Glossary of Terms

Year 1 (90 Credits)

RequiredFM6114: The Practice and Theory of Advocacy

FM6114: The Practice and Theory of Advocacy

Semester 1 | Credits: 10

This module introduces the basic elements of public interest and human rights advocacy and campaigning. Its chief focus will be on strategising for successful campaigning. It will support students to analyse and respond to the fast changing environment in which much advocacy work now takes place. Students will be introduced to the core skills of strategising, lobbying, managing publicity and of negotiation. The module aims to provide the student with an opportunity to extend, consolidate and apply learning from other modules, and to ‘practice’ her or his emerging advocacy skills with the benefit of support and the privacy of the classroom.

Learning Outcomes

1. Understand the historic and current context and basic principles of public interest and human rights advocacy, and the role of the advocate.
2. Apply a strategic approach to all aspects of advocacy and to make basic strategic calculations related to advocacy in practice.
3. Apply empowerment approaches in practical advocacy situations.
4. Develop a lobbying strategy to support the achievement of campaign objectives.
5. Use effective negotiating skills and be able to develop a negotiating strategy.

Assessments

• Department-based Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  FIONA BATEMAN 🖂
  
•  DEIRDRE QUINN 🖂
  
•  CONN HOLOHAN 🖂
  

Reading List

1. "Networks of Outrage and Hope" by Manuel Castells
   ISBN: 978074566285.
   Publisher: Polity Press
2. "Pedagogy of the Oppressed" by Paolo Freire
   ISBN: 9788577532285.
3. "Freedom Is a Constant Struggle" by Angela Y. Davis
   ISBN: 9781608465644.
   Publisher: Chicago; Haymarket Books
4. "Why It's Still Kicking Off Everywhere: The New Global Revolutions" by Paul Mason
   ISBN: 9781844670284.
   Publisher: Verso
5. "Rules for radicals" by Saul D. Alinsky
   ISBN: 0679721134.
   Publisher: Vintage Books
6. "Do it yourself" by edited by the Trapese Collective
   ISBN: 9780745326375.
   Publisher: London ; Pluto Press, 2007.

RequiredFM6115: Short Filmmaking for Advocates

FM6115: Short Filmmaking for Advocates

Semester 1 | Credits: 10

With the growth of social media and digital platforms which advocates can use to disseminate ideas and reach large audiences, short films have become an increasingly useful tool for those seeking to bring about change. This module addresses the role of short film in advocacy and activism, and includes both practical and theoretical elements including documentary style, film language, propaganda versus social marketing, and making short films with advocacy themes.

Learning Outcomes

1. Demonstrate an understanding of the role of short films in campaigning and social change.
2. Describe the various platforms and distribution networks for short films.
3. Write a briefing document and understand the function of these documents in the making of the films.
4. Read and analyse short films in terms of images and messages, particularly in relation to advocacy issues.
5. Make short films with advocacy themes.

Assessments

• Department-based Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  FIONA BATEMAN 🖂
  
•  DEIRDRE QUINN 🖂
  

Reading List

1. "Introduction to documentary" by Bill Nichols
   ISBN: 0253339545.
   Publisher: Indiana University Press

RequiredFA515: Dissertation

FA515: Dissertation

15 months long | Credits: 30

An independent project, consisting of a 15,000 word submission, to be either a single research project, a case study based on Service Learning, or a portfolio including elements selected by the student..
(Language of instruction: English)

Learning Outcomes

1. Select and apply appropriate research methodologies in framing and working through their topic(s)
2. Devise an original research proposal in their chosen area or for each element of the portfolio
3. Demonstrate skills of reviewing and synthesizing the relevant primary and secondary literatures
4. Apply fluent knowledge of critical and theoretical debates relevant to their subject area(s)
5. Sustain and develop convincing original academic argument(s)

Assessments

• Research (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  FIONA BATEMAN 🖂
  
•  DEIRDRE QUINN 🖂
  

RequiredFM6116: Communication, Media & Marketing for Advocates

FM6116: Communication, Media & Marketing for Advocates

Semester 2 | Credits: 10

The aim of this module is to introduce students to the principles, concepts and practice of marketing communications within public advocacy so that they can use communications to effect change for those for whom they will be advocating. The course emphasis will be on applying all theory to practical situations.

Learning Outcomes

1. Recognise different communications and marketing approaches to advocacy and the values and strategies that underpin them.
2. Plan an effective communications marketing programme or campaign to meet identified objectives and reach key audiences, within a realistic budget.
3. Target and analyse key audiences and formulate messages that speak to those audiences.
4. Apply the media skills learnt in the classroom in real life situations, i.e. radio or television interviews, writing press releases.

Assessments

• Department-based Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  FIONA BATEMAN 🖂
  
•  KAREN M WALSH 🖂
  
•  ORLA HIGGINS 🖂
  

Reading List

1. "Social Marketing" by Lynne Eagle
   ISBN: 9780273727224.
   Publisher: Ft Prenticehall
2. "Integrated Marketing Communications in Advertising Promotion" by Terence A. Shimp
   ISBN: 0324665318.
   Publisher: South-Western, Div of Thomson Learning
3. "Hands-On Social Marketing" by Nedra K. (Kline) Weinreich
   ISBN: 1412953693.
   Publisher: Sage Publications, Inc
4. "Integrated Advertising, Promotion, and Marketing Communications 4th Ed. Global Ed." by Kenneth E. and Baack, Donald Clow
   ISBN: 0138157375.
   Publisher: Pearson
5. "Sticky Marketing" by Grant Leboff
   ISBN: 0749471093.

OptionalDJ6135: Reporting Economics and Politics

DJ6135: Reporting Economics and Politics

Semester 1 | Credits: 10

This module is intended as a solid primer in understanding politics and economics and how they are covered and communicated by the media. During the term, students have the opportunity to develop the skills necessary to understand the fundamentals of economics and politics -- the Irish, American and EU political systems; the interplay between business, government and the economy; and the impact of policy on economic decision making -- and from there, understand effective strategies to communicate the complexities of economics and politics in an accessible manner. This module is not a practice-based module per se. It is a series of lectures -- each of which explore a specific aspect of macroeconomics and/or politics -- followed by a hands-on workshop where examples of journalism that cover that week's topic are examined and analysed for effective communication strategies used therein. This module is designed for people interested in power (economic and/or political) and how to understand and communicate it effectively. DJ6135 Reporting Economics and Politics is designed to work for students of journalism as well as students from other disciplines with an interest in communication and media. DJ6135 Reporting Economics and Politics is designed to work for students of journalism as well as students from other disciplines with an interest in communication and media. As a result, this modules offers two modes of summative assessment from which students can choose: 1) Theory route: or 2) Practice route. (see assessment section for more info)
(Language of instruction: English)

Learning Outcomes

1. Critically assess the structure and operation of the Irish political system.
2. Develop knowledge of fiscal and monetary policy
3. Gain an understanding of macro-economics and the interplay between government and the economy.
4. Produce ethically responsible and critically-engaged reporting or academic analysis to a professional standard
5. Understand how to translate complex social, economic and political developments into narratives easily understood by lay audiences.
6. Assess a range of journalistic and communication strategies used to cover various aspects of economics and/or politics

Assessments

• Continuous Assessment (90%)
• Oral, Audio Visual or Practical Assessment (10%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  KAREN M WALSH 🖂
  
•  Shania Collins 🖂
  

Reading List

1. "The Government and Politics of Ireland" by Chubb, Basil
   Publisher: Routledge
2. "The Battle of Bretton Woods" by Stell, Ben
   Publisher: University of Princeton Press
3. "European Union Politics" by Cini, Michelle
   Publisher: Oxford University Press
4. "Politics in the Republic of Ireland" by Coakley, John and Gallagher, Michael
   Publisher: Routledge
5. "Ireland and the Freedom of Information Act" by Felle, Tom and Adshead, Maura (eds.)
   Publisher: Manchester University Press
6. "Politics" by Heywood, Andrew
   Publisher: Palgrave Macmillan
7. "Capital in the Twenty-First Century" by Piketty, Thomas
   Publisher: The Belknap Press of Harvard University Press
8. "Crisis Economics: a crash course in the future of finance" by Roubini, Nouriel
   Publisher: Allen Lane
9. "Why Politics Matters" by Stoker, Gerry
   Publisher: Palgrave Macmillan

OptionalFR6101: Language, Gender and Power

FR6101: Language, Gender and Power

Semester 1 | Credits: 10

Over the last number of decades, there has been a strong interest in the relationship between language, gender and power both as an academic and a popular topic. This module provides students firstly with an understanding of how language as a social entity intersects with gender and sexuality, and subsequently how power can be disseminated through language. It addresses the use of language to categorise the gender/ sexuality world and to create and display gender/sexual identities. It includes discussions on the constructions and representations of femininity/masculinity, non-binary gender identities, sexual violence, sexual harassment and motherhood/ fatherhood in a range of discourse types. Students explore a selection of texts and examples from a variety of sources including print media, advertising, health promotion and internet media and are introduced to key theoretical frameworks for the analysis of language, gender and power including traditional sociolinguistic approaches, discourse analysis, critical discourse analysis and corpus linguistics.
(Language of instruction: English)

Learning Outcomes

1. Think critically about the relationship between language, gender and sexuality
2. Reflect on how power relations can be disseminated through language
3. Apply the different theoretical and methodological frameworks used for the analysis of language, gender and power in a range of different contexts
4. Engage in the process of investigation of language, gender and power related issues through their own selection and analysis of texts

Assessments

• Department-based Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  ORNAITH RODGERS 🖂
  

Reading List

1. "Language and Gender" by Penelope Eckert,Sally McConnell-Ginet
   ISBN: 9781107029057.
   Publisher: Cambridge University Press
2. "Language, Society and Power" by Annabelle Mooney,Betsy Evans
   ISBN: 9780415786249.
   Publisher: Routledge
3. "Language and Gender" by Mary Talbot
   ISBN: 9781509530090.
   Publisher: Polity
4. "Researching Language, Gender and Sexuality" by Helen Sauntson
   ISBN: 9781138637368.
   Publisher: Routledge

OptionalMU651: Popular Music and Activism

MU651: Popular Music and Activism

Semester 1 | Credits: 10

This module discusses and analyses the relations between popular music and activism. Indicative content includes protest music, popular music and populism, music used by activist movements, music and social change, artists as activists in their music and life, activism aiming to change the music industry, and humour and satire as tools of activism in popular music. Work from cultural theory, gender theory and popular music studies are drawn upon in the module. Theoretical and methodological perspectives from these three fields are explained. Several strategies for social change are covered, and their application to popular music. The musical traditions and artists introduced in the course are from a variety of countries and popular music genres.
(Language of instruction: English)

Learning Outcomes

1. Compare and analyse political activism in popular music and popular music’s role in political activism.
2. Explain and discuss central questions and problems from popular music studies related to politics and activism.
3. Develop strategies for social change in popular music and present them during the course.
4. Evaluate and critically assess presented theory and methods in an essay.

Assessments

• Continuous Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  Ann-Marie Hanlon 🖂
  

Reading List

1. "Popular Music and Rise of Populism in Europe" by Dunkel, Mario, Melanie Schiller
   Publisher: Routledge
2. "Grassroots Leadership and the Arts for Social Change" by Erenrich, et al.
   Publisher: Emerald Publishing Limited,.
3. "Music and Social Movements : Mobilizing Traditions in the Twentieth Century" by Eyerman, Ron, and Andrew. Jamison
   Publisher: Cambridge University Press.
4. "Sonic Agency: Sound and Emergent Forms of Resistance" by Labelle, Brandon
   Publisher: Goldsmiths, University London
5. "Popular Music and Multimodal Critical Discourse Studies: Ideology, Control and Resistance in Turkey since 2002" by Lyndon C. S. Way
   Publisher: Bloomsbury
6. "Reed, T. V. The Art of Protest : Culture and Activism from the Civil Rights Movement to the Streets of Seattle" by n/a
   Publisher: University of Minnesota Press
7. "Schreiber, Brad. Music Is Power: Popular Songs, Social Justice, and the Will to Change." by n/a
   Publisher: Rutgers University Press

OptionalFM6119: Film, Politics, and Colonialism

FM6119: Film, Politics, and Colonialism

Semester 2 | Credits: 10

This module considers the significance of film as a mode of cultural production, the politics of representation, and the role of ‘national’ cinema. The films viewed and analysed address subjects including colonial history, marginal groups, conflict, resistance, gender, and postcolonial realities. Students will consider aspects of those films including genre, theme, and narrative structure. The political and historical circumstances of their production will also be discussed and analyzed.
(Language of instruction: English)

Learning Outcomes

1. Understand the language of film and be able to deconstruct and read a film critically.
2. Analyse the politics of representation, with reference to the historical and social context of films under discussion, including the effects of colonialism and postcolonialism.
3. Explore ideas about film and politics which provide theoretical and analytical tools that can be deployed in the specific media practices involved in advocacy, for example the application of postcolonial theory to film texts.
4. Demonstrate understanding of the relationship between film and politics, and the difference between propaganda and entertainment.

Assessments

• Department-based Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  FIONA BATEMAN 🖂
  
•  DEIRDRE QUINN 🖂
  

Reading List

1. "Questions of Third Cinema" by Jim Pines
2. "Inventing Vietnam: The War in Film and Television" by Michael Anderegg
   Publisher: Temple UP
3. "Irish Film: The Emergence of a Contemporary Cinema" by Martin McLoone
   Publisher: BFI

OptionalSP6122: Social and Political Context of Activism and Advocacy

SP6122: Social and Political Context of Activism and Advocacy

Semester 2 | Credits: 10

This course provides an introduction to the social and political context of international advocacy and activism. It links local, national and international contexts for advocacy and activism, drawing upon historical, sociological and political perspectives on the rise of international campaigning for social justice. It explores the relationships between the state, market and civil society,charting the dynamic emergence of new social and political actors in local and transnational public advocacy.
(Language of instruction: English)

Learning Outcomes

1. Understand the key international actors, events and structures driving contemporary processes of global public activism and advocacy, and how these involve the efforts of states, markets and civil society.
2. Discuss and illustrate core knowledge about the historical background and the social, political and economic relevance of international public activism and advocacy
3. Demonstrate familiarity with the international rights, development and environmental frameworks for activism and advocacy, including specific knowledge of key international actors and structures.
4. Exercise research and writing skills and capacities to present a detailed piece of research and analysis on a historical or contemporary example of advocacy and activism
5. Exemplify skills in communicating, collaborating, developing and presenting research with peers in a workshop setting
6. Engage with opportunities to debate the key issues and questions surrounding the economics, politics and ethics of public advocacy and activism

Assessments

• Continuous Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  FIONA BATEMAN 🖂
  
•  HELEN CASEY 🖂
  
•  DEIRDRE HARDIMAN 🖂
  
•  SU-MING KHOO 🖂
  
•  JACQUELINE MURPHY 🖂
  

Reading List

1. "‘Introduction: Twelve men in a Printing Shop’, in Bury the Chains: The British Struggle to End Slavery" by n/a
   ISBN: HOCHSCHILD, A.
2. "‘From Santiago to Seattle: Transnational Advocacy groups Restructuring World Politics Chapter 1 in Khagram et al (eds) Restructuring World Politics." by Khagram et al (eds)
3. "‘Slave sugar boycotts, female activism and the domestic base of the British anti-slavery culture’ Slavery and Abolition" by Midgely, Clare

OptionalFM6113: Service Learning For Advocacy and Activism

FM6113: Service Learning For Advocacy and Activism

Semester 2 | Credits: 10

Students undertake a work placement of approximately 4 weeks duration in an advocacy role in a relevant organisation, with a view to developing their skills, gaining practical experience, and contributing to the organisation. A written report provides opportunity for reflection and personal development. This module, which incorporates the placement and a written report, is considered as 'service learning'.

Learning Outcomes

1. Appreciate the application of theoretical learning to practical situations.
2. Better understand the challenges of advocacy and activism and their potential role in this sector.
3. Demonstrate a greater confidence in their own abilities and expertise.
4. Evaluate the learning experience in terms of practical skills gained or improved, and also in relation to their own personal development.

Assessments

• Department-based Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  FIONA BATEMAN 🖂
  
•  DEIRDRE QUINN 🖂
  

OptionalEN6143: Media for Social Change

EN6143: Media for Social Change

Semester 2 | Credits: 10

Through this module students will gain an understanding of the history, ethos, and operation of media for social change. Students will explore a range of forms, from social movement activism, to community media, to innovative online activity.
(Language of instruction: English)

Learning Outcomes

1. Evaluate and critically discuss significant concepts and scholarly work related to media for social change.
2. Apply scholarly work to practical case studies, both from the literature and personal research.
3. Conduct original research, and prepare a scholarly paper based on that research.
4. Reflect critically on the impact of pedagogy on the learning process.
5. Work collaboratively with a team, using both in-person and remote/virtual modalities.

Assessments

• Continuous Assessment (75%)
• Oral, Audio Visual or Practical Assessment (25%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  FIONA BATEMAN 🖂
  
•  DEARBHLA MOONEY 🖂
  
•  ELIZABETH TILLEY 🖂
  
•  MARIE-LOUISE COOLAHAN 🖂
  
•  ANDREW Ó BAOILL 🖂
  
•  Shania Collins 🖂
  

Reading List

1. "Fissures in the Mediascape" by Clemencia Rodríguez
   ISBN: 1572733691.
   Publisher: Hampton Press
2. "Radical Media" by John D. H. Downing
   ISBN: 1452238243.
   Publisher: SAGE
3. "Alternative Media" by Chris Atton
   ISBN: 1849202907.
   Publisher: SAGE