News

On the 21st of November, a crisp afternoon, when quad was beautifully dusted with snow, the Consumer Psychology Class of 2024 celebrated a milestone that marks both the end of an academic journey and the beginning of promising careers. Our graduating cohort gathered on campus, surrounded by family, faculty, and peers, to honour their achievements and reflect on the transformative experiences that brought them here. During their programme, these students delved into the intricacies of consumer behaviour, mastering topics from decision-making heuristics to the impact of emotional branding.

Their capstone projects tackled real-world challenges, offering innovative insights into pressing questions of consumer engagement in an increasingly digital and ethically conscious world. Speaking after the ceremony, Dr. Denis O'Hora, director of the programme, praised the graduates for their resilience and creativity. “These students were the first to take on our internship programme, balancing full-time work with their major project; they were fantastic to work with,” he said. Congratulations, Class of 2024!