on Indulgent Food Choices is Moderated by Healthy Eating Concerns'
Otterbring, T., Folwarczny, M., Gasiorowska, A. (2024) 'The Impact of Hunger on Indulgent Food Choices is Moderated by Healthy Eating Concerns'. Frontiers In Nutrition, 11 [DOI] [Details] |
|
| (2024) | 'Plate, glass, and social class: How dominance and prestige orientation shape food preferences'
Folwarczny, Michal and Menon, R. G. Vishnu and Otterbring, Tobias (2024) 'Plate, glass, and social class: How dominance and prestige orientation shape food preferences'. Personality And Individual Differences, 225 (112666) [DOI] [Details] |
|
| (2024) | 'From WEIRD to worldwide: Auditing authors¿ affiliation countries over time across three leading journals publishing food-related research'
Otterbring, Tobias and Folwarczny, Michal (2024) 'From WEIRD to worldwide: Auditing authors¿ affiliation countries over time across three leading journals publishing food-related research'. Food Quality And Preference, 117 [Details] |
|
| (2024) | 'Big business returns on B Corp? Growing with green & lean as any label is a good label'
Sigurdsson, Valdimar and Larsen, Nils Magne and Folwarczny, Michal and Sigurdardottir, Freyja Thoroddsen and Menon, Vishnu R G and Fagerstrøm, Asle (2024) 'Big business returns on B Corp? Growing with green & lean as any label is a good label'. Journal of Business Research, 170 [DOI] [Details] |
|
| (2024) | 'Consumer susceptibility to front-of-package (FOP) food labeling: Scale development and validation'
Folwarczny, Michal and Otterbring, Tobias and Menon, Vishn and Sigurdsson, Valdimar (2024) 'Consumer susceptibility to front-of-package (FOP) food labeling: Scale development and validation'. Appetite, 192 [DOI] [Details] |
|
| (2024) | 'Utilizing Consumer-Based Label Equity to Signal Consumer Products Free From Endocrine-Disrupting Chemicals'
Sigurdsson, Valdimar and Folwarczny, Michal and Larsen, Nils Magne and Menon, Vishnu R G and Sigurdardottir, Freyja Thoroddsen and Perkovic, Sonja (2024) 'Utilizing Consumer-Based Label Equity to Signal Consumer Products Free From Endocrine-Disrupting Chemicals'. Journal Of Retailing And Consumer Services, 76 [DOI] [Details] |
|
| (2024) | 'Social validation, reciprocation, and sustainable orientation: cultivating clean codes of conduct through social influence'
Otterbring, Tobias and Folwarczny, Michal (2024) 'Social validation, reciprocation, and sustainable orientation: cultivating clean codes of conduct through social influence'. Journal Of Retailing And Consumer Services, 76 [DOI] [Details] |
|
| (2023) | 'Delicate Dining with a Date and Burger Binging with Buddies: Impression Management Across Social Settings and Consumers' Preferences for Masculine or Feminine Foods'
Gasiorowska, Agata and Folwarczny, Michal and Tan, Lynn KL and Otterbring, Tobias (2023) 'Delicate Dining with a Date and Burger Binging with Buddies: Impression Management Across Social Settings and Consumers' Preferences for Masculine or Feminine Foods'. Frontiers In Nutrition, 10 [DOI] [Details] |
|
| (2023) | 'Viral Viruses and Modified Mobility: Cyberspace Disease Salience Predicts Human Movement Patterns'
Folwarczny, Michal and Larsen, Nils Magne and Otterbring, Tobias and Gasiorowska, Agata and Sigurdsson, Valdimar (2023) 'Viral Viruses and Modified Mobility: Cyberspace Disease Salience Predicts Human Movement Patterns'. Journal of Sustainable Marketing, 4 (1):110-127 [DOI] [Details] |
|
| (2023) | 'Dolling-Up under Disease Threats: Do Pathogen Threats Motivate Attractiveness Signaling?'
Tan, Lynn Kai Lin and Folwarczny, Michal and Gasiorowska, Agata and Li, Norman (2023) 'Dolling-Up under Disease Threats: Do Pathogen Threats Motivate Attractiveness Signaling?'. Evolutionary Behavioral Sciences, [DOI] [Details] |
|
| (2023) | 'Naturally Green, Irrationally Lean: How Background Scenery Affects Calorie Judgments'
Folwarczny, Michal and Otterbring, Tobias and Sigurdsson, Valdimar and Tan, Lynn Kai Lin (2023) 'Naturally Green, Irrationally Lean: How Background Scenery Affects Calorie Judgments'. Food Research International, 164 [DOI] [Details] |
|
| (2023) | 'Sustainable food choices as an impression management strategy'
Folwarczny, Michal and Otterbring, Tobias and Ares, Gast\'on (2023) 'Sustainable food choices as an impression management strategy'. Current Opinion in Food Science, 49 [DOI] [Details] |
|
| (2023) | 'The Importance of Relative Customer-Based Label Equity When Signaling Sustainability and Health With Certifications and Tags'
Sigurdsson, Valdimar and Larsen, Nils Magne and Folwarczny, Michal and Fagerstr\om, Asle and Menon, Vishnu R G and Sigurdardottir, Freyja Thoroddsen (2023) 'The Importance of Relative Customer-Based Label Equity When Signaling Sustainability and Health With Certifications and Tags'. Journal of Business Research, 154 [DOI] [Details] |
|
| (2023) | 'Shortsighted Sales or Long-Lasting Loyalty? The Impact of Salesperson-Customer Proximity on Consumer Responses and the Beauty of Bodily Boundaries'
Otterbring, Tobias and Samuelsson, Peter and Arsenovic, Jasenko and Elb\aek, Christian T and Folwarczny, Michal (2023) 'Shortsighted Sales or Long-Lasting Loyalty? The Impact of Salesperson-Customer Proximity on Consumer Responses and the Beauty of Bodily Boundaries'. European Journal of Marketing, 57 (7):1854-1885 [DOI] [Details] |
|
| (2023) | 'Cash¿Walk the line: Examining the impact of payment method on consumers' beer choices'
Otterbring, Tobias and Rolschau, Kristian and Folwarczny, Michal (2023) 'Cash¿Walk the line: Examining the impact of payment method on consumers' beer choices'. Journal Of Sensory Studies, 38 (5) [DOI] [Details] |
|
| (2023) | 'Body appreciation around the world: Measurement invariance of the Body Appreciation Scale-2 (BAS-2) across 65 nations, 40 languages, gender identities, and age'
Swami, Viren and Tran, Ulrich S and Stieger, Stefan and ... and Folwarczny, Michal and others (2023) 'Body appreciation around the world: Measurement invariance of the Body Appreciation Scale-2 (BAS-2) across 65 nations, 40 languages, gender identities, and age'. Body Image, 46 :449-466 [DOI] [Details] |
|
| (2023) | 'Hunger Effects on Option Quality for Hedonic and Utilitarian Food Products'
Otterbring, Tobias and Folwarczny, Michal and Gidlöf, Kerstin (2023) 'Hunger Effects on Option Quality for Hedonic and Utilitarian Food Products'. Food Quality and Preference, 103 [DOI] [Details] |
|
| (2023) | 'Impression Management Strategies and Environmental Cues as Focal Factors in Food Research'
Otterbring, Tobias and Gasiorowska, Agata and Folwarczny, Michal (2023) 'Impression Management Strategies and Environmental Cues as Focal Factors in Food Research'. Frontiers In Nutrition, 10 [DOI] [Details] |
|
| (2023) | 'Old minds, new marketplaces: How evolved psychological mechanisms trigger mismatched food preferences'
Folwarczny, Michal and Otterbring, Tobias and Sigurdsson, Valdimar and Tan, Lynn Kai Lin and Li, Norman P (2023) 'Old minds, new marketplaces: How evolved psychological mechanisms trigger mismatched food preferences'. Evolutionary Behavioral Sciences, 17 (1):93-101 [DOI] [Details] |
|
| (2022) | 'Increasing the effectiveness of ecological food signaling: Comparing sustainability tags with eco-labels'
Sigurdsson, Valdimar and Larsen, Nils Magne and Palsdottir, Rakel Gyda and Folwarczny, Michal and Menon, Vishnu R G and Fagerstr\om, Asle (2022) 'Increasing the effectiveness of ecological food signaling: Comparing sustainability tags with eco-labels'. Journal of Business Research, 139 :1099-1110 [DOI] [Details] |
|
| (2022) | 'Anxious and Status Signaling: Examining the Link between Attachment Style and Status Consumption and the Mediating Role of Materialistic Values'
Gasiorowska, Agata and Folwarczny, Michal and Otterbring, Tobias (2022) 'Anxious and Status Signaling: Examining the Link between Attachment Style and Status Consumption and the Mediating Role of Materialistic Values'. Personality and Individual Differences, 190 [DOI] [Details] |
|
| (2022) | 'Anticipated Food Scarcity and Food Preferences: Ph.D. Thesis'
Folwarczny, Michal (2022) 'Anticipated Food Scarcity and Food Preferences: Ph.D. Thesis'. Reykjavik University, [Details] |
|
| (2022) | 'Selecting the special or choosing the common? A high-powered replication of Kim and Markus’ (1999) pen study'
Otterbring, Tobias and Bhatnagar, Roopali and Folwarczny, Michal (2022) 'Selecting the special or choosing the common? A high-powered replication of Kim and Markus’ (1999) pen study'. The Journal of Social Psychology, :1-7 [DOI] [Details] |
|
| (2022) | 'Firstborns Buy Better for the Greater Good: Birth Order Differences in Green Consumption'
Otterbring, Tobias and Folwarczny, Michal (2022) 'Firstborns Buy Better for the Greater Good: Birth Order Differences in Green Consumption'. Personality and Individual Differences, 186 [DOI] [Details] |
|
| (2022) | 'Seasonal cues to food scarcity and calorie cravings: Winter cues elicit preferences for energy-dense foods'
Folwarczny, Michal and Otterbring, Tobias and Sigurdsson, Valdimar and Gasiorowska, Agata (2022) 'Seasonal cues to food scarcity and calorie cravings: Winter cues elicit preferences for energy-dense foods'. Food Quality and Preference, 96 [DOI] [Details] |
|
| (2021) | 'Populated Places and Conspicuous Consumption: High Population Density Predicts Materialism and Preferences for Luxury Goods'
Otterbring, Tobias and Tan, Lynn Kai Lin and Folwarczny, Michal (2021) 'Populated Places and Conspicuous Consumption: High Population Density Predicts Materialism and Preferences for Luxury Goods'. Frontiers in Psychology, 12 [DOI] [Details] |
|
| (2021) | 'Self-isolation for the self-centered: Negative framing increases narcissists' willingness to self-isolate during COVID-19 through higher response efficacy'
Otterbring, Tobias and Festila, Alexandra and Folwarczny, Michal (2021) 'Self-isolation for the self-centered: Negative framing increases narcissists' willingness to self-isolate during COVID-19 through higher response efficacy'. Personality and Individual Differences, 174 [DOI] [Details] |
|
| (2021) | 'Development and psychometric evaluation of the Anticipated Food Scarcity Scale (AFSS)'
Folwarczny, Michal and Li, Norman P and Sigurdsson, Valdimar and Tan, Lynn Kai Lin and Otterbring, Tobias (2021) 'Development and psychometric evaluation of the Anticipated Food Scarcity Scale (AFSS)'. Appetite, 166 [DOI] [Details] |
|
| (2021) | 'Secure and sustainable but not as prominent among the ambivalent: Attachment style and green consumption'
Folwarczny, Michal and Otterbring, Tobias (2021) 'Secure and sustainable but not as prominent among the ambivalent: Attachment style and green consumption'. Personality and Individual Differences, 183 [DOI] [Details] |
|
| (2021) | 'Selfless or Selfish? The Impact of Message Framing and Egoistic Motivation on Narcissists’ Compliance with Preventive Health Behaviors during COVID-19'
Otterbring, Tobias and Festila, Alexandra and Folwarczny, Michal (2021) 'Selfless or Selfish? The Impact of Message Framing and Egoistic Motivation on Narcissists’ Compliance with Preventive Health Behaviors during COVID-19'. Current Research in Ecological and Social Psychology, 2 [DOI] [Details] |
|
| (2021) | 'Crisis communication, anticipated food scarcity, and food preferences: Preregistered evidence of the insurance hypothesis'
Folwarczny, Michal and Christensen, Jacob D and Li, Norman P and Sigurdsson, Valdimar and Otterbring, Tobias (2021) 'Crisis communication, anticipated food scarcity, and food preferences: Preregistered evidence of the insurance hypothesis'. Food Quality and Preference, 91 [DOI] [Details] |
|
| (2021) | 'Replication and extension of framing effects to compliance with health behaviors during pandemics'
Otterbring, Tobias and Festila, Alexandra and Folwarczny, Michal (2021) 'Replication and extension of framing effects to compliance with health behaviors during pandemics'. Safety Science, 134 [DOI] [Details] |
|
| (2020) | 'The relationship between the firm's social media strategy and the consumers' engagement behavior in aviation'
Sigurdsson, Valdimar and Larsen, Nils Magne and Sigfusdottir, Arna Dogg and Fagerstr\om, Asle and Alemu, Mohammed Hussen and Folwarczny, Michal and Foxall, Gordon (2020) 'The relationship between the firm's social media strategy and the consumers' engagement behavior in aviation'. Managerial and Decision Economics, 41 (2):234-249 [DOI] [Details] |
|
| (2019) | 'Electrophysiological Correlates of Emotional See-Saw Effect on a Go/No-Go Task'
Szczepanowski, Remigiusz and Folwarczny, Michal and Kr\'ol, Magdalena and Doli\'nski, Dariusz and Budzisz, Joanna (2019) 'Electrophysiological Correlates of Emotional See-Saw Effect on a Go/No-Go Task'. Current Psychology, 38 (2):533-541 [DOI] [Details] |
|
| (2019) | 'Using neuro-IS/consumer neuroscience tools to study healthy food choices: a review'
Folwarczny, Michal and Pawar, Sanchit and Sigurdsson, Valdimar and Fagerstr\om, Asle (2019) 'Using neuro-IS/consumer neuroscience tools to study healthy food choices: a review'. Procedia Computer Science, 164 :532-537 [DOI] [Details] |
|
| (2018) | 'Emotional See-Saw affects rationality of decision-making: Evidence for metacognitive impairments'
Folwarczny, Michal and Kaczmarek, Magdalena C and Doli\'nski, Dariusz and Szczepanowski, Remigiusz (2018) 'Emotional See-Saw affects rationality of decision-making: Evidence for metacognitive impairments'. Acta Psychologica, 186 :126-132 [DOI] [Details] |
|
| (2017) | 'Would you deliver an electric shock in 2015? Obedience in the experimental paradigm developed by Stanley Milgram in the 50 years following the original studies'
Doli\'nski, Dariusz and Grzyb, Tomasz and Folwarczny, Michal and Grzyba\la, Patrycja and Krzyszycha, Karolina and Martynowska, Karolina and Trojanowski, Jakub (2017) 'Would you deliver an electric shock in 2015? Obedience in the experimental paradigm developed by Stanley Milgram in the 50 years following the original studies'. Social Psychological and Personality Science, 8 (8):927-933 [DOI] [Details] |
|
| (2016) | 'Metody komunikowania stan\'ow afektywnych w urz\kadzeniach mobilnych'
Trojanowski, Jakub and Folwarczny, Michal and Hrebieniuk, Piotr and Szczepanowski, Remigiusz (2016) 'Metody komunikowania stan\'ow afektywnych w urz\kadzeniach mobilnych'. Innowacje w Polskiej Nauce w Obszarze Matematyki i Informatyki, :117-128 [Details] |
|
| (2016) | 'Neuronalne korelaty \'swiadomego uczenia si\ke bod\'zc\'ow s\luchowych w paradygmacie r\'o\.znicowania bod\'zca odstaj\kacego'
Szczepanowski, Remigiusz and Folwarczny, Michal and Koz\lowski, Robert (2016) 'Neuronalne korelaty \'swiadomego uczenia si\ke bod\'zc\'ow s\luchowych w paradygmacie r\'o\.znicowania bod\'zca odstaj\kacego'. Studia z Kognitywistyki i Filozofii Umys\lu, 9 (1):37-47 [DOI] [Details] |
Other Journals
| Year | Publication | |
|---|---|---|
| (2024) | 'Hot at the Top: The Influence of Self-Rated Attractiveness on Self-Perceived Status'
Tan, L. K., Folwarczny, M., Otterbring, T., & Li, N. P. (2024) 'Hot at the Top: The Influence of Self-Rated Attractiveness on Self-Perceived Status' Current Research in Ecological and Social Psychology, 7 . [DOI] [Details] |
Honours and Awards
| Year | Title | Awarding Body | |
|---|---|---|---|
| 2023 | Malewski Prize of the President of the Polish Academy of Sciences | Polish Academy of Sciences |
Professional Associations
| Association | Function | From / To | |
|---|---|---|---|
| Association for Psychological Science | Member | / | |
| Society for Consumer Psychology | Member | / |
Committees
| Committee | Function | From / To | |
|---|---|---|---|
| Frontiers in Nutrition Special Issue: Breakfast Around the Globe: Habits, Effects, and Novel Food for Thought | Special Issue Editor | 04-FEB-24 / | |
| AMSWMC25 (2024 Academy of Marketing Science World Marketing Congress) | Program Committee (reviewer), section: Food and Wine Marketing | 01-FEB-24 / | |
| Frontiers in Nutrition Special Issue: Impression Management Strategies and Environmental Cues as Focal Factors in Food Research | Special Issue Editor | 01-OCT-23 / | |
| 2023 Irish Academy of Management (IAM) Annual Conference | Reviewer at Doctoral Colloqium | 01-AUG-23 / |
Employment
| Employer | Position | From / To | |
|---|---|---|---|
| Reykjavik University | Postdoctoral fellow | 01-FEB-22 / 01-JUL-23 | |
| University of Galway | Lecturer Above the Bar in Marketing | 01-JUL-23 / | |
| Reykjavik University | PhD Student | 01-FEB-19 / 01-FEB-22 |
Education
| Year | Institution | Qualification | Subject | |
|---|---|---|---|---|
| 2014 | Faculty of Psychology in Wroclaw, SWPS University of Social Sciences and Humanities, Poland | M.A. | Business Psychology | |
| 2022 | Center for Research in Marketing and Consumer Psychology (CRMC), Department of Business Administration, Reykjavik University, Iceland | Ph.D. | Marketing |
Community Engagement
| Title | Type | From / To | |
|---|---|---|---|
| Advocacy | Ph.D. Students' Representative | 21-JAN-20 / 11-JAN-22 |
Reviews
| Journal | Role | |
|---|---|---|
| European Journal Of Marketing | Reviewer | |
| Food Quality And Preference | Reviewer | |
| Appetite | Reviewer | |
| Frontiers In Nutrition | Series Editor | |
| Journal Of Consumer Behaviour | Reviewer | |
| Managerial And Decision Economics | Reviewer | |
| Acta Psychologica | Reviewer | |
| Frontiers In Pediatrics | Reviewer | |
| Heliyon | Reviewer | |
| Personality And Individual Differences | Reviewer | |
| Environment And Behavior | Reviewer | |
| Frontiers in psychology | Reviewer | |
| Plos One | Reviewer |
Teaching Interests
Modules Taught
| Term/Year | Module Title | Module Code | Subject / Desc | |
|---|---|---|---|---|
| 2023/2024 - | Introduction to Business | MG529 | ||
| 2023/2024 | Digital Metrics & Analytics | MK5144 | ||
| 2023/2024 - | Marketing Performance & Productivity | MK5133 | ||
| 2023/2024 - | Marketing Analytics | MK5104 |
Head of Marketing
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