Marketing

Teaching

Our research-led teaching enhances the student experience and stimulates greater student engagement through the deconstruction and critical reflection of marketing theories and their application to contemporary marketing practice. Our curriculum focuses on maximising opportunities for students to develop their knowledge and professional marketing skills. We adopt an open learning environment to facilitate a range of learning styles by availing of flipped classrooms, simulations, case methodology, service learning, and industry certification. An emphasis on reflective practices underpins our curriculum design, resulting in increased self-awareness and emotional intelligence among our students and graduates.

The programmes  representing the core of our teaching activities are the:

• Bachelor of Commerce (Marketing Stream)
• Bachelor of Commerce Global Experience (Marketing Stream)
• MSc Marketing Practice
• MSc Digital Marketing
• MSc Marketing Management
• Masters of Business Administration (MBA)

Research

We engage in research to impact positively business, society, and students. Our research environment and range of collaborative projects serve to elevate our research skills and knowledge,  enabling us to contribute innovative and impactful ideas to the marketing field. This research leverages the strong industry and public sector connections the Marketing Discipline has cultivated over fifty years through multidisciplinary work with a distinctive societal impact.

We specialise in:

• Investigating emerging marketing and sales technology, and teaching the practice of marketing through experiential learning and reflective practice.
• Examining digital and social media technologies in facilitating marketing practices and achieving marketing strategies within organisations.
• Addressing global challenges related to sustainability by focusing on sustainable consumption practices, health and wellbeing, and the environment.
• Exploring innovations in complex systems arising from the intersection of society and business by applying transformational marketing principles and systems thinking methodologies.

Members of the Marketing Discipline publish their research in leading journals such as: European Journal of Marketing, Journal of Advertising Research, Journal of Business Ethics, Journal of Business Research, Marketing Theory, Journal of Marketing Management, Journal of Macromarketing, Journal of Social Marketing, Marketing Theory, Annals of Tourism Research, Journal of Travel Research, Tourism Management, British Journal of General Practice, Canadian Medical Association Journal, Personality and Individual Differences, Social Marketing Quarterly, and Studies in Higher Education.

Our academics hold editorships and serve on the editorial boards of highly-ranked academic journals, such as: Journal of Brand Management, Journal of Business Research, Marketing Theory, Journal of Macromarketing, Journal of Nonprofit & Public Sector Marketing, Journal of Product and Brand Management, Journal of Social Marketing, International Review on Public and Nonprofit Marketing, and Harvard’s Negotiation Journal.  

Engagement

Our academics engage with peers as members of national and international bodies including the Marketing Institute of Ireland, Academy of Marketing (UK), European Marketing Academy (EMAC), European Social Marketing Association, and American Marketing Association (AMA).

The MSc Marketing Practice has placed students in organisations throughout Ireland for over forty years, which offers a unique exchange of marketing ideas, knowledge, and skills between the classroom and workplace. This vibrant partnership with industry ensures our teaching remains cutting-edge.

Through our teaching and research, we are well-connected to a range of organisations, including: Siemens Limited, Unilever, GlaxoSmithKline, GOAL International, Britvic, UNESCO Geoparks, Medtronic (North American), Nespresso, Aramark Northern Europe, Evocco, Kerry Taste and Nutrition, Tourism Ireland, Laikia, Bord na Móna, the Department of Housing, National Parks and Wildlife Service, Environmental Protection Agency, ERINN Innovation Ltd., Department of Agriculture, Food and the Marine, World Health Organisation, and the United Nations  

Internationalisation

Our faculty are globally engaged, as our teaching and research are embedded within an international context. We provide a diverse and culturally rich learning and working experience in our School. The Discipline’s postgraduate students are drawn from 14 countries and the undergraduate marketing students enrolled in the Bachelor of Commerce Global Experience are afforded the opportunity to study in over 120 universities in 20 countries.

We build relationships and research partnerships with international universities including University of Almeria, Spain; University of Zaragoza, Spain; University of Coimbra, Portugal; Södertörn University, Sweden; University of Antwerp, Belgium; Burgundy School of Business, Dijon, France; University of Trier, Germany; Griffith University, Australia; University of California, Riverside, USA; and University of California Berkeley, USA.