Marketing Staff Listing

Dr Ann Torres

B.A., M.B.A., PhD.

Biography

Ann is a Associate Professor/Senior Lecturer in Marketing at the J.E. Cairnes School of Business and Economics and Head of the Discipline of Marketing. Her research interests lie in the convergence of strategy, entrepreneurship and marketing practices. In this context, she is curious about the confluence between e-marketing and marketing communications, as well as between organisational strategy and innovative marketing practice. Her interest in negotiating theory and practice adds an additional dimension to these topics. With respect to her publications, she is recognised as an accomplished case writer, earning a number of awards for her work. Ann obtained an MBA from the University of California, Berkeley and her PhD from Trinity College Dublin.

Research Interests

My research endeavours lie in three areas:  Strategy, Entrepreneurship and Marketing Practice: Diversity in marketing practices and strategy within organisations is my PhD thesis topic. I have written a number of articles and case studies on entrepreneurial firms and the challenges they meet within their industry. Digital Marketing and Marketing Communications: Among the range of areas I teach are e-business marketing, marketing policy and strategy, as well as media and marketing communications. My research in this area is conducted in collaboration with colleagues in the Discipline of Business Information Systems and the Discipline of Management. Business Negotiations: An emerging area of subject expertise is negotiations, which has resulted in my appointment to deliver the Business Negotiations module to the Executive MBA programme. I have developed my expertise through training Harvard University’s Program on Negotiations (PON) and the Harvard Negotiation Institute (HNI). I was a visiting fellow at Harvard University during my sabbatical in 2013. I am currently combining my interests in digital communications and online dispute resolution (ODR).

Research Projects

Project	Start Date	End Date
Social / Community Acceptance of High Voltage Transmission Lines and Community Gain Messaging	31-MAY-16	31-OCT-19
EI Voucher Independent Concepts Ltd	22-JUN-15	05-OCT-15
STRIVE CLINIC INNOVATION VOUCHER ANN TORRES	18-JUN-14	18-JUN-15
ELEMENT WAVE ANN TORRES IV	06-MAR-14	05-MAR-15
KINFUND EI IV 2011 3074 ANN TORRES	07-NOV-11	31-OCT-19
OCEAN HARVEST INNOVATION PROJECT IV ANN TORRES	20-AUG-12	31-OCT-19
989 MF 65 1 M DIVERSITY MARKETING PRAC	01-AUG-01	29-NOV-04
ENTERPRISE INNOVATION VOUCHER NO 20103191 DR ANN M TORRES	01-SEP-10	21-NOV-11
INTRO TO BUSINESS COURSE FUND B SWEENEY	01-OCT-01	31-DEC-04
E.I. IV 2010 3184 AN FHEIRM CHOIREAL TEORANTA, CORAL FARM PROJECT ANN TORRES	01-FEB-11	06-JAN-12
750 ENT IN MARKETING TORRES MKT	01-JAN-94	31-DEC-10

Peer Reviewed Journals

	Year	Publication
	(2023)	'The influence of employees and the relationship between eWOM adoption, rewards and brand advocacy' Keenan, A. and Torres, A.M. (2023) 'The influence of employees and the relationship between eWOM adoption, rewards and brand advocacy'. Journal of Interactive Marketing, [Details]
	(2023)	'Look before you leap: Comparison and profiles of hotel price determinants in four European markets' Illescas-Manzano, M.D., Martínez-Puertas, S., Sánchez-Pérez, M., and Torres, A.M. (2023) 'Look before you leap: Comparison and profiles of hotel price determinants in four European markets'. Anatolia: an International Journal of Tourism and Hospitality Research, 109 [DOI] [Details]
	(2009)	'Tricks and Clicks: How Low-Cost Carriers Ply Their Trade Through Self-Service Websites' Barry, C;Torres, AM (2009) 'Tricks and Clicks: How Low-Cost Carriers Ply Their Trade Through Self-Service Websites'. Self-Service In The Internet Age: Expectations And Experiences, :111-137 [DOI] [Details]
	(2009)	'Opaque Web practices among low-cost carriers' Torres, AM;Barry, C;Hogan, M (2009) 'Opaque Web practices among low-cost carriers'. Journal Of Air Transport Management, 15 :299-307 [DOI] [Details]
	(2016)	'Established and Emerging Decision Constructs - A Taxonomic Perspective' Barry, C;Hogan, M;Torres, AM (2016) 'Established and Emerging Decision Constructs - A Taxonomic Perspective'. Journal Of Information And Organizational Sciences, 40 :1-19 [Details]
	(2010)	'International Committee of the Red Cross: emblems of humanity' Torres, AM (2010) 'International Committee of the Red Cross: emblems of humanity'. Marketing Intelligence & Planning, 28 :223-235 [DOI] [Details]
	(2016)	'Established and Emerging Decision Constructs - A Taxonomic Perspective' Barry, C., Hogan, M. and Torres, A. (2016) 'Established and Emerging Decision Constructs - A Taxonomic Perspective'. Journal Of Information And Organizational Sciences, 40 (1):1-19 [ARAN Link] [Details]
	(2016)	'Established and Emerging Decision Constructs - A Taxonomic Perspective, , 40(1), pp 1-19. ISSN: 1846-3312' Barry, C., Hogan, M. and Torres, A. (2016) 'Established and Emerging Decision Constructs - A Taxonomic Perspective, , 40(1), pp 1-19. ISSN: 1846-3312'. Journal Of Information And Organizational Sciences, 40 (1):1-19 [Details]
	(2018)	'Service Quality At An Irish University: Measuring Students’ Perceptions Of An Academic Administration Office' Torres, A.M. and Cassidy, N. (2018) 'Service Quality At An Irish University: Measuring Students’ Perceptions Of An Academic Administration Office'. Journal of Services Marketing, [Details]
	(2018)	'Internal Marketing and Behavioural Intention to Use Social Media: In the Context of an Irish University' Torres, A.M. and McLaughlin, A. (2018) 'Internal Marketing and Behavioural Intention to Use Social Media: In the Context of an Irish University'. Journal of Interactive Marketing, [Details]
	(2016)	'Keeping an eye on how users perceive optionality in purchasing decisions' Hogan, M., Barry, C., and Torres, A.M. (2016) 'Keeping an eye on how users perceive optionality in purchasing decisions'. Iadis International Journal Of Www/Internet, 13 (2):83-97 [ARAN Link] [Details]
	(2014)	'Theorising and Testing a Taxonomy of Decision Constructs' Hogan, M., Barry, C., and Torres, A. (2014) 'Theorising and Testing a Taxonomy of Decision Constructs'. Journal of Customer Behaviour, 13 (3):171-184 [Details]
	(2013)	'Opening the Doors to a Global Classroom: An International Social Media Collaboration in North American Colleges & Teachers of Agriculture, Special Issue: Globalization: Implications for Teaching and Learning in Post-secondary Agricultural Education' McGarry-Wolf, Marianne; Higgins, Lindsey and Torres, Ann M. (2013) 'Opening the Doors to a Global Classroom: An International Social Media Collaboration in North American Colleges & Teachers of Agriculture, Special Issue: Globalization: Implications for Teaching and Learning in Post-secondary Agricultural Education'. Teachers And Teaching, 57 (3a):40-44 [ARAN Link] [Details]
	(2012)	'A Comparison of Wine Purchasing Behaviors in Ireland and California When the Celtic Tiger Roared' McGarry-Wolf, Marianne; Higgins, Lindsey and Torres, Ann M. (2012) 'A Comparison of Wine Purchasing Behaviors in Ireland and California When the Celtic Tiger Roared'. American Association of Wine Economists (Working Paper Series), [ARAN Link] [Details]
	(2012)	'Social Networking and Online Privacy: Facebook User’s Perceptions' O'Brien, Deirdre and Torres, Ann M (2012) 'Social Networking and Online Privacy: Facebook User’s Perceptions'. Irish Journal Of Management, 31 (2):63-97 [ARAN Link] [Details]
	(2012)	'Club 20: Investigating the Social Media Marketing Strategies of Nightclubs' Nevin, Frieda, Torres, Ann M (2012) 'Club 20: Investigating the Social Media Marketing Strategies of Nightclubs'. Irish Journal Of Management, 31 (1):77-93 [ARAN Link] [Details]
	(2011)	'Low-Cost Carriers and High-Tech Barriers - User Views on Questionable Web Design Practices in Ireland' Barry, C., Hogan, M. and Torres, A. (2011) 'Low-Cost Carriers and High-Tech Barriers - User Views on Questionable Web Design Practices in Ireland'. Irish Journal Of Management, 31 (1):43-58 [ARAN Link] [Details]
	(2009)	'Opaque Web Practices Among Low-cost Carriers' Torres, AM,Barry, C,Hogan, M (2009) 'Opaque Web Practices Among Low-cost Carriers'. Journal Of Air Transport Management, 15 :299-307 [DOI] [Details]
	(2009)	'The Irish Wine Market: A Market Segmentation Study in the International' Geraghty, Sarah and Torres, Ann M (2009) 'The Irish Wine Market: A Market Segmentation Study in the International'. Journal of Wine Business Research, 21 (2):143-154 [DOI] [Details]
	(2009)	'Tricks and Clicks: How Low-Cost Carriers Ply Their Trade Through Self-Service Websites' Barry, C,Torres, AM,Oliver, D,Livermore, CR,Sudweeks, F (2009) 'Tricks and Clicks: How Low-Cost Carriers Ply Their Trade Through Self-Service Websites'. Self-Service In The Internet Age: Expectations And Experiences, :111-137 [DOI] [Details]
	(2009)	'Cloon Keen Atelier: scent for a premium position' Torres, AM (2009) 'Cloon Keen Atelier: scent for a premium position'. Marketing Intelligence & Planning, 27 :503-515 [DOI] [Details]
	(2009)	'Cloon Keen Atelier: Scent for a Premium Position in Marketing Intelligence & Planning' Torres, A.M. (2009) 'Cloon Keen Atelier: Scent for a Premium Position in Marketing Intelligence & Planning'. International Marketing Review, 27 (4):503-515 [DOI] [Details]
	(2008)	'Discovering Diversity in Marketing Practice' Murray, John A, O'Driscoll, Aidan and Torres, Ann M (2008) 'Discovering Diversity in Marketing Practice'. European Journal Of Marketing, 36 (3):373-390 [DOI] [Details]
	(2007)	'The Brand Inside: The Factors of Failure and Success in Internal Branding - Special Issue on Irish Perspectives on Marketing Relationships and Networks' Mahnert, Kai, F and Torres, Ann M (2007) 'The Brand Inside: The Factors of Failure and Success in Internal Branding - Special Issue on Irish Perspectives on Marketing Relationships and Networks'. Irish Marketing Review, 19 (1 & 2):54-63 [ARAN Link] [Details]
	(2006)	'ITAG Ireland: A Symbiotic Networking Relationship or an Opportunity Missed?' Torres, Ann M and Whyte, Martin (2006) 'ITAG Ireland: A Symbiotic Networking Relationship or an Opportunity Missed?'. Irish Marketing Review, 18 (1 & 2):77-89 [ARAN Link] [Details]
	(2004)	'Networks among Irish Software and IT Firms' Torres, Ann M and Whyte, Martin A (2004) 'Networks among Irish Software and IT Firms'. Journal of Research in Marketing & Entrepreneurship, 6 (1):5-63 [DOI] [Details]
	(2003)	'The Role of Networks in Venture Creation among Irish Software Firms' Torres, Ann M and Murray, John A (2003) 'The Role of Networks in Venture Creation among Irish Software Firms'. Irish Marketing Review, 16 (1):5-14 [Details]
	(2002)	'Marketing Networks as a Form of Strategic Alliance among Craft Enterprises in Journal of Nonprofit & Voluntary Sector Marketing' Torres, A.M. (2002) 'Marketing Networks as a Form of Strategic Alliance among Craft Enterprises in Journal of Nonprofit & Voluntary Sector Marketing'. Journal Of Non Profit & Public Sector Marketing, 7 (3):229-243 [Details]
	(2002)	'Diversity and Marketing Practice: Implications for the Management of Productive Evolution' Torres, Ann M and Murray, John A (2002) 'Diversity and Marketing Practice: Implications for the Management of Productive Evolution'. Journal Of Organizational Change Management, 2 (3):229-244 [Details]
	(2002)	'The Role of Networks in Promoting Professional Legitimacy in the Performing Arts Sector in Ireland' McCarthy, Breda and Torres, Ann M (2002) 'The Role of Networks in Promoting Professional Legitimacy in the Performing Arts Sector in Ireland'. International Journal Of Entrepreneurship And Innovation Management, 6 (3):168-176 [DOI] [Details]
	(2002)	'Diversity Evolution and Marketing Practice in Journal of Global Academy of Marketing Science' Torres, Ann M and Murray, John A (2002) 'Diversity Evolution and Marketing Practice in Journal of Global Academy of Marketing Science'. International Marketing Review, 7 (5):71-104 [DOI] [Details]
	(1993)	'Winning Success in Aquaculture Marketing' Garvey, Shay and Torres, Ann M. (1993) 'Winning Success in Aquaculture Marketing'. Irish Marketing Review, 6 (1):5-12 [ARAN Link] [Details]

Book Chapters

	Year	Publication
	(2025)	'Transforming the Consumer Experience via Social Media' Keenan, A. and Torres, A.M. (2025) 'Transforming the Consumer Experience via Social Media' In: Sage Research Handbook on Digital Transformation and Responsibility. London: Sage Publications Ltd. [Details]
	(2022)	'Positive messaging and employee brand advocacy' Torres, A. M., and Doherty, A. (2022) 'Positive messaging and employee brand advocacy' In: SAGE Handbook of Digital Marketing. London: SAGE Publications Ltd. [Details]
	(2022)	'Experiential marketing in a digital era' Torres, A. M., and Keenan, A. (2022) 'Experiential marketing in a digital era' In: SAGE Handbook of Digital Marketing. London: SAGE Publications Ltd. [Details]
	(2017)	'Must-Opt Imperatives and Other Stories Make Passengers of Low Cost Carriers’ Feel Put-upon: User Perceptions of Compliance with EU Legislation' Barry C., Hogan, M and Torres, A.M. (2017) 'Must-Opt Imperatives and Other Stories Make Passengers of Low Cost Carriers’ Feel Put-upon: User Perceptions of Compliance with EU Legislation' In: Information System Development: Complexity in Information Systems Development. New York: Springer International Publishing. [Details]
	(2017)	'From Transactional to Transformative Internationalisation(s) in Higher Education: Initiating a Learning Perspective' Khoo, S.M. and Torres, A.M. (2017) 'From Transactional to Transformative Internationalisation(s) in Higher Education: Initiating a Learning Perspective' In: Internationalisation: Myths, Realities, Challenges and Opportunities. Oxford: Symposium Books. Oxford: Symposium Books. [Details]
	(2017)	'The Wild Atlantic Way: 2,500 km, One Destination' Torres, A.M. and Kennedy, E. (2017) 'The Wild Atlantic Way: 2,500 km, One Destination' In: Tourism and Hospitality Research. :233-246 Sligo: IT Sligo. [Details]
	(2016)	'Framing or Gaming? Constructing a Study to Explore the Impact of Option Presentation on Consumers' Barry, Chris, Hogan, Mairéad, Torres, Ann M. (2016) 'Framing or Gaming? Constructing a Study to Explore the Impact of Option Presentation on Consumers' In: Transforming Healthcare Through Information Systems. Switzerland: Springer International Publishing. [Details]
	(2016)	'Framing or Gaming? Constructing a Study to Explore the Impact of Option Presentation on Consumers' Barry, C., Hogan, M., and Torres, A. (2016) 'Framing or Gaming? Constructing a Study to Explore the Impact of Option Presentation on Consumers' In: Information Systems Development: Transforming Healthcare through Information Systems. Hong Kong: SAR: Department of Information Systems. [Details]
	(2014)	'Identifying essential and optional decision constructs in on-line transactional processes' Barry, C., Hogan, M. and Torres, A (2014) 'Identifying essential and optional decision constructs in on-line transactional processes' In: Information System Development: Improving Enterprise Communication. Switzerland: Springer. [DOI] [Details]
	(2014)	'Identifying Essential and Optional Decision Constructs in On-line Transactional Processes' Barry, C., Hogan, M. and Torres, A. (2014) 'Identifying Essential and Optional Decision Constructs in On-line Transactional Processes' In: Information System Development / Improving Enterprise Communication. New York: Springer. [ARAN Link] [Details]
	(2013)	'Perceptions of Low Cost Carriers’ Compliance with EU Legislation on Optional Extras' Barry, C., Hogan, M. and Torres, A. (2013) 'Perceptions of Low Cost Carriers’ Compliance with EU Legislation on Optional Extras' In: Reflections, Challenges and New Developments in Information Systems Development. New York: Springer. [Details]
	(2012)	'Books to Bytes: The Competitive Impact of Ebooks' Brehony, Ann and Torres, Ann M (2012) 'Books to Bytes: The Competitive Impact of Ebooks' In: Strategy and Strategists. :597-404 Oxford, England: Oxford University Press. [Details]
	(2012)	'Success and Longevity: ICRC' Torres, Ann M. (2012) 'Success and Longevity: ICRC' In: Strategy and Strategists. :540-543 Oxford, England: Oxford University Press. [Details]
	(2012)	'An SME’s Scent for a Premium Position' Torres, Ann M. (2012) 'An SME’s Scent for a Premium Position' In: Strategy and Strategists. :610-617 Oxford, England: Oxford University Press. [Details]
	(2009)	'Kenny’s Art Gallery (Update 1)' Torres, Ann M. (2009) 'Kenny’s Art Gallery (Update 1)' In: Services Marketing: Concepts, Strategies. :595-596 London: Cengage Learning EMEA. [Details]
	(2009)	'Internet Marketing: Marketing at Work 14.1 International Committee of the Red Cross' Torres, Ann M. (2009) 'Internet Marketing: Marketing at Work 14.1 International Committee of the Red Cross' In: Marketing: An Introduction. :493-495 London: Pearson Prentice-Hall. [Details]
	(2009)	'Marketing: An Introduction' Torres, Ann. M. (2009) 'Marketing: An Introduction' In: Premium Brand Positioning: Marketing at Work 7.2 Cloon Keen Atelier. :251-253 London: Pearson Prentice-Hall. [Details]
	(2009)	'Making Money the Old-Fashioned Way: Trinity College Merchandise' Rhodes, MaryLee; Torres, Ann M., and Duffy, Gay (2009) 'Making Money the Old-Fashioned Way: Trinity College Merchandise' In: Services Marketing: Concepts, Strategies, and Cases, 1st European Edition. London: Cengage Learning EMEA. [Details]
	(2009)	'Acorn Life: Retaining Customers During Recessionary Times' Torres, Ann M. (2009) 'Acorn Life: Retaining Customers During Recessionary Times' In: Services Marketing: Concepts, Strategies, and Cases. London: Cengage Learning EMEA. [Details]
	(2009)	'Tricks and clicks - how low-cost carriers ply their trade through self-service websites' Barry, C. and Torres, A. (2009) 'Tricks and clicks - how low-cost carriers ply their trade through self-service websites' In: Self-Service in the Internet Age - Expectations and Experiences, Springer, New York. [ARAN Link] [Details]
	(2009)	'Self-Service in the Internet Age - Expectations and Experiences' Barry, C., Torres, A. (2009) 'Self-Service in the Internet Age - Expectations and Experiences' In: Springer, New York: [Details]
	(2009)	'Tricks and clicks - how low-cost carriers ply their trade through self-service websites (Update 1)' Barry, C. and Torres, A. (2009) 'Tricks and clicks - how low-cost carriers ply their trade through self-service websites (Update 1)' In: Oliver, David; Romm Livermore, Celia; Sudweeks, Fay (Eds.), Self-Service in the Internet Age - Expectations and Experiences. :111-137 New York: Springer. [ARAN Link] [Details]
	(2009)	'Calling Passengers: An Ethical Problem in the Design of Self-Service Websites Amongst Low-Cost Airlines in Ireland' Barry, Christopher and Torres, Ann M. (2009) 'Calling Passengers: An Ethical Problem in the Design of Self-Service Websites Amongst Low-Cost Airlines in Ireland' In: The Inter-Networked World: ISD Theory, Practice and Education, Volume 2. :637-650 New York, USA: Springer-Verlag. [Details]
	(2008)	'Cloon Keen Atelier: A Passion for Scent' Torres, Ann M. (2008) 'Cloon Keen Atelier: A Passion for Scent' In: Irish Management 2.0: New Managerial Priorities in a Changing Economy. :191-211 Dublin, Ireland: Blackhall. [Details]
	(2007)	'Galway Bay Health Farm' Torres, Ann M. (2007) 'Galway Bay Health Farm' In: Marketing Research in Ireland: Theory and Practice (Update 1). :149-157 Dublin: Gill and Macmillan. [Details]
	(2007)	'Kylemore Abbey (Update 2)' Torres, Ann M. (2007) 'Kylemore Abbey (Update 2)' In: Marketing Research in Ireland: Theory and Practice 3rd Edition. :1411-145 London: Gill and Macmillan. [Details]
	(2007)	'Galway Bay Health Farm' Torres, Ann M. (2007) 'Galway Bay Health Farm' In: Marketing Research in Ireland: Theory and Practice 3rd Edition. :404-411 Dublin: Gill and Macmillan. [Details]
	(2005)	'Kenny’s Bookshop and Art Gallery: Evolution of an Art Gallery (Update 1)' Torres, Ann M. (2005) 'Kenny’s Bookshop and Art Gallery: Evolution of an Art Gallery (Update 1)' In: Principles & Practice of Marketing. UK: Thompson Learning. [Details]
	(2005)	'Kenny’s Bookshop and Art Gallery' Torres, Ann M. (2005) 'Kenny’s Bookshop and Art Gallery' In: Cases in Marketing Management and Strategy Volume IV. :75-90 Dublin: MII. [Details]
	(2003)	'Kylemore Abbey' Torres, Ann M. (2003) 'Kylemore Abbey' In: Marketing Research in Ireland: Theory and Practice 2nd Edition (Update 1). :128-135 Dublin: Gill and Macmillan. [Details]
	(2003)	'Kylemore Abbey: Branding an International Tourism Product' Torres, Ann M. (2003) 'Kylemore Abbey: Branding an International Tourism Product' In: International Marketing: A SME Perspective. :432-438 London: Pearson. [Details]
	(2002)	'Galway Bay Health Farm' O’Cinneide, Barra and Torres, Ann M. 2 (2002) 'Galway Bay Health Farm' In: Cases in Marketing Management and Strategy Volume II. :1111-131 Dublin: MII. [Details]
	(2002)	'Kylemore Abbey' Torres, Ann M. (2002) 'Kylemore Abbey' In: Cases in Marketing Management and Strategy Volume II. :161-183 Dublin: MII. [Details]
	(2001)	'Kylemore Abbey' Torres, Ann M. (2001) 'Kylemore Abbey' In: Principles & Practice of Marketing, 3rd Ed. Dublin: McGraw-Hill. [Details]
	(2001)	'Galway Bay Health Farm' Torres, Ann M. and O’Cinnéide, Barra. (2001) 'Galway Bay Health Farm' In: Principles & Practice of Marketing, 3rd. Dublin: McGraw-Hill. [Details]
	(2001)	'Case 8: Judy Greene Pottery' Torres, Ann M. (2001) 'Case 8: Judy Greene Pottery' In: Principles of Marketing, Third European Edition. :308-311 London: Pearson Education Limited: Financial Times/Prentice Hall. [Details]
	(2001)	'Galway Bay Health Farm, Spa and Relaxation Centre' Torres, Ann M. (2001) 'Galway Bay Health Farm, Spa and Relaxation Centre' In: Marketing Research in Ireland: Theory and Practice 2nd Edition. :385-392 Dubin: Gill and Macmillan. [Details]
	(2000)	'Judy Greene Pottery: Marketing Irish Handcrafted Pottery' Torres, Ann M. (2000) 'Judy Greene Pottery: Marketing Irish Handcrafted Pottery' In: Cases in Marketing Management and Strategy Volume II. :50-84 Dublin: MII. [Details]
	(1999)	'Foinse: The Challenge of Marketing an Irish Language Newspaper (Update 1)' Torres, Ann M. (1999) 'Foinse: The Challenge of Marketing an Irish Language Newspaper (Update 1)' In: Managing Marketing Management Concepts and Irish Cases, 2nd Ed. :185-218 Dublin: Gill and Macmillan. [Details]
	(1999)	'Foinse: The Challenge of Marketing an Irish Language Newspaper (Update 2)' Torres, Ann M. (1999) 'Foinse: The Challenge of Marketing an Irish Language Newspaper (Update 2)' In: Marketing Research in Ireland. :332-334 Dublin: Gill and Macmillan. [Details]
	(1999)	'The Sampling Process: Judy Greene Pottery' Torres, Ann M. (1999) 'The Sampling Process: Judy Greene Pottery' In: Marketing Research in Ireland. :332-334 Dublin: Gill and Macmillan. [Details]
	(1998)	'Foinse: The Challenge of Marketing an Irish Language Newspaper' Torres, Ann M. (1998) 'Foinse: The Challenge of Marketing an Irish Language Newspaper' In: Cases in Marketing Management and Strategy. :151-187 Dublin: MII. [Details]
	(1997)	'Winning Success in Aquaculture Marketing' Garvey, Shay and Torres, Ann M. (1997) 'Winning Success in Aquaculture Marketing' In: Marketing in Action, Learning from a Small Country: The Best of Irish Marketing Review. :1411-150 Dublin: Mercury Publications. [Details]
	(1995)	'Recyclights Inc.: Environmental Protection Through Mercury Reclamation' Torres, Ann M. (1995) 'Recyclights Inc.: Environmental Protection Through Mercury Reclamation' In: Case Studies in Marketing. :1-23 Dublin: Oak Tree Press. [Details]
	(1993)	'Bia Mara: Irish Seafood Producers Group' Torres, Ann M. (1993) 'Bia Mara: Irish Seafood Producers Group' In: Marketing Institute of Ireland: Case Study Series. Dublin: MII. [Details]

Conference Publications

	Year	Publication
	(2024)	*Irish Academy of Management Conference* Keenan, A. and Torres, A.M. (2024) Advertising and Societal Wellbeing: Exploring Social Issues in Advertising and Brand Activism Irish Academy of Management Conference [Details]
	(2024)	*Irish Academy of Management Conference* Keenan, A. and Torres, A.M. (2024) Advertising and Societal Wellbeing: Exploring Social Issues in Advertising and Brand Activism Irish Academy of Management Conference [Details]
	(2024)	*Irish Academy of Management Conference* Keenan, A. and Torres, A.M. (2024) Exploring TikTok eWOM: Perceived Ease of Use and Credibility Among Third-Level Students in the Digital Age Irish Academy of Management Conference [Details]
	(2023)	*Irish Academy Management Conference* Keenan, A. and Torres, A.M. (2023) TikTok eWOM: Perceived Ease of Use and Credibility Amongst Third-Level Students Irish Academy Management Conference [Details]
	(2023)	*Academy of Marketing Conference* Keenan, A. and Torres, A.M. (2023) Advertising and Third Level Students Social Media Usage Behaviour Academy of Marketing Conference [Details]
	(2022)	*23rd Irish Academy of Management Conference* Doherty, A. and Torres, A.M. (2022) Physical to Virtual Experiential Marketing: Irish HEIs¿ Transition During Covid 19 23rd Irish Academy of Management Conference [Details]
	(2022)	*British Academy of Management* Doherty, A. and Torres, A.M. (2022) Evaluating Experiential Marketing in Irish Higher Education Institutions British Academy of Management [Details]
	(2022)	*British Academy of Management* Doherty, A. and Torres, A.M. (2022) Evaluating Experiential Marketing in Irish Higher Education Institutions British Academy of Management [Details]
	(2023)	*International Marketing Trends Conference* Borisov, I. and Torres, A.M. (2023) The Building Blocks of Dynamic Marketing Capabilities International Marketing Trends Conference [Details]
	(2023)	*EMAC Annual Conference 2023* Borisov, I. and Torres, A.M. (2023) The Building Blocks of IMC Capability EMAC Annual Conference 2023 [Details]
	(2023)	*British Academy of Management Conference* Keelan. A. and Torres, A.M. (2023) Establishing Employee eWOM and Brand Advocacy: An Application of the UTAUT Model British Academy of Management Conference [Details]
	(2023)	*24th Irish Academy of Management Conference* Borisov, I. and Torres, A.M. (2023) How to Build and Strategically Integrate the Integrated Marketing Communications Capability in the Organization ¿ Insights from Irish Companies 24th Irish Academy of Management Conference [Details]
	(2023)	*Irish Academy of Management Conference* Kennedy, E. and Torres, A.M. (2023) Success Constructs in a New Context: Defining the Delone and McLean IS Success Model for New Media Marketing in Higher Education Student Recruitment Irish Academy of Management Conference [Details]
	(2021)	*6th World Research Summit for Hospitality and Tourism (Online)* Sánchez-Pérez, M., Martínez-Puertas, S., Illescas- Manzano, M.D., & Torres, A.M (2021) A matter of differentiation? The moderating role of hotel category on the effects of COVID-19 pandemic on hotel prices: A cross-country investigation 6th World Research Summit for Hospitality and Tourism (Online) [Details]
	(2021)	*6th World Research Summit for Hospitality and Tourism (Online)* Sánchez-Pérez, M., Martínez-Puertas, S., Illescas- Manzano, M.D., & Torres, A.M (2021) A matter of differentiation? The moderating role of hotel category on the effects of COVID-19 pandemic on hotel prices: A cross-country investigation 6th World Research Summit for Hospitality and Tourism (Online) [Details]
	(2021)	*British Academy of Management 2021 Conference* Keenan, A. and Torres, A. (2021) The correlation between eWOM initiatives and employee brand advocacy ** Best full-paper for the Marketing and Retail Track British Academy of Management 2021 Conference [Details]
	(2021)	*Irish Academy of Management 2021 Conference* Keenan, A. and Torres, A. (2021) eWOM Adoption and Usage: Extending UTAUT2 to Predict Employee Brand Advocacy Irish Academy of Management 2021 Conference [Details]
	(2021)	*Harnessing the Power of Word of Mouth, Academy of Marketing 2021 Conference* Keenan, A. and Torres, A. (2021) Inspired employees and the correlation between eWOM initiatives and employee brand advocacy Harnessing the Power of Word of Mouth, Academy of Marketing 2021 Conference [Details]
	(2019)	*52nd Academy of Marketing Conference* Keenan, A. and Torres, A.M. (2019) Inspired Employees Encourage eWOM 52nd Academy of Marketing Conference [Details]
	(2019)	*21st Irish Academy of Management Conference* Tüzel, Sevgi and Torres, A.M. (2019) Developing an Urban Wine Trail in Galway 21st Irish Academy of Management Conference [Details]
	(2019)	*21st Irish Academy of Management Conference* Druxes, R. and Torres, A.M. (2019) CFOs and the Finance Function in the Digital Age 21st Irish Academy of Management Conference [Details]
	(2019)	*21st Irish Academy of Management Conference* Doherty, A. and Torres, A.M. (2019) The Influence of Experiential Marketing in Student Decision Making: A Conceptual Framework 21st Irish Academy of Management Conference [Details]
	(2019)	*British Academy of Management* Druxes, R. and Torres, A.M. (2019) Disruptive Digitisation: CFOs and the Finance Function in the Digital Age British Academy of Management [Details]
	(2019)	*British Academy of Management* Druxes, R. and Torres, A.M. (2019) Disruptive Digitisation: CFOs and the Finance Function in the Digital Age British Academy of Management [Details]
	(2017)	*International Conferences on WWW/Internet* [34] Barry, C., Hogan, M. and Torres, A. (2017) Designing an Eye Tracking Experiment to Determine Cognitive Load International Conferences on WWW/Internet Vilamoura, Portugal. . October 18-20 2017, , 18-OCT-17 - 20-OCT-17 [Details]
	(2018)	*20th Irish Academy of Management Conference* Keegan, G.; Torres, A.M. (2018) Is Community Acceptance of Distributional Justice Influenced by Levels of Prior Knowledge? 20th Irish Academy of Management Conference [Details]
	(2018)	*20th Irish Academy of Management Conference* Keenan, A.; Torres, A.M. (2018) Encouraging Adoption and Usage of eWOM: The Factors Contributing to Employee Brand Advocacy 20th Irish Academy of Management Conference [Details]
	(2018)	*20th Irish Academy of Management Conference* Kieszkowska, M.; Torres, A.M. (2018) The Big How – Communication Among Vloggers and their Community: A Netnographic Study on Four YouTube Vloggers 20th Irish Academy of Management Conference [Details]
	(2018)	*20th Irish Academy of Management Conference* Pighi, E.;Torres, A.M. (2018) Millennials’ Consumer Buying Process for Cosmetics: A Cross-Cultural Comparative Study of Italy, United States, and China 20th Irish Academy of Management Conference [Details]
	(2018)	*Researching, Advancing and Inspiring Student Engagement (RAISE) Conference, Working Better Together: Collaborations in Student Engagement* Doherty, A.; Torres, A.M. (2018) The Role of Experiential Marketing in Engaging Prospective Students in Higher Education Marketing Researching, Advancing and Inspiring Student Engagement (RAISE) Conference, Working Better Together: Collaborations in Student Engagement [Details]
	(2018)	*51st Academy of Marketing Conference* Torres, A.M.; Kenney, A.; Kieszkowska, M.; Wigboldus, (2018) Virality and Vlogs: A Netnographic Study on the Role of Vloggers in Viral Marketing Campaigns 51st Academy of Marketing Conference [Details]
	(2018)	*3rd International Conference on Marketing, Strategy and Policy* Keegan, G.; Torres, A.M. (2018) How and to what degree is recipient cognition influenced by prior knowledge when in receipt of a counter-attitudinal message 3rd International Conference on Marketing, Strategy and Policy [Details]
	(2018)	*COSINUS 5th Annual Conference* Torres, A.M.; Khoo, S.M. (2018) Responsible Internationalisation in Higher Education: A Case for Ethical Branding COSINUS 5th Annual Conference [Details]
	(2017)	*International Conference on WWW/Internet 2017* Barry, Chris, Hogan, Mairéad, Torres, Ann M. (2017) Designing an Eye Tracking Experiments to Determine Cognitive Load . In: Isaiah, Pedro; Weghorn, Hans eds. International Conference on WWW/Internet 2017 Algarve, Portugal, , 18-OCT-17 - 20-OCT-17 , pp.267-271 [Details]
	(2017)	*COMPLEXITY IN INFORMATION SYSTEMS DEVELOPMENT* Hogan, M,Torres, AM,Goluchowski, J,Pankowska, M,Linger, H,Barry, C,Lang, M,Schneider, C (2017) Must-Opt Imperatives and Other Stories Make Passengers of Low Cost Carriers' Feel Put-upon: User Perceptions of Compliance with EU Legislation COMPLEXITY IN INFORMATION SYSTEMS DEVELOPMENT , pp.151-166 [DOI] [Details]
	(2017)	*20th Irish Academy of Management Conference, Queens University of Belfast, 30 August-1 September 2017* Gayland Keenan, A. and Torres, A.M. (2017) Ireland’s Food and Drinks Sector: The Effect of Brexit on SME Adoption and Use of Social Media Marketing 20th Irish Academy of Management Conference, Queens University of Belfast, 30 August-1 September 2017 [Details]
	(2017)	*20th Irish Academy of Management Conference, Queens University of Belfast, 30 August-1 September 2017* Melbinger, P. and Torres, A.M. (2017) Does Culture Influence the Way Managers Address Negative e-WOM? A Cross-Cultural Comparative Study of Anglo and Germanic Managers on TripAdvisor 20th Irish Academy of Management Conference, Queens University of Belfast, 30 August-1 September 2017 [Details]
	(2017)	*20th Irish Academy of Management Conference, Queens University of Belfast, 30 August-1 September 2017* Torres, A.M. and Kennedy, E. (2017) Online Communities & Their Impact on Irish Tourism 20th Irish Academy of Management Conference, Queens University of Belfast, 30 August-1 September 2017 [Details]
	(2017)	*20th Irish Academy of Management Conference* Gayland Keenan, A. and Torres, A.M. (2017) Ireland’s Food and Drinks Sector: The Effect of Brexit on SME Adoption and Use of Social Media Marketing 20th Irish Academy of Management Conference [Details]
	(2017)	*50th Academy of Marketing Conference, Hull University Business School, Hull, England, 3-6 of July 2017* Gayland Keenan, A. Keenan and Torres, A.M. (2017) Ireland's Food and Drinks Industry: Adoption and Usage of Social Media Marketing 50th Academy of Marketing Conference, Hull University Business School, Hull, England, 3-6 of July 2017 [Details]
	(2017)	*13th Annual Tourism and Hospitality Research in Ireland Conference (THRIC* Torres, A.M. and Kennedy, E. (2017) The Wild Atlantic Way: 2,500 km, One Destination 13th Annual Tourism and Hospitality Research in Ireland Conference (THRIC [Details]
	(2016)	*International Association for Development of the Information Society (IADIS) 9th Annual International Conference, WWW/Internet 2016, Vilamoura, Algarve, Portugal, 9-11 April 2016* Barry, C., Hogan M. and Torres, A.M. (2016) Must-opt Imperatives and Other Stories Make Passengers of Low Cost Carriers’ Feel Put-upon International Association for Development of the Information Society (IADIS) 9th Annual International Conference, WWW/Internet 2016, Vilamoura, Algarve, Portugal, 9-11 April 2016 [Details]
	(2016)	*The Sociological Association of Ireland (SAI) 43rd Annual Conference, University of Limerick, 12-14 May 2016* Torres, A.M. and Khoo, S.M. (2016) Panel Symposium Title: Troubling Internationalisation in Higher Education: Thinking Higher Education Otherwise: University Branding: The Value of Brand Equity and Ethical Branding for Universities The Sociological Association of Ireland (SAI) 43rd Annual Conference, University of Limerick, 12-14 May 2016 [Details]
	(2016)	*49th Academy of Marketing Conference, Northumbria University, Newcastle, England, 4-7 of July 2016* Keenan, A. and Torres, A.M. (2016) Social Media Marketing Adoption and Usage within the Irish Dairy Sector 49th Academy of Marketing Conference, Northumbria University, Newcastle, England, 4-7 of July 2016 [Details]
	(2016)	*49th Academy of Marketing Conference, Northumbria University, Newcastle, England, 4-7 of July 2016* Kennedy, E., and Torres, A.M. (2016) Tourism 2.0: An Old Guesthouse Renewed 49th Academy of Marketing Conference, Northumbria University, Newcastle, England, 4-7 of July 2016 [Details]
	(2016)	*49th Academy of Marketing Conference, Northumbria University, Newcastle, England, 4-7 of July 2016* Kenney, A., Torres, A.M., Domegan, C. (2016) Organ Donation Social Marketing Interventions: An Examination of NUIG Students’ Attitudinal and Behavioural Responses 49th Academy of Marketing Conference, Northumbria University, Newcastle, England, 4-7 of July 2016 [Details]
	(2016)	*International Conference on Information Systems Development (ISD2016)* Barry C., Hogan, M and Torres, A.M. (2016) How Passengers of Low Cost Carriers Feel the Pressure: Pricing Tactics and Other Stories International Conference on Information Systems Development (ISD2016) Katowice, Poland, [ARAN Link] [Details]
	(2015)	*18th Irish Academy of Management Conference, National University of Ireland Galway, 3-4 September 2015* Keenan, A. and Torres, A.M. (2015) Ireland’s Dairy Sector: SME Adoption and Use of Social Media Marketing 18th Irish Academy of Management Conference, National University of Ireland Galway, 3-4 September 2015 [Details]
	(2015)	*18th Irish Academy of Management Conference, National University of Ireland Galway, 3-4 September 2015* Burke, R. and Torres, A.M. (2015) Social Media, Branding and Endorsement: Sports Brands, Teams and Athletes Use of Twitter 18th Irish Academy of Management Conference, National University of Ireland Galway, 3-4 September 2015 [Details]
	(2015)	*48th Academy of Marketing Conference, University of Limerick, 7-9 of July 2015* McLaughlin, A. and Torres, A.M. (2015) Social Media: An Advantageous Tool to Use for Internal Marketing/Branding in an Irish University 48th Academy of Marketing Conference, University of Limerick, 7-9 of July 2015 [Details]
	(2015)	*48th Academy of Marketing Conference, University of Limerick, 7-9 of July 2015* Cassidy, N. Torres, A.M. (2015) A Study of Students’ Perceptions of Service Quality of an Academic Administrative Office at an Irish University 48th Academy of Marketing Conference, University of Limerick, 7-9 of July 2015 [Details]
	(2015)	*48th Academy of Marketing Conference, University of Limerick, 7-9 of July 2015* Torres, A.M., Barry, C. and Hogan M. (2015) How Do Firms Present Choice to Consumers? Some Unusual Decision Constructs Along the B2C Transaction Process 48th Academy of Marketing Conference, University of Limerick, 7-9 of July 2015 [Details]
	(2015)	*International Association for Development of the Information Society (IADIS) 8th Annual International Conference, WWW/Internet 2015, National University of Ireland Maynooth, 24-26 of October 2015* Hogan M., Barry, C. and Torres, A.M. (2015) An Eye Tracking Study of Optional Decision Constructs in B2C Transactional Processes International Association for Development of the Information Society (IADIS) 8th Annual International Conference, WWW/Internet 2015, National University of Ireland Maynooth, 24-26 of October 2015 [Details]
	(2015)	*18th Irish Academy of Management Conference, National University of Ireland Galway, 3-4 September 2015* Quinn, D. and Torres, A.M. (2015) Marketing Challenges for Non-profit SMEs 18th Irish Academy of Management Conference, National University of Ireland Galway, 3-4 September 2015 [Details]
	(2015)	*Information Systems Development: Transforming Healthcare through Information Systems (ISD2015 Proceedings* Barry, C., Hogan, M., and Torres, A.M. (2015) Framing or Gaming? Constructing a Study to Explore the Impact of Option Presentation on Consumers Information Systems Development: Transforming Healthcare through Information Systems (ISD2015 Proceedings [Details]
	(2015)	*18th Irish Academy of Management Conference, National University of Ireland Galway, 3-4 September 2015* Torres, A.M., and Khoo, S.M. (2015) Panel Symposium Title: Working to Incorporate Sustainable Business and Responsible Development themes into the Classroom: The Challenges and Opportunities within Business Schools in Ireland 18th Irish Academy of Management Conference, National University of Ireland Galway, 3-4 September 2015 [Details]
	(2015)	*The Academy of Marketing Conference (AM2015), At University of Limerick* Torres, Ann M., Hogan, Mairéad, Barry, Chris (2015) How Do Firms Present Choice to Consumers? Some Unusual Decision Constructs Along the B2C Transaction Process The Academy of Marketing Conference (AM2015), At University of Limerick [Details]
	(2015)	*48th Academy of Marketing Conference* Torres, A.M. and Barry, C. and Hogan, M. (2015) How do firms present choice to consumers? Some unusual decision constructs along the B2C transaction process 48th Academy of Marketing Conference University Limerick, [ARAN Link] [Details]
	(2015)	*18th Irish Academy of Management Annual Conference* Hogan, M., Barry, C. and Torres, A. (2015) An Eye Tracking Study on Optionality - Some Lessons Learned 18th Irish Academy of Management Annual Conference Galway, Ireland, [Details]
	(2015)	*24th International Conference on Information Systems Development* Barry, C., Hogan, M. and Torres, A. (2015) Framing or Gaming? Constructing a Study to Explore the Impact of Option Presentation on Consumers 24th International Conference on Information Systems Development Harbin, China, [ARAN Link] [Details]
	(2015)	*14th International WWW/Internet Conference* Hogan, M., Barry, C. and Torres, A. (2015) An Eye Tracking Pilot Study of Optional Decision Constructs in B2C Transactional Processes 14th International WWW/Internet Conference Maynooth, Ireland, [ARAN Link] [Details]
	(2015)	*18th Irish Academy of Management Conference, National University of Ireland Galway, 3-4 September 2015* Mullin, G. and Torres, A.M. (2015) Social Media: Enhancing Patient Care for Young Adults with Type 1 Diabetes 18th Irish Academy of Management Conference, National University of Ireland Galway, 3-4 September 2015 [Details]
	(2014)	*17th Irish Academy of Management Conference, University of Limerick, 3-5 September 2014* Torres, A.M. and Clionsky, A. (2014) Social Media, Netnography and the International Wedding Industry 17th Irish Academy of Management Conference, University of Limerick, 3-5 September 2014 [Details]
	(2014)	*47th Academy of Marketing Conference, Bournemouth, UK, 7-10 of July 2014* Torres, A.M. and Clionsky, A. (2014) Here Comes the Brand: The Influence of Social Media on the International Wedding Market 47th Academy of Marketing Conference, Bournemouth, UK, 7-10 of July 2014 [Details]
	(2014)	*17th Irish Academy of Management Conference, University of Limerick, 3-5 September 2014* McLaughlin, A. and Torres, A.M. (2014) Exploring Whether Engaging in Social Media by Internal Audiences Influences Internal Marketing Communications in a University 17th Irish Academy of Management Conference, University of Limerick, 3-5 September 2014 [Details]
	(2014)	*Celebrity Endorsement: Celebrity Influence Through the Medium of Twitter* Kingston, S. and Torres, A.M. (2014) 17th Irish Academy of Management Conference, University of Limerick, 3-5 September 2014 Celebrity Endorsement: Celebrity Influence Through the Medium of Twitter [Details]
	(2014)	*US Constructed Environment Conference, University of Philadelphia, October 2014* Keegan, G. and Torres, A.M. (2014) Host Community Benefit Schemes in Siting Transmission Lines US Constructed Environment Conference, University of Philadelphia, October 2014 [Details]
	(2014)	*London College of Mediators Conference, London Southbank University, June 2014* Keegan, G. and Torres, A.M. (2014) Mediation and Public Infrastructure Projects London College of Mediators Conference, London Southbank University, June 2014 [Details]
	(2014)	*International Mediation of Restorative Practices Conference, National University of Ireland Maynooth, September 2014* Keegan, G. and Torres, A.M. (2014) Environmental Mediation in Multi-party Public Policy Disputes International Mediation of Restorative Practices Conference, National University of Ireland Maynooth, September 2014 [Details]
	(2014)	*17th Irish Academy of Management Conference, University of Limerick, 3-5 September 2014* Dunne, S. and Torres, A.M. (2014) Viral Marketing: Its Influence on a Promotional Campaign 17th Irish Academy of Management Conference, University of Limerick, 3-5 September 2014 [Details]
	(2014)	*17th Irish Academy of Management Conference, University of Limerick, 3-5 September 2014* Cassidy, N. and Torres, A.M. (2014) Assessing Service Quality at an Irish University: Measuring the Students’ Perceptions of an Academic Administration Office 17th Irish Academy of Management Conference, University of Limerick, 3-5 September 2014 [Details]
	(2014)	*17th Irish Academy of Management Conference, University of Limerick, 3-5 September 2014* Brennan, A. and Torres, A.M. (2014) Entering Emerging Markets: Evaluating International Advertising Approaches 17th Irish Academy of Management Conference, University of Limerick, 3-5 September 2014 [Details]
	(2014)	*23rd International Conference on Information Systems Development. Varaždin, Croatia. September 2-4, 2014* Barry, C., Hogan, M. and Torres, A.M. (2014) Confirming a Taxonomy of Decision Constructs in Business-to-Consumer Commercial Transactions 23rd International Conference on Information Systems Development. Varaždin, Croatia. September 2-4, 2014 [Details]
	(2014)	*27th Bled eConference 4th Living Bits and Things Conference* Torres, A., Barry, C. and Hogan, M. (2014) The Identification of Decision Constructs in Online Transactional Processes 27th Bled eConference 4th Living Bits and Things Conference [ARAN Link] [Details]
	(2014)	*, 27th BLED eConference, 29 June-3 July, 2014* Torres, A.M., Barry, C., and Hogan, M. (2014) The Identification of Decision Constructs used in Online Transactional Processes , 27th BLED eConference, 29 June-3 July, 2014 [Details]
	(2014)	*Conference on Internationalisation: Myths, Realities, Challenges & Opportunities* Khoo, S., Torres, A. (2014) From Transactional to Transformative Internationalisation of Higher Education: progressing from exposure to learning Conference on Internationalisation: Myths, Realities, Challenges & Opportunities DIT, Dublin, , 29-SEP-14 - 30-SEP-14 [Details]
	(2014)	*23rd International Conference on Information Systems Development* Barry, C., Hogan, M. and Torres, A. (2014) Confirming a Taxonomy of Decision Constructs in Business-to-Consumer Commercial Transactions 23rd International Conference on Information Systems Development [ARAN Link] [Details]
	(2013)	*The 22nd International Conference on Information Systems Development (ISD) 2013* Hogan, Mairéad, Barry, Chris and Torres, Ann M. (2013) Identifying Essential and Optional Decision Constructs in Online Transactional Processes The 22nd International Conference on Information Systems Development (ISD) 2013 [Details]
	(2013)	*Irish Academy of Marketing Conference (IAM) 2013* Barry, Chris, Torres, Ann M. and Hogan, Mairéad (2013) Identifying and Categorizing Decision Constructs Used in Business-to-Consumer Commercial Transactions: An Exploratory Study Irish Academy of Marketing Conference (IAM) 2013 [Details]
	(2013)	*Academy of Marketing Conference (AM) 2013* Doyle, Catherine and Torres, Ann M. (2013) Potter-heads, Twi-hards and Tributes: Building Effective Brand Communities Online Academy of Marketing Conference (AM) 2013 [Details]
	(2013)	*Academy of Marketing Conference (AM) 2013* Mullin, Gary and Torres, Ann M. (2013) The Impact of Viral Techniques on Marketing Communications in Ireland Academy of Marketing Conference (AM) 2013 [Details]
	(2013)	*CATS 2013 16th Annual Conference* Higgins, Lindsey; Pope, Megan; McGarry-Wolf, Marianne; Torres, Ann M. and Wolf, Mitch (2013) International Collaboration, Grad Student and GE Class Experiences with Social News and Discussion Forum CATS 2013 16th Annual Conference [Details]
	(2013)	*16th Annual California State University (CSU) Teaching and Learning Symposium* McGarry-Wolf, Marianne; Torres, Ann M.; Wolf, Mitch and Higgins, Lindsey (2013) Using Technology, News and Discussions to Engage Students and Enhance Learning 16th Annual California State University (CSU) Teaching and Learning Symposium [Details]
	(2013)	*16th Irish Academy of Management Annual Conference* Hogan, M., Barry, C. and Torres, A. (2013) Identifying And Categorizing Decision Constructs Used In Business-To-Consumer Commercial Transactions – An Exploratory Study 16th Irish Academy of Management Annual Conference Waterford, Ireland, , 02-SEP-13 - 04-SEP-13 [ARAN Link] [Details]
	(2013)	*22nd International Conference on Information Systems Development* Barry, C. Hogan, M. and Torres, A. (2013) Identifying Essential and Optional Decision Constructs in On-line Transactional Processes 22nd International Conference on Information Systems Development Seville, Spain, , 02-SEP-13 - 04-SEP-13 [ARAN Link] [Details]
	(2013)	*18th Irish Academy of Management Conference, National University of Ireland Galway, 3-4 September 2013* Hogan, M., Barry, C. and Torres, A.M. (2013) Identifying and Categorizing Decision Constructs Used in Business-to-Consumer Commercial Transactions - An Exploratory Study 18th Irish Academy of Management Conference, National University of Ireland Galway, 3-4 September 2013 [Details]
	(2012)	*Agricultural and Applied Economics Association 2012 Annual Meeting* McGarry-Wolf, Marianne; Wolf, Mitch; Frawley, Tom; Torres, Ann M. and Wolf, Shane (2012) Using Social Media to Enhance Learning through Collaboration in Higher Education: A Case Study Agricultural and Applied Economics Association 2012 Annual Meeting [Details]
	(2012)	*Academy of Marketing Conference (AM) 2012* Le Coz, Mael and Torres, Ann M. (2012) Deezer: Evolution of the Music Industry's Value Chain Academy of Marketing Conference (AM) 2012 [Details]
	(2012)	*American Association of Wine Economists 2012 AAWE Conference* McGarry-Wolf, Marianne, Dudley, David, Rood, Megan, Geraghty, Sarah and Torres, Ann M. (2012) A Comparison of Wine Purchasing Behaviors in Ireland and California When the Celtic Tiger Roared American Association of Wine Economists 2012 AAWE Conference [Details]
	(2011)	*The 20th International Conference on Information Systems Development (ISD) 2011* Barry, Christopher; Hogan, Mairéad and Torres, Ann M. (2011) Perceptions of Low Cost Carriers’ Compliance with EU Legislation on Optional Extras The 20th International Conference on Information Systems Development (ISD) 2011 [Details]
	(2011)	*Academy of Marketing Conference (AM) 2011* Torres, Ann M. (2011) Harley-Davidson: Rides into the Abyss? Academy of Marketing Conference (AM) 2011 [Details]
	(2011)	*ISD 2011: 20th International Conference on Information Systems Development* Barry, C., Hogan, M. and Torres, A. (2011) Perceptions of Low Cost Carriers’ Compliance with EU Legislation on Optional Extras ISD 2011: 20th International Conference on Information Systems Development [ARAN Link] [Details]
	(2010)	*13th Irish Academy of Management Conference* Barry, C., Hogan, M. and Torres, A. (2010) A Study of Opacity in Web Design Practices 13th Irish Academy of Management Conference Cork, Ireland, [ARAN Link] [Details]
	(2010)	*The 13th Irish Academy of Management (IAM) 2010* Barry, Christopher; Hogan, Mairéad and Torres, Ann M. (2010) A Study of Opacity in Web Design Practices The 13th Irish Academy of Management (IAM) 2010 [Details]
	(2009)	*'Calling Passengers' - An Ethical Problem in the Design of Self-Service Web Sites Amongst Low-Cost Airlines in Ireland* Torres, A,Barry, C,Conboy, K,Lang, M,Wojtkowski, G,Wojtkowski, W (2009) INFORMATION SYSTEMS DEVELOPMENT: CHALLENGES IN PRACTICE, THEORY AND EDUCATION, VOLS 1AND 2 'Calling Passengers' - An Ethical Problem in the Design of Self-Service Web Sites Amongst Low-Cost Airlines in Ireland , pp.637-650 [DOI] [Details]
	(2008)	*Academy of Marketing Conference (AM) 2008* Torres, Ann M. (2008) Cloon Keen Atelier: An SME’s Scent for a Premium Position Academy of Marketing Conference (AM) 2008 [Details]
	(2008)	*ECIS 2008: The Sixteenth European Conference on Information Systems* Barry, C., Torres, A. (2008) Questioning the Ethics of Using Opaque Web Practices Among Low-cost Airline Carriers ECIS 2008: The Sixteenth European Conference on Information Systems Galway, Ireland, , 09-JUN-08 - 11-JUN-08 [Details]
	(2008)	*The 16th European Conference on Information Systems (ECIS* Barry, Christopher and Torres, Ann M. (2008) Questioning the Use of Opaque Web Practices Among Low-Cost Airline Carriers The 16th European Conference on Information Systems (ECIS [Details]
	(2007)	*The 16th International Conference on Information Systems Development (ISD) 2007* Barry, Christopher and Torres, Ann M. (2007) ‘Calling Passengers’ - An Ethical Problem in the Design of Self-Service Websites Amongst Low-Cost Airlines in Ireland The 16th International Conference on Information Systems Development (ISD) 2007 [Details]
	(2007)	*The 10th Irish Academy of Management (IAM) 2007* Barry, Christopher and Torres, Ann M. (2007) A Review of Ethics in the Design of Self-Service Websites Amongst Low-Cost Carriers in Ireland The 10th Irish Academy of Management (IAM) 2007 [Details]
	(2007)	*The 10th Irish Academy of Management Annual Conference* Barry, C., Torres, A. (2007) A Review of Ethics in the Design of Self-Service Websites amongst Low-cost carriers in Ireland . In: Hewitt-Dundas, N eds. The 10th Irish Academy of Management Annual Conference Belfast, Nortern Ireland, , 03-SEP-07 - 05-SEP-07 [Details]
	(2007)	*ISD 2007: INFORMATION SYSTEMS DEVELOPMENT: CHALLENGES IN PRACTICE* Barry, C., Torres, A. (2007) 'Calling Passengers' - An Ethical Problem in the Design of Self-Service Web Sites Amongst Low-Cost Airlines in Ireland ISD 2007: INFORMATION SYSTEMS DEVELOPMENT: CHALLENGES IN PRACTICE , pp.637-650 [ARAN Link] [Details]
	(2007)	*16th International Conference on Information Systems Development* Barry, C. and Torres, A. (2007) 'Calling Passengers’ - An Ethical Problem in the Design of Self-Service Websites Amongst Low-Cost Airlines in Ireland 16th International Conference on Information Systems Development Galway, Ireland, [Details]
	(2006)	*The 9th Irish Academy of Management (IAM) 2006* Ni Fhatharta, Helen and Torres, Ann M. (2006) Sport Sponsorship and the Gaelic Games: An Analysis of the Presence of Sports Hobbyism in Gaelic Football Shirt Sponsors The 9th Irish Academy of Management (IAM) 2006 [Details]
	(2006)	*The 9th Irish Academy of Management (IAM) 2006* Walsh, Niamh and Torres, Ann M. (2006) A Study of the Influence of Television Food Advertisements on the Nutritional Choices of Children The 9th Irish Academy of Management (IAM) 2006 [Details]
	(2006)	*The 9th Irish Academy of Management (IAM) 2006* Geraghty, Sarah and Torres, Ann M. (2006) Segmentation: An Irish Wine Market Analysis The 9th Irish Academy of Management (IAM) 2006 [Details]
	(2006)	*The 9th Irish Academy of Management (IAM) 2006* O’Shaugnessey, Rachel and Torres, Ann M. (2006) Changing Advertising’s Communication: The effect of the Social Use of Advertising by Generation Y The 9th Irish Academy of Management (IAM) 2006 [Details]
	(2005)	*RENT XIX: Research in Entrepreneurship and Small Business 2005* Whyte, Martin and Torres, Ann M. (2005) The Dynamics of Entrepreneurial Market-Based Organisational Learning Processes within an ICT Network: ITAG, Ireland RENT XIX: Research in Entrepreneurship and Small Business 2005 [Details]
	(2005)	*The 8th Irish Academy of Management (IAM) 2005* Grant, Richard and Torres, Ann M. (2005) Measuring the Impact of a Website, as a Marketing Communications Channel on Brand Equity The 8th Irish Academy of Management (IAM) 2005 [Details]
	(2005)	*The 8th Irish Academy of Management (IAM) 2005* De Barra, Kevin and Torres, Ann M. (2005) Societal Marketing: How can Marketing Principles be Applied to Promote the Irish Language to Modern Irish Society? The 8th Irish Academy of Management (IAM) 2005 [Details]
	(2005)	*The 8th Irish Academy of Management (IAM) 2005* Whyte, Martin and Torres, Ann M. (2005) David and Goliath: An Investigation into Contemporary Network Marketing Practice among Diversely Sized ICT Network Participants The 8th Irish Academy of Management (IAM) 2005 [Details]
	(2005)	*The 8th Irish Academy of Management (IAM) 2005* O’Cinneide, Barra and Torres, Ann M. (2005) Development of Marketing Case Studies and their Application to Business/Management Programmes The 8th Irish Academy of Management (IAM) 2005 [Details]
	(2004)	*The 7th Irish Academy of Management (IAM) 2004* Manhert, Kai and Torres, Ann M. (2004) The Brand Inside: The Factors of Failure and Success in Internal Branding The 7th Irish Academy of Management (IAM) 2004 [Details]
	(2004)	*European Academy of Management (EURAM)* McCarthy, Breda and Torres, Ann M. (2004) The Role of Networks in Promoting Professional Legitimacy in the Performing Arts Sector in Ireland European Academy of Management (EURAM) [Details]
	(2004)	*The 7th Irish Academy of Management (IAM) 2004* McCarthy, Breda and Torres, Ann M. (2004) The Role of Networks in Promoting Professional Legitimacy in the Performing Arts Sector in Ireland The 7th Irish Academy of Management (IAM) 2004 [Details]
	(2004)	*The 7th Irish Academy of Management (IAM) 2004* Crean, Sinead and Torres, Ann M. (2004) Collaborating with Competitors: Assessing the Impact of Horizontal Inter-Firm Collaboration on SME Performance The 7th Irish Academy of Management (IAM) 2004 [Details]
	(2004)	*The 7th Irish Academy of Management (IAM) 2004* Flannery, Michael and Torres, Ann M. (2004) JIT and MRP in Services: An Investigation into the Applicability of Just-In-Time and Material Requirements Planning in Service Industries The 7th Irish Academy of Management (IAM) 2004 [Details]
	(2003)	*The XIth European Congress and Organisational Psychology: Identity and Diversity in Organisations* Torres, Ann M. and Murray, John A. (2003) Networks and Organisational Learning The XIth European Congress and Organisational Psychology: Identity and Diversity in Organisations [Details]
	(2003)	*The Academy of Marketing (AM) 2003* Torres, Ann M. and Murray, John A. (2003) Networks and Organisational Learning among Irish Software Firms The Academy of Marketing (AM) 2003 [Details]
	(2003)	*The 6th Irish Academy of Management (IAM) 2003* Torres, Ann M. Whyte, Martin and Murray, John A. (2003) Networks and Organisational Relationships: An Exploration of ITAG using the Heracleous & Murray Taxonomy of Networks The 6th Irish Academy of Management (IAM) 2003 [Details]
	(2003)	*Academy of Marketing (AM) 2003* Whyte, Martin and Torres, Ann M. (2003) Relationships and Network Creation Academy of Marketing (AM) 2003 [Details]
	(2002)	*European Academy of Management (EURAM) 2002* Torres, Ann M. and Murray, John A. (2002) The Role of Networks in Venture Creation European Academy of Management (EURAM) 2002 [Details]
	(2002)	*The 5th Irish Academy of Management (IAM) 200* Torres, Ann M. and Murray, John A. (2002) The Role of Networks in Venture Creation among Irish Software Firms The 5th Irish Academy of Management (IAM) 200 [Details]
	(2001)	*Academy of Marketing Conference (AM) 2001* Torres, Ann M. and Murray, John A. (2001) Diversity and Marketing Practice: Implications for the Nature of Organisational Evolution Academy of Marketing Conference (AM) 2001 [Details]
	(2001)	*Irish Academy of Management (IAM) 2001* Torres, Ann M. and Murray, John A (2001) Diversity and Marketing Practice: Implications for the Nature of Organisational Evolution and the Marketing Concept Irish Academy of Management (IAM) 2001 [Details]
	(2001)	*Doctoral Colloquium 2001* Torres, Ann M. and John Murray (2001) Diversity and Marketing Practice: Implications for Strategic Configurations Doctoral Colloquium 2001 [Details]
	(2001)	*Korean Academy of Marketing Science (KAMS) Conference Colloquium 2001* Murray, John A. and Torres, Ann M. (2001) Diversity, Evolution and Marketing Practice Korean Academy of Marketing Science (KAMS) Conference Colloquium 2001 [Details]
	(2000)	*Irish Academy of Management Conference (IAM) 2000* Torres, Ann M. and Murray, John A. (2000) Industries, Organisational Typologies and Marketing Practice Irish Academy of Management Conference (IAM) 2000 [Details]

Published Reports

	Year	Publication
	(2003)	Networks: A Best Practice Guide. May, Suzanne and Torres, Ann M. (2003) Networks: A Best Practice Guide. Crafts Council of Ireland, Dublin. [Details]
	(2003)	For the Love of Craft. Morley, Hilary, Brew, Bridgette, Quinn, Joanna, Torres, Ann M., and Whelan Nicola (2003) For the Love of Craft. Crafts Council of Ireland, Dublin. [Details]
	(2002)	The Craft Market Report: An Investigation into On-line Purchasing of Irish Craft Products. Torres, Ann M. and 3-Sixty Marketing. (2002) The Craft Market Report: An Investigation into On-line Purchasing of Irish Craft Products. Crafts Council of Ireland, Dublin. [Details]
	(2002)	Graduateship in Marketing Stage 4, Business-to-Business Marketing Revision Study Guide. Torres, Ann M. (2002) Graduateship in Marketing Stage 4, Business-to-Business Marketing Revision Study Guide. Crafts Council of Ireland, Dublin. [Details]
	(2001)	The Craft Market Report: Perceptions, Attitudes, and Opportunities: Critical Issues for Craft Enterprises in 2001. Torres, Ann M. and 3-Sixty Marketing. (2001) The Craft Market Report: Perceptions, Attitudes, and Opportunities: Critical Issues for Craft Enterprises in 2001. Crafts Council of Ireland, Dublin. [Details]

Other Journals

	Year	Publication
	(2017)	'Host Community Benefit Schemes in Siting Transmission Lines' Keegan, G. and Torres, A.M. (2017) 'Host Community Benefit Schemes in Siting Transmission Lines' International Journal of the Constructed Environment, . [Details]
	(2016)	'KEEPING AN EYE ON HOW USERS PERCEIVE OPTIONALITY IN PURCHASING DECISIONS: A PILOT STUDY' Hogan, Mairéad, Barry, Chris, Torres, Ann M. (2016) 'KEEPING AN EYE ON HOW USERS PERCEIVE OPTIONALITY IN PURCHASING DECISIONS: A PILOT STUDY' IADIS INTERNATIONAL JOURNAL ON WWW/INTERNET, 13 (2) :83-97. [Details]
	(2014)	'The Contribution of Distributional Justice to Siting Transmission Lines' Garry, K. and Torres, A.M (2014) 'The Contribution of Distributional Justice to Siting Transmission Lines' Journal of Mediation and Applied Conflict Analysis, 1 (2) . [Details]

ANET/COS

	Year	Publication
	(2023)	Teaching Note: Increasing Organic Sales via Social Media and Influencer Storytelling at Chick Boss. Owens, J. & Torres A.M. (2023) Teaching Note: Increasing Organic Sales via Social Media and Influencer Storytelling at Chick Boss. The Case Centre, Cranfield University, Wharley End, England. ANET/COS [Details]
	(2023)	Increasing Organic Sales via Social Media and Influencer Storytelling at Chick Boss. Owens, J. and Torres AM. (2023) Increasing Organic Sales via Social Media and Influencer Storytelling at Chick Boss. The Case Centre, Cranfield University, Wharley End, England ANET/COS [Details]

Article

	Year	Publication
	(2018)	The Wild Atlantic Way: leveraging positive brand associations. Torres, A.M.; Kennedy, E. (2018) The Wild Atlantic Way: leveraging positive brand associations. Eolas Magazine Article [Details]

Book Review

	Year	Publication
	(2005)	Book Review of Marketing: A Complete Guide by Malcolm McDonald & Martin Christopher in The Marketing Review, Volume 5, Issue No. 1. Torres, Ann M. (2005) Book Review of Marketing: A Complete Guide by Malcolm McDonald & Martin Christopher in The Marketing Review, Volume 5, Issue No. 1. Book Review [Details]

Case

	Year	Publication
	(2019)	Teaching Note for Pretty Little Liars from Books to Broadcast: Understanding the Social Media Marketing Strategies of Young Adult Books that have been Broadcasted as a Film or Television Series. Kelly, Samantha and Torres, Ann M. (2019) Teaching Note for Pretty Little Liars from Books to Broadcast: Understanding the Social Media Marketing Strategies of Young Adult Books that have been Broadcasted as a Film or Television Series. The Case Centre, Cranfield University, Wharley End, England. Case [Details]
	(2019)	Pretty Little Liars from Books to Broadcast: Understanding the Social Media Marketing Strategies of Young Adult Books that have been Broadcasted as a Film or Television Series. Kelly, Samantha and Torres, Ann M. (2019) Pretty Little Liars from Books to Broadcast: Understanding the Social Media Marketing Strategies of Young Adult Books that have been Broadcasted as a Film or Television Series. The Case Centre, Cranfield University, Wharley End, England Case [Details]
	(2018)	Pretty Little Liars from Books to Broadcast: Understanding the Social Media Marketing Strategies of Young Adult Books that have been Broadcasted as a Film or Television Series. Kelly, Samantha; Torres, Ann M. (2018) Pretty Little Liars from Books to Broadcast: Understanding the Social Media Marketing Strategies of Young Adult Books that have been Broadcasted as a Film or Television Series. The Case Centre Case [Details]
	(2017)	Social Media’s Effect on International Market Expansion: American Eagle Outfitters and Instagr. Mannix, Emily and Torres, Ann M (2017) Social Media’s Effect on International Market Expansion: American Eagle Outfitters and Instagr. The Case Centre Case [Details]
	(2015)	Modern Magazines: The Changing Digital Consumer and The Effect on Magazine Publishing and Advertising. Keenan, Shiobhán and Torres, Ann M. (2015) Modern Magazines: The Changing Digital Consumer and The Effect on Magazine Publishing and Advertising. The Marketing Institute of Ireland Case [Details]
	(2014)	Abercrombie & Fitch: Tokyo Expansion. Torres, Ann M. and Rosemarie Fuller (2014) Abercrombie & Fitch: Tokyo Expansion. The Marketing Institute of Ireland Case [Details]
	(2016)	An Old Guesthouse Renewed: A Case Study of Milltown House, Dingle. Kennedy, E. and Torres, A. M. (2016) An Old Guesthouse Renewed: A Case Study of Milltown House, Dingle. Wharley End, England: The Case Centre Case [Details]
	(2013)	Teaching Note for Solving Homelessness in Dublinia: An Enterprise in Strategic Collaboration. Simulation for Sixth Annual Program for the Advancement of Research on Conflict and Collaboration (E-PARCC). Rhodes, Marylee, Torres, Ann M. and Donnelly-Cox, Gemma (2013) Teaching Note for Solving Homelessness in Dublinia: An Enterprise in Strategic Collaboration. Simulation for Sixth Annual Program for the Advancement of Research on Conflict and Collaboration (E-PARCC). Case [Details]
	(2013)	Deezer: Changing the Music Industry Value Chain. The Case Centre. LeCoz, Maël and Torres, Ann M (2013) Deezer: Changing the Music Industry Value Chain. The Case Centre. Case [Details]
	(2013)	Teaching Note for Deezer: Changing the Music Industry Value Chain. European Case Clearing House. LeCoz, Maël and Torres, Ann M. (2013) Teaching Note for Deezer: Changing the Music Industry Value Chain. European Case Clearing House. Case [Details]
	(2013)	The Boston Bruins Professional Sports Teams Going Social. European Case Clearing House. Quinn, Nicholas and Torres, Ann M. (2013) The Boston Bruins Professional Sports Teams Going Social. European Case Clearing House. Case [Details]
	(2013)	Teaching Note for The Boston Bruins Professional Sports Teams Going Social. European Case Clearing House. Quinn, Nicholas and Torres, Ann M. (2013) Teaching Note for The Boston Bruins Professional Sports Teams Going Social. European Case Clearing House. Case [Details]
	(2013)	Solving Homelessness in Dublinia: An Enterprise in Strategic Collaboration. Simulation for Sixth Annual Program for the Advancement of Research on Conflict and Collaboration (E-PARCC) Competition. Rhodes, Marylee, Torres, Ann M. and Donnelly-Cox, Gemma (2013) Solving Homelessness in Dublinia: An Enterprise in Strategic Collaboration. Simulation for Sixth Annual Program for the Advancement of Research on Conflict and Collaboration (E-PARCC) Competition. Case [Details]
	(2013)	Teaching Note for A Place to Call Home: Addressing Dublin’s Homelessness. Teaching Case for Sixth Annual Program for the Advancement of Research on Conflict and Collaboration (E-PARCC) Competition. Rhodes, Marylee, Torres, Ann M. and Donnelly-Cox, Gemma (2013) Teaching Note for A Place to Call Home: Addressing Dublin’s Homelessness. Teaching Case for Sixth Annual Program for the Advancement of Research on Conflict and Collaboration (E-PARCC) Competition. Case [Details]
	(2013)	A Place to Call Home: Addressing Dublin’s Homelessness. Teaching Case for Sixth Annual Program for the Advancement of Research on Conflict and Collaboration (E-PARCC) Competition. Rhodes, Marylee, Torres, Ann M. and Donnelly-Cox, Gemma (2013) A Place to Call Home: Addressing Dublin’s Homelessness. Teaching Case for Sixth Annual Program for the Advancement of Research on Conflict and Collaboration (E-PARCC) Competition. Case [Details]
	(2013)	Potter-heads, Twi-hards and Tributes: Building Effective Brand Communities Online, The Case Centre. Doyle, Catherine and Torres, Ann M. (2013) Potter-heads, Twi-hards and Tributes: Building Effective Brand Communities Online, The Case Centre. Case [Details]
	(2013)	Teaching Note for Potter-heads, Twi-hards and Tributes: Building Effective Brand Communities Online, The Case Centre. Doyle, Catherine and Torres, Ann M. (2013) Teaching Note for Potter-heads, Twi-hards and Tributes: Building Effective Brand Communities Online, The Case Centre. Case [Details]
	(2008)	Success and Longevity: International Committee of the Red Cross. European Case Clearing House. Torres, Ann M. (2008) Success and Longevity: International Committee of the Red Cross. European Case Clearing House. Case [Details]
	(2008)	Teaching Note for Success and Longevity: International Committee of the Red Cross. European Case Clearing House, 2. Torres, Ann M. (2008) Teaching Note for Success and Longevity: International Committee of the Red Cross. European Case Clearing House, 2. Case [Details]
	(2007)	Teaching Note for Cloon Keen: A Passion for Scent. European Case Clearing House. Torres, Ann M. (2007) Teaching Note for Cloon Keen: A Passion for Scent. European Case Clearing House. Case [Details]
	(2007)	Cloon Keen: A Passion for Scent. European Case Clearing House. Torres, Ann M. (2007) Cloon Keen: A Passion for Scent. European Case Clearing House. Case [Details]
	(2004)	Kenny’s Bookshop and Art Gallery: Evolution of an Art Gallery, European Case Clearing House. Torres, Ann M. (2004) Kenny’s Bookshop and Art Gallery: Evolution of an Art Gallery, European Case Clearing House. Case [Details]
	(2004)	Teaching Note for Kenny’s Bookshop and Art Gallery: Evolution of an Art Gallery, European Case Clearing House. Torres, Ann M. (2004) Teaching Note for Kenny’s Bookshop and Art Gallery: Evolution of an Art Gallery, European Case Clearing House. Case [Details]
	(2002)	Teaching Note for Galway Bay Health Farm, European Case Clearing House. Torres, Ann M. (2002) Teaching Note for Galway Bay Health Farm, European Case Clearing House. Case [Details]
	(2002)	Kylemore Abbey, European Case Clearing House. Torres, Ann M. 2 (2002) Kylemore Abbey, European Case Clearing House. Case [Details]
	(2002)	Teaching Note for Kylemore Abbey, European Case Clearing House. Torres, Ann M. (2002) Teaching Note for Kylemore Abbey, European Case Clearing House. Case [Details]
	(2002)	Galway Bay Health Farm, European Case Clearing House. Torres, Ann M. (2002) Galway Bay Health Farm, European Case Clearing House. Case [Details]
	(1999)	Teaching Note for Judy Greene Pottery: Marketing Irish Handcrafted Pottery. European Case Clearing House. Torres, Ann M. (1999) Teaching Note for Judy Greene Pottery: Marketing Irish Handcrafted Pottery. European Case Clearing House. Case [Details]
	(1999)	Judy Greene Pottery: Marketing Irish Handcrafted Pottery. European Case Clearing House. Torres, Ann M. 1 (1999) Judy Greene Pottery: Marketing Irish Handcrafted Pottery. European Case Clearing House. Case [Details]
	(1997)	Teaching Note for Foinse: An Dúshlán Margaíochta i Nuachtán Gaeilge. European Case Clearing House. Torres, Ann M. and Gearóidín Uí Nia (1997) Teaching Note for Foinse: An Dúshlán Margaíochta i Nuachtán Gaeilge. European Case Clearing House. Case [Details]
	(1997)	Teaching Note for Foinse: The Challenge of Marketing an Irish Language Newspaper. Torres, Ann M. (1997) Teaching Note for Foinse: The Challenge of Marketing an Irish Language Newspaper. Case [Details]
	(1997)	Foinse: The Challenge of Marketing an Irish Language Newspaper. European Case Clearing House. Torres, Ann M. (1997) Foinse: The Challenge of Marketing an Irish Language Newspaper. European Case Clearing House. Case [Details]
	(1997)	Foinse: An Dúshlán Margaíochta i Nuachtán Gaeilge. European Case Clearing House. Torres, Ann M. and Gearóidín Uí Nia (1997) Foinse: An Dúshlán Margaíochta i Nuachtán Gaeilge. European Case Clearing House. Case [Details]

Conference Paper

	Year	Publication
	(2008)	Networks and Organisational Relationships: An Exploration of ITAG using the Heracleous & Murray Taxonomy of Networks. SERVICE INDUSTRIES JOURNAL. Torres, Ann M, Whyte, Martin and Murray, John A (2008) Networks and Organisational Relationships: An Exploration of ITAG using the Heracleous & Murray Taxonomy of Networks. SERVICE INDUSTRIES JOURNAL. Conference Paper [Details]
	(2008)	Collaborating with Competitors: Assessing the Impact of Horizontal Inter-Firm Collaboration on SME Performance. Academy of Marketing Thought Leaders International Conference on Brand Management. Crean, Sinead and Torres, Ann M (2008) Collaborating with Competitors: Assessing the Impact of Horizontal Inter-Firm Collaboration on SME Performance. Academy of Marketing Thought Leaders International Conference on Brand Management. University of Birmingham: Conference Paper [Details]
	(2008)	Relationships and Network Creation. Whyte, Martin and Torres, Ann M (2008) Relationships and Network Creation. Conference Paper [Details]
	(2008)	Questioning the use of opaque web practices among low-cost airline carriers. Barry, C. and Torres, A. (2008) Questioning the use of opaque web practices among low-cost airline carriers. Conference Paper [ARAN Link] [Details]
	(2008)	Measuring the Impact of a Website, as a Marketing Communications Channel on Brand Equity. Marketing Research in Ireland. Grant, Richard and Torres, Ann M (2008) Measuring the Impact of a Website, as a Marketing Communications Channel on Brand Equity. Marketing Research in Ireland. Conference Paper [Details]
	(2007)	A Study of Opacity in Web Design Practices. UCD School of Economics Seminar Series. Barry, Christopher, Hogan, Mairead, and Torres, Ann M (2007) A Study of Opacity in Web Design Practices. UCD School of Economics Seminar Series. Dublin, Ireland: Conference Paper [Details]
	(2007)	Harley-Davidson: Rides into the Abyss?. Employment Research Institute. Torres, A.M. (2007) Harley-Davidson: Rides into the Abyss?. Employment Research Institute. Napier University Edinburgh, UK: Conference Paper [Details]
	(2007)	Diversity and Marketing Practice: Implications for Strategic Configurations. Journal of Information Technology. Torres, Ann M and John Murray (2007) Diversity and Marketing Practice: Implications for Strategic Configurations. Journal of Information Technology. Conference Paper [Details]
	(2006)	JIT and MRP in Services: An Investigation into the Applicability of Just-In-Time and Material Requirements Planning in Service Industries. Academy of Marketing Thought Leaders' Conference. Flannery, Michael and Torres, Ann M (2006) JIT and MRP in Services: An Investigation into the Applicability of Just-In-Time and Material Requirements Planning in Service Industries. Academy of Marketing Thought Leaders' Conference. University of Birmingham: Conference Paper [Details]
	(2006)	Cloon Keen Atelier: An SME’s Scent for a Premium Position. Second Workshop on Applications of Discrete Choice Models École Polytechnique Fédérale de Lausanne. Torres, A.M. (2006) Cloon Keen Atelier: An SME’s Scent for a Premium Position. Second Workshop on Applications of Discrete Choice Models École Polytechnique Fédérale de Lausanne. Switzerland: Conference Paper [Details]
	(2006)	Questioning the Use of Opaque Web Practices Among Low-Cost Airline Carriers. UCD School of Economics Seminar Series. Barry, Christopher and Torres, Ann M (2006) Questioning the Use of Opaque Web Practices Among Low-Cost Airline Carriers. UCD School of Economics Seminar Series. Dublin, Ireland: Conference Paper [ARAN Link] [Details]
	(2005)	The Brand Inside: The Factors of Failure and Success in Internal Branding. Critical Issues in Brand Management. Manhert, Kai and Torres, Ann M (2005) The Brand Inside: The Factors of Failure and Success in Internal Branding. Critical Issues in Brand Management. University of Birmingham: Conference Paper [Details]
	(2005)	Segmentation: An Irish Wine Market Analysis. New Perspectives, A Symposium Showcasing Emerging PhD Research in the Human Sciences. Geraghty, Sarah and Torres, Ann M (2005) Segmentation: An Irish Wine Market Analysis. New Perspectives, A Symposium Showcasing Emerging PhD Research in the Human Sciences. University College Dublin, Geary Institute Dublin, Ireland: Conference Paper [Details]
	(2005)	A Review of Ethics in the Design of Self-Service Websites Amongst Low-Cost Carriers in Ireland. UTSG (University Transport Study Group) Annual Conference. Barry, Christopher and Torres, Ann M (2005) A Review of Ethics in the Design of Self-Service Websites Amongst Low-Cost Carriers in Ireland. UTSG (University Transport Study Group) Annual Conference. Dublin, Ireland: Conference Paper [Details]
	(2005)	‘Calling Passengers’ - An Ethical Problem in the Design of Self-Service Websites Amongst Low-Cost Airlines in Ireland. RSAIBIS (Regional Science Association International British and Irish Section) 35th Annual Conference. Barry, Christopher and Torres, Ann M (2005) ‘Calling Passengers’ - An Ethical Problem in the Design of Self-Service Websites Amongst Low-Cost Airlines in Ireland. RSAIBIS (Regional Science Association International British and Irish Section) 35th Annual Conference. Stratford-upon-Avon, UK: Conference Paper [Details]
	(2005)	Sport Sponsorship and the Gaelic Games: An Analysis of the Presence of Sports Hobbyism in Gaelic Football Shirt Sponsors. Networks Seminar Series Institute for Transport Studies. Ni Fhatharta, Helen and Torres, Ann M (2005) Sport Sponsorship and the Gaelic Games: An Analysis of the Presence of Sports Hobbyism in Gaelic Football Shirt Sponsors. Networks Seminar Series Institute for Transport Studies. Leeds, UK: Conference Paper [Details]
	(2004)	Changing Advertising’s Communication: The effect of the Social Use of Advertising by Generation Y. FIUS Seminar 3, Forum for Irish Urban Studies: Recent research proposals and findings II. O'Shaugnessey, Rachel and Torres, Ann M (2004) Changing Advertising’s Communication: The effect of the Social Use of Advertising by Generation Y. FIUS Seminar 3, Forum for Irish Urban Studies: Recent research proposals and findings II. Trinity College Dublin Dublin, Ireland: Conference Paper [Details]
	(2003)	The Role of Networks in Promoting Professional Legitimacy in the Performing Arts Sector in Ireland. Doctoral Colloquium. McCarthy, Breda and Torres, Ann M (2003) The Role of Networks in Promoting Professional Legitimacy in the Performing Arts Sector in Ireland. Doctoral Colloquium. University College Cork: Conference Paper [Details]
	(2003)	Development of Marketing Case Studies and their Application to Business/Management Programmes. Marketing Research in Ireland, Theory & Practice. O'Cinneide, Barra and Torres, Ann M (2003) Development of Marketing Case Studies and their Application to Business/Management Programmes. Marketing Research in Ireland, Theory & Practice. Conference Paper [Details]
	(2003)	The Role of Networks in Promoting Professional Legitimacy in the Performing Arts Sector in Ireland. Irish Academy of Management Conference. McCarthy, Breda and Torres, Ann M (2003) The Role of Networks in Promoting Professional Legitimacy in the Performing Arts Sector in Ireland. Irish Academy of Management Conference. University College Dublin: Conference Paper [Details]
	(2003)	David and Goliath: An Investigation into Contemporary Network Marketing Practice among Diversely Sized ICT Network Participants. Marketing Research in Ireland, Theory & Practice. Whyte, Martin and Torres, Ann M (2003) David and Goliath: An Investigation into Contemporary Network Marketing Practice among Diversely Sized ICT Network Participants. Marketing Research in Ireland, Theory & Practice. Conference Paper [Details]
	(2001)	Societal Marketing: How can Marketing Principles be Applied to Promote the Irish Language to Modern Irish Society?. De Barra, Kevin and Torres, Ann M (2005) (2001) Societal Marketing: How can Marketing Principles be Applied to Promote the Irish Language to Modern Irish Society?. Conference Paper [Details]

Editorial

	Year	Publication
	(2016)	Established and Emerging Decision Constructs - A Taxonomic Perspective. Barry, C,Hogan, M,Torres, AM (2016) Established and Emerging Decision Constructs - A Taxonomic Perspective. Editorial [Details]

Invited papers

	Year	Publication
	(2016)	Understanding Technology’s Evolving Role in the Classroom, EdTechX Europe, London, UK, June 2016. Torres, Ann M. (2016) Understanding Technology’s Evolving Role in the Classroom, EdTechX Europe, London, UK, June 2016. Invited papers [Details]
	(2016)	Examining Decision Constructs via Eye Tracking, Regulation Cluster, ESC Dijon Excellence in Research Seminar Series, ESC Dijon, France March 2016. Torres, Ann M., Barry, Chris, and Hogan, Mairéad (2016) Examining Decision Constructs via Eye Tracking, Regulation Cluster, ESC Dijon Excellence in Research Seminar Series, ESC Dijon, France March 2016. Invited papers [Details]
	(2016)	Understanding Consumers’ Perception of Online Decision Constructs via Eye-tracking, Whitaker Institute Ideas Forum Seminar Series, National University of Ireland Galway, April 2016. Torres, Ann M., Barry, Chris, and Hogan, Mairéad (2016) Understanding Consumers’ Perception of Online Decision Constructs via Eye-tracking, Whitaker Institute Ideas Forum Seminar Series, National University of Ireland Galway, April 2016. Invited papers [Details]
	(2016)	Using Eye-tracking Technology in Business Research – Some Early Reflections, IS Seminar, National University of Ireland Galway, March 2016. Hogan, Mairéad Barry, Chris, and Torres, Ann M. (2016) Using Eye-tracking Technology in Business Research – Some Early Reflections, IS Seminar, National University of Ireland Galway, March 2016. Invited papers [Details]
	(2015)	Social Marketing Interventions: Organ Donation, Seminar, Topics in Marketing, Hochschule Bochum University of Applied Sciences, Germany, December 2015. Kenney, A., Torres, A.M., Domegan, C. (2015) Social Marketing Interventions: Organ Donation, Seminar, Topics in Marketing, Hochschule Bochum University of Applied Sciences, Germany, December 2015. Invited papers [Details]

Monograph:- Peer Reviewed

	Year	Publication
	(2021)	Offshore Wind Farm Projects Stakeholder Engagement & Community Benefits: A Practical Guide. Keegan, G. and Torres, A. (2021) Offshore Wind Farm Projects Stakeholder Engagement & Community Benefits: A Practical Guide. Monograph:- Peer Reviewed [Details]
	(2012)	PhD Viva Guide: A Springboard for Your PhD Viva Preparation. Torres, Ann M. (2012) PhD Viva Guide: A Springboard for Your PhD Viva Preparation. Monograph:- Peer Reviewed [Details]
	(2012)	MSc. Strategic Marketing Guidelines for Completing the Research Dissertation. Torres, Ann M. (2012) MSc. Strategic Marketing Guidelines for Completing the Research Dissertation. Monograph:- Peer Reviewed [Details]
	(2011)	Business Negotiations: Course Module. Torres, Ann M. (2011) Business Negotiations: Course Module. Monograph:- Peer Reviewed [Details]
	(2009)	Marketing Principles: Course Module, 2nd Edition. Whyte, Martin and Torres, Ann M. (2009) Marketing Principles: Course Module, 2nd Edition. Monograph:- Peer Reviewed [Details]
	(2007)	Introduction to Marketing: Course Module. Ní Fhatharta, Helen and Torres, Ann M. (2007) Introduction to Marketing: Course Module. Monograph:- Peer Reviewed [Details]
	(2007)	Microfinance Development: The Theory and Practice: Course Module. Kimanzi, Alex and Torres, Ann M. (2007) Microfinance Development: The Theory and Practice: Course Module. Monograph:- Peer Reviewed [Details]
	(2001)	Graduateship in Marketing Stage 3, Marketing Communications Revision Study Guide. Torres, Ann M. (2001) Graduateship in Marketing Stage 3, Marketing Communications Revision Study Guide. Monograph:- Peer Reviewed [Details]
	(1989)	Advertising and Your Firm: A Practical Guide to Business Advertising. Torres, Ann M. (1989) Advertising and Your Firm: A Practical Guide to Business Advertising. Monograph:- Peer Reviewed [Details]
	(1989)	1992 Matters Volume II. Torres, Ann M. (1989) 1992 Matters Volume II. Monograph:- Peer Reviewed [Details]

Other Item

	Year	Publication
	(2009)	An SME’s Scent for a Premium Position. Journal of Environmental Planning and Management. Torres, A.M. (2009) An SME’s Scent for a Premium Position. Journal of Environmental Planning and Management. Other Item [Details]
	(2008)	Cloon Keen Atelier: A Passion for Scent. Journal of Farm Management. Torres, A.M. (2008) Cloon Keen Atelier: A Passion for Scent. Journal of Farm Management. Other Item [Details]

Online Multimedia

	Year	Publication
	(2012)	Writing, Citing & Referencing Podcasts. Torres, Ann M. (2012) Writing, Citing & Referencing Podcasts. Online Multimedia [Details]

Working Paper

	Year	Publication
	(2012)	Low-Cost Carriers: Technology and Regulation. Torres, Ann M., Barry, Chris, and Hogan, Mairéad (2012) Low-Cost Carriers: Technology and Regulation. Working Paper [Details]
	(2010)	Buyer Behaviour and Considerations for Marketing Communications Strategies. Torres, Ann M. (2010) Buyer Behaviour and Considerations for Marketing Communications Strategies. Working Paper [Details]
	(2009)	How Web 2.0 is Changing Marketing Practice and Consumer Behaviour. Torres, Ann M. (2009) How Web 2.0 is Changing Marketing Practice and Consumer Behaviour. Working Paper [Details]
	(2008)	Segmenting the Irish Wine Market. Torres, Ann M. (2008) Segmenting the Irish Wine Market. Working Paper [Details]
	(2007)	Tricks and Clicks: How Low-Cost Carriers Ply their Trade through Self-Service Websites. Torres, Ann M. (2007) Tricks and Clicks: How Low-Cost Carriers Ply their Trade through Self-Service Websites. Working Paper [Details]
	(2006)	Marketing Principles and Considerations for Buyer Behaviour. Torres, Ann M. (2006) Marketing Principles and Considerations for Buyer Behaviour. Working Paper [Details]
	(2006)	Marketing’s Role in Organisations. Torres, Ann M. (2006) Marketing’s Role in Organisations. Working Paper [Details]
	(2004)	How Consumer Make their Decisions. Torres, Ann M. (2004) How Consumer Make their Decisions. Working Paper [Details]
	(2003)	Project and Problem Based Learning Examples in Practice: Introduction to Business Module. Torres, Ann M. (2003) Project and Problem Based Learning Examples in Practice: Introduction to Business Module. Working Paper [Details]
	(2003)	National and Global Trends in Female Entrepreneurship: An Underutilised Resource for Facilitating Economic Development. Torres, Ann M. (2003) National and Global Trends in Female Entrepreneurship: An Underutilised Resource for Facilitating Economic Development. Working Paper [Details]
	(2003)	Top Tips for Writing Case Studies. Torres, Ann M. (2003) Top Tips for Writing Case Studies. Working Paper [Details]
	(2002)	Themes in Consumer Decision Making Processes. Torres, Ann M. 2 (2002) Themes in Consumer Decision Making Processes. Working Paper [Details]
	(2001)	Examining the Meaning of the Marketing Concept. Torres, Ann M. (2001) Examining the Meaning of the Marketing Concept. Working Paper [Details]
	(1999)	Developing Persuasive Communication Messages. Torres, Ann M. (1999) Developing Persuasive Communication Messages. Working Paper [Details]
	(1999)	Challenges in Cross Cultural Advertising. Torres, Ann M. (1999) Challenges in Cross Cultural Advertising. Working Paper [Details]
	(1998)	Subliminal Advertising: Fiction or Fact?. Torres, Ann M. (1998) Subliminal Advertising: Fiction or Fact?. Working Paper [Details]
	(1998)	Developing and Analysing Effective Advertising Message Strategies. Torres, Ann M. 1 (1998) Developing and Analysing Effective Advertising Message Strategies. Working Paper [Details]
	(1998)	Judy Greene: Case Study of an Irish Entrepreneur. Torres, Ann M. (1998) Judy Greene: Case Study of an Irish Entrepreneur. Working Paper [Details]
	(1997)	Green Marketing: Challenges of the ‘Recyclights’ Venture. Torres, Ann M. (1997) Green Marketing: Challenges of the ‘Recyclights’ Venture. Working Paper [Details]
	(1996)	Factores que Pertenezcan a la Publicidad Intercultural en Europa. Torres, Ann M. (1996) Factores que Pertenezcan a la Publicidad Intercultural en Europa. Working Paper [Details]
	(1996)	Getting Closer to Businesses: Developing Linkages with Industry. Torres, Ann M. (1996) Getting Closer to Businesses: Developing Linkages with Industry. Working Paper [Details]
	(1996)	Irish Entrepreneurial Personality: A Comparison with the North American Experience. Torres, Ann M. (1996) Irish Entrepreneurial Personality: A Comparison with the North American Experience. Working Paper [Details]
	(1995)	Predictors of Performance for Post Graduate Education. Torres, Ann M. (1995) Predictors of Performance for Post Graduate Education. Working Paper [Details]
	(1995)	Green Marketing: Trends, Benefits and Pitfalls. Torres, Ann M. (1995) Green Marketing: Trends, Benefits and Pitfalls. Working Paper [Details]

Honours and Awards

Year	Title	Awarding Body
2015	International Association for Development of the Information Society (IADIS) 8th Annual International Conference, WWW/Internet 2015, Best Conference Paper Award (2015) An Eye Tracking Study of Optiona	International Association for Development of the Information Society (IADIS) 8th Annual International Conference, WWW/Internet 2015
2013	Irish Academy of Management 2013, Best Paper in the Technology and Management/MIS Track (2013) Identifying and Categorizing Decision Constructs Used I Business-to-Consumer Commercial Transactions: An	Irish Academy of Management 2013
2013	Academy of Marketing Conference 2013, Marketing Case Study Track 1st Place Prize Winner (2013) Potter-heads, Twi-hards and Tributes: Building Effective Brand Communities Online	Academy of Marketing 2013
1997	Marketing Institute of Ireland 1st Place Prize Winner 1st Place Prize Winner SME/Venture Creation Category Winner (1997) Foinse: The Challenge of Marketing an Irish Language Newspaper	Marketing Institute of Ireland
2013	Maxwell School E-PARCC Collaborative Governance Initiative Case Competition $5,000 1st Place Prize Winner (2013) A Place to Call Home: Addressing Dublin’s Homelessness	Maxwell School E-PARCC Collaborative Governance Initiative Case Competition
2010	Irish Academy of Management 2010, Best Paper in the Technology and Management/MIS Track (2010) A Study of Opacity in Web Design Practices	Irish Academy of Management 2010
2008	Academy of Marketing Conference 2008, Marketing Case Study Track 2nd Place Prize Winner (2008) Cloon Keen Atelier: An SME’s Scent for a Premium Position	Academy of Marketing Conference 2008
2002	European Case Clearing House Case Study Winner; 1st Place Prize Winner Services Sector Category (2002) Kylemore Abbey: A Branding Challenge	European Case Clearing House Case Study Winner
2002	1st Place Prize Winner SME/Venture Creation Category (2002) Galway Bay Health Farm: Spa and Relaxation Centre	European Case Clearing House Case Study Winner
1999	1st Place Prize Winner SME/Venture Creation Category (1999) Judy Greene Pottery: Marketing Irish Handcrafted Pottery	European Case Clearing House Case Study Winner
1999	European Case Clearing House Case Study Winner; 1st Place Prize Winner SME/Venture Creation Category (2002) Galway Bay Health Farm: Spa and Relaxation Centre	Marketing Institute of Ireland
1997	1st Place Prize Winner 1st Place Prize Winner SME/Venture Creation Category Winner (1997) Foinse: The Challenge of Marketing an Irish Language Newspaper	Marketing Institute of Ireland

Professional Associations

Association	Function	From / To
Association for Learning Technology, UK	Member	/
MBA Association	Member	/
European Marketing Academy (EMAC)	Member	/
American Marketing Association	Member	/
European Council for Small Business and Entrepreneurship (ECSB)	Member	/
European Academy of Management	Member	/
Irish Academy of Management	Member	/
Academy of Marketing, UK	Member	/
Marketing Institute of Ireland (MII)	Member	/

Education

Year	Institution	Qualification	Subject
2010	National University of Ireland Galway	Postgraduate Certificate in Teaching and Learning	Education
2015	National University of Ireland Galway	Postgraduate Diploma	Academic Practice
2009	Trinity College Dublin	PhD	Business
1988	University of California Berkeley	MASTERS OF BUSINESS ADMINISTRATION	Business
1985	University of California Davis	Bachelor of Arts	Economics, Spanish, Linguistics