Overview

Successful brands, retail spaces, events, products, and organizations all stimulate customer experiences. In competitive markets, firms can stand out from competitors by designing compelling experiential marketing. Customer Experience Design will guide students on a journey into customer experience in order to understand the success and failure of products, brands, services, destinations, workplaces, and a variety of other contexts where customer experiences are a consideration. By developing their knowledge of consumer experience through physiological, psychological, and sociological analysis, students will gain an understanding of the variability of market-mediated experiences across history and culture. Students will also learn how shared experiences are important in interactions among individuals and social groups both in working and consumption contexts. Students will read, present, and discuss articles and case-studies directing attention to these topics with the aim of developing skills related to marketing management for companies, media, celebrities, public-policy makers, and a range of other market stakeholders.   

Entry Requirements

Applicants must be over 21 years of age. 

What you will Learn

Course Outcomes
On successful completion of this micro-credential, you will receive credits as per the European Credit and Transfer System. These credits are recognised by the awarding institution as credits aligned to learning completed at postgraduate level 9.

Note this module commences mid-way through Semester 1 until midway through Semester 2

Learning Outcomes

1. Understand the importance of customer experience to a variety of marketing, business, and societal stakeholders.
2. Understand the fundamentals of how marketing strategy can be built on customer experience design.
3. Understand physiological, psychological, and sociological theories of consumer experience.
4. Demonstrate how theory can be used to design compelling consumer experiences.
5. Demonstrate an awareness of the social and ethical complexities of customer experience design.

Assessments

• Continuous Assessment (100%)

Contact

If you have any questions about this course, please contact:

Microcreds

Email: MicroCreds

How to Apply

From the 1st May 2025, you can apply for this micro-credential through our Online Application Portal.

Learn more about our application process.

Apply here: Online Application Portal

When completing your application please make sure to select the following categories:

College/Interest Type: Business & Management

Academic Programme: Select your micro-credential from the drop-down list 

Academic Term: Select the academic term Autumn 2025 (Semester 1) or Spring 2026 (Semester2)