Shannon College of Hotel Management unveils 'Elephant for Sarah' to champion student mental health

14 September 2026 - An artist-designed elephant sculpture was installed today at Shannon College of Hotel Management as part of the international mental health initiative, Elephant in the Room.

The ‘Elephant for Sarah’ was officially launched in the atrium of Shannon College by Brent Pope, co-founder of the Elephant in the Room initiative, a social movement using public art to spark open, honest conversations about mental health. He addressed the college students about the importance of normalising discussions around mental wellbeing and seeking support.

Shannon College of Hotel Management alumna, Maeve O’Keeffe’s niece Sarah died by suicide following a struggle with her mental health. Maeve’s family has donated the ‘Elephant for Sarah’ to the college in her memory.

Sarah’s sister, Anna O’Farrell, is channeling her grief into a powerful force for good, raising funds to create a small herd of Elephant in the Room sculptures in memory of her beloved sister. To date, Anna has raised over €86,000 as part of this collaboration with the movement and Shannon College is honoured to receive an elephant in Sarah’s memory.
Anna O’Farrell said: "We chose Shannon College because we want every student there to know that they can come and ask for help, and to be open about how they're feeling rather than hide it. That's exactly what Sarah would have wanted for others, because she felt she couldn't do that herself."

Brent Pope, Co-founder of Elephant in the Room, said: “Everyone has an ‘Elephant in the Room’, and this initiative is about starting conversations early before they develop into larger issues impacting students’ wellbeing. It’s also about encouraging kindness - we never know what someone else might be going through in their day or life. Many young people only seek mental wellbeing support at a crisis stage, so early intervention is vital. We need to normalise discussions around mental wellbeing and make it a daily priority, just like physical health.

“This initiative aims to give young people better tools to navigate life’s challenges, particularly within the learning environment, while fostering a culture of inclusion and care. We are very grateful to Anna O'Farrell for donating this elephant sculpture to the college in memory of her beloved sister Sarah, through the Elephant for Sarah initiative.”

Orla Cullinane, Associate Head of Student Welfare in Shannon College of Hotel Management, said: “Shannon College of Hotel Management is delighted and very honoured to be involved in the Elephant in the Room initiative.
“The elephant who will have pride of place in our college atrium will serve as a visible reminder that conversations about mental health should never be hidden or avoided.
As a college community, we recognise and sadly have experience of the profound impact of suicide and loss, and we are committed to fostering an inclusive, compassionate environment where every student feels they belong, are supported, and can speak openly without fear of judgement. We hope this initiative encourages our students and staff to check in with one another, seek support when needed, and keep the conversation going.”

Founded by Brent Pope and Eoin Byrne in 2021, Elephant in the Room has grown from a grassroots idea into an international initiative. Brightly painted, artist-designed baby elephant sculptures are placed in prominent locations as visible symbols of hope, permission, and care, letting people know they are in a place that supports mental wellbeing and a reminder that it’s okay to talk.

Maeve O’Keeffe graduated in 1991 and her daughter Molly Wallace has just started her 4th year at Shannon College of Hotel Management.

For more about Elephant in the Room visit: elephantintheroom.ie.

Photos – Credit: Tracy Hegarty/Emma Daly, Shannon College of Hotel Management

Get the most from the expert commentary, views and stories from University of Galway on our Cois Coiribe platform https://impact.universityofgalway.ie/

Student Welfare

‌Starting college is a very exciting time but can also be very stressful and it may take time to adjust to a new stage in your lives. Here in Shannon we encourage all our students to take responsibility for their mental and physical wellbeing and actively support student’s endeavors in this regard through our student welfare service.

Shannon College of Hotel Management Inclusion Statement 

Shannon College of Hotel Management aims to promote, maintain and support equality, diversity and inclusivity for all our staff and students therby creating a campus in which everyone feels valued and can learn or work to their full potential. 

Please see our  Inclusion Statement

 Shannon College Student Welfare Contact:

Ms. Orla Cullinane
Ph: 00 353 91 497253/086 0598385
Email: orla.cullinane@universityofgalway.ie

Ms. Gwen Ryan
College Librarian and Disability Advisor
Email: gwen.ryan@universityofgalway.ie

Please see the University link below for further information. 
https://www.nuigalway.ie/student-services/ 

Recommended Sources:

HEA

Student Finance: www.studentfinance.ie

Health and Wellbeing  

Spunout

Youth Support Website: www.spunout.ie

 Mental Health and Wellbeing
Mental Health and Wellbeing: www.mymindmatters.ie 

Food and Nutrition 

 The Irish Nutrition & Dietetic Institute

The Irish Nutrition & Dietetic Institute (INDI):
www.indi.ie

International Student Support

International Students in Ireland

International Students in Ireland: www.icosirl.ie

Active Consent

Active Consent 

Visit Website here 

 

Subject Exemptions

Shannon College accepts NUI exemptions for any of the minimum entry subject requirements. For further details on applying through the CAO for Shannon College with exemptions, please contact the Admissions Officer, Ms. Joan Markham:

Ms. Joan Markham
Ph: 091 497 212
Email: joan.markham@universityofgalway.ie

 

Paul

Paul Collardeau |   BBS Student Ambasssador

There are so many supports available in the college itself, with lecturers and staff always there to help you settle in with ease. The students all live in Bunratty Village together and the mix of Irish and International students is such a great way to make new friends. It was my first time coming to Ireland and since the very first day I arrived, I knew I would enjoy my time here. “Such great Craic”
in Connect with Paul
Olivia

Olivia Campbell |   BBS Graduate 2020

Shannon allowed me to be my true self. As someone with learning difficulties, I never thought I could achieve what I have achieved today. The tremendous number of services and support along with a very open approach to learning has pushed me to achieve my best. Shannon embraces every student and their uniqueness, bringing out the best in all of us
in Connect with Olivia