Course Overview

The part-time Diploma in Marketing is designed to meet the needs of adult learners with work and family commitments. The online flexible mode of delivery allows you to study at times that suit your schedule, from any location (with internet access). Lectures, workshops, and course assessments are all conducted through our virtual learning environment. This Diploma is aimed at those seeking a marketing qualification to develop their careers. You will be equipped with key concepts and skills, vital to embark on a career in marketing. It provides a solid foundation in the principles & practice of marketing. This diploma is ideal if you wish to:

  • Understand the principles of marketing
  • Become knowledgeable of key marketing concepts
  • Understand marketing’s role in business
  • Develop essential skills in marketing, research, services & negotiation
  • Apply this knowledge to a wide range of industry settings

Mode of Study: Online Learning

Next Level Skillnet Logo

This course has been approved by Next Level Skillnet for a fees subsidy of up to 40% for students whose company is a member of their network. For more information, contact:
Next Level Skillnet – Sue Davies at:

Applications and Selections

Applications are made online via the University of Galway Applications System. This course is listed under Adult Learning Undergraduate\Postgraduate, CPD, Micro-credentials & Summer School Applications.

Please visit our How to Apply page for Application tips and Supporting Documents information.

Who Teaches this Course

Requirements and Assessment

Modules are assessed by a combination of written assignments, online activities and block release workshops during the semester.

Key Facts

Entry Requirements

Entry requirements for part-time students can be found here (i.e. age, English language requirements etc.). There are no specific entry requirements for the Diploma in Marketing but applicants should possess a good level of computer literacy.

*If you are under 21 you will be asked to fulfil the matriculation requirements for University of Galway. 

Additional Requirements

Recognition of Prior Learning (RPL)


2 years, part-time

Next start date

September 2024

A Level Grades ()

Average intake


QQI/FET FETAC Entry Routes

Closing Date
NFQ level


Mode of study

Online Learning

ECTS weighting





Course code

Course Outline

The first year of this course provides the theoretical foundations of marketing principles. Through a combination of game-based learning and online technology, you will gain a deeper understanding of marketing theory and apply it to real-world settings. You will examine how marketing works in a managerial context and develop negotiation skills; in particular, how to manage issues to achieve agreement and resolve conflict.

In year 2 you will develop marketing research skills, such as: how to collect accurate data, how to prepare and analyse this data, and how to compile and present the research findings. You will also investigate services marketing.

Course Delivery

  • Live online lectures
  • Recorded lectures and tutorials
  • Podcasts
  • Assigned reading material and assignments
  • Online discussions
  • Three one-day online workshops in Year 1


Year 1
MK8105: Introduction to Marketing
MK8101: Marketing Management
MK8104: Negotiation Skills

Year 2
MK8106: Customer Experience Design
MK7106: Qualitative Marketing Research
MK7108: Marketing Analytics & Research

Further Education

This course may provide a progression route to the part-time Bachelor of Commerce Online should graduates wish to progress to degree level. Exemptions will be granted for the academic work completed for the diploma.

Why Choose This Course?

Career Opportunities

Marketing skills have been identified as one of the current key in-demand skillsets for business growth but employers have identified challenges in sourcing individuals with these capabilities. This course is aimed at students who wish to develop their careers in today’s global business environment. You will be equipped with the fundamentals to embark on a career path in marketing and marketing management. Graduates may be employable in a range of organisations and sectors.

Who’s Suited to This Course

Learning Outcomes

Transferable Skills Employers Value

Work Placement

Study Abroad

Related Student Organisations

Course Fees

Fees: EU

€1,000 p.a. 2024/25

Fees: Tuition

€965 p.a. 2024/25

Fees: Student levy

€35 p.a. 2024/25

Fees: Non EU

€1,500 p.a. 2024/25


*Next Level Skillnet funding (40% fee subsidy) is available for this course. You also may be eligible for the Adult Learning Tuition Scholarship, find out more here

Find out More

Course Administrator
Tel: 091 495786


What Our Students Say


Orla Sheeran |   Student

I currently work in events and the skills acquired the Diploma of Marketing have been instrumental in elevating my professional capabilities. Particularly, the negotiation & conflict resolution skills honed during the first year have been invaluable in orchestrating seamless events and managing diverse stakeholders effectively. The emphasis on marketing research in Year 2 has empowered me to gather & analyse data with precision, enabling me to make informed decisions and devise targeted marketing strategies tailored to the needs of my projects. One standout component of the course for me was the exploration of services marketing. It provided a comprehensive understanding of the unique challenges & strategies involved in marketing services, which directly translates to my role where I often deal with promoting intangible offerings and ensuring exceptional customer experiences. Overall, the course has not only expanded my knowledge base but has also equipped me with practical skills that have significantly enhanced my performance & effectiveness in my current role.

Sean Rose |   Current Student

This course has helped me to become more confident in myself and in my professional abilities. It allows me to work a full-time job and to get the education I always dreamed of having. The course’s layout allows you to be flexible in the learning meaning that you can achieve your day to day life while also being able to get the highest level of education. The course work is challenging and pushes you to be and achieve your best. I have been able to pave the way for myself to a successful career in my chosen industry. With the help of my lecturer I have been able to get the job I have wanted and start my career on the right foot. The college and lectures are helpful, kind and know what they are talking about. This allows anyone who undergoes this course to be confident in the high level of education they will get, and be sure that they can become an industry leader once they have completed their studies.

Kamila Hanáková |   Graduate

I believe that the part-time course of Diploma in Marketing has unlocked my potential. I was always interested in marketing and I wanted a career in progressive field. I was looking for ways to step out of my comfort zone and improve my skills. This course was definitely the right choice. The course significantly helped me to improve my skills on a professional and personal level. Shortly after enrolling to the course I could feel an enhancement in my professional abilities and I could feel fulfilled going towards my goals and do something extra on the top of my day-to-day job. With online part-time study I could work full-time employment and manage all my responsibilities. Continuous assessment and real life scenarios are a great way to learn and connects theory and practice. Lecturers are very knowledgeable, motivated, and supportive. Even though the course is delivered online, lecturers are always there for you. After every online session with the lecturer I felt motivated to study and find out more about the topic. Shortly after graduating, I was able to land a new job in digital marketing and start going in the direction I wanted to go in for a long time.

Ultan Murphy |   Past Student

I wanted to study in an area outside my comfort zone that may offer new opportunities in the future. I chose to study a Diploma in Marketing with NUI Galway. This has been a great decision for me professionally and personally! The online mode of delivery has been a very positive experience for me. It has offered the flexibility to continue working and meet other personal commitments. I can study at times that suit me and at my own pace. I have never felt alone as the lecturer is always readily available to answer any questions and the way the Diploma is delivered keeps you continually engaged. Feedback on assignments is excellent and ensures continual improvement. This learning experience has benefited me personally by feeling more confident about what I can achieve and has given me a sense of accomplishment. It has also made me excited by what work opportunities may arise in the future through my Marketing studies.