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English, Media and Creative Arts

Dr Noha Atef

BA., MA., PhD

 
researcher
 

Biography

Dr. Noha Atef - Lecturer in Journalism (Global Media)

Noha Atef is a researcher and lecturer of journalism and media studies, with a particular focus
on citizen journalism, social media, and digital communities in Arab contexts. She earned her
PhD in Media from Birmingham City University, where she explored the interactions between
citizen and mainstream media during Egypt's  transformative period of 2011-2013. Dr. Atef also
holds an MA in Social Media from the same institution.

With teaching and research experience in the UK, Canada, and Egypt, Dr. Atef employs an
interdisciplinary approach to media studies that integrates both theoretical frameworks and
practical applications. Her expertise spans digital ethnography, data analysis, and media
representation. Her research areas also include health communication, media activism, and
social media influencers. Dr. Atef is the author of The Media of People: Between the
State-Owned Media & Citizen Media, a work widely referenced in Arab university libraries.

Beyond academia, Dr. Atef is actively involved in industry-focused initiatives. She has
collaborated with organizations in the Arab region, Sub-Mediterranean countries, and globally to
address pressing issues such as media representation, misinformation, and hate speech.
Notably, she has worked with organizations like the Arab Reporters for Investigative Journalism
(ARIJ), the International Center for Migration Policy Development (ICMPD), and the Centre for
Information Resilience (CIS).

Research Interests

Social Media and its subcultures
Citizen Journalism and Citizen Journalists (activists, influencers,..)
Health Communication
Alternative Media and Emerging Media Genres
Political-economy of Communication 
Media Studies (Television Drama and Cinema)

Peer Reviewed Journals

  Year Publication
(2023) 'Why Do Health Professionals Create Content on Social Media? Uses and Gratifications of Egyptian ¿Physician Vloggers¿ on YouTube'
Noha Atef, Alice Fleerackers, Juan Pablo Alperin (2023) 'Why Do Health Professionals Create Content on Social Media? Uses and Gratifications of Egyptian ¿Physician Vloggers¿ on YouTube'. The Journal of Social Media in Society, 12 :188-210 [Details]
(2023) 'Influencers or Doctors? Physicians Presentation of Self in YouTube and Facebook Videos'
Noha Atef, Alice Fleerackers, Juan Pablo Alperin (2023) 'Influencers or Doctors? Physicians Presentation of Self in YouTube and Facebook Videos'. International Journal of Communication, 17 :2665-2688 [Details]
(2022) 'If the Evidence is Not Research, What Is It? Egyptian Physicians¿ Explanations of the Lack of Research Citations in their Health Vlgs'
Noha Atef (2022) 'If the Evidence is Not Research, What Is It? Egyptian Physicians¿ Explanations of the Lack of Research Citations in their Health Vlgs'. Advances In Health Sciences Education, 6 (2):227-235 [DOI] [Details]
(2019) 'Why Qualitative Research about Media Activism Could be Hard?'
Noha Atef (2019) 'Why Qualitative Research about Media Activism Could be Hard?'. Communication \& Methods, 1 (2):221-232 [DOI] [Details]
(2019) 'New Meanings of Heroism: Types of Sports ‘Heroes’ in the Egyptian cinema'
Noha Atef (2019) 'New Meanings of Heroism: Types of Sports ‘Heroes’ in the Egyptian cinema'. Journal of Cultural Linguistic and Artistic Studies, [DOI] [Details]

Books

  Year Publication
(2017) Media of the People: From State-Owned Media to Mediatization.
Noha Atef (2017) Media of the People: From State-Owned Media to Mediatization. Egypt: AlArabi. [Details]

Book Chapters

  Year Publication
(2024) 'Confused, Rebellious, and Depressed: Liberated Women in Egyptian Cinema'
Atef, Noha (2024) 'Confused, Rebellious, and Depressed: Liberated Women in Egyptian Cinema' In: Routledge Handbook on Arab Cinema. :170-179 UK: Routledge. [DOI] [Details]
(2020) 'Can Revolutionary Media Be Made Online?'
Noha Atef (2020) 'Can Revolutionary Media Be Made Online?' In: Handbook of Research on Politics in the Computer Age. :203-216 USA: IGI Global. [DOI] [Details]
(2018) 'What Has the Internet Done to Leftist Organisations? The Impact of Using Digital Media on Egyptian Revolutionary Socialists'
Noha Atef (2018) 'What Has the Internet Done to Leftist Organisations? The Impact of Using Digital Media on Egyptian Revolutionary Socialists' In: Contemporary Left-Wing Activism Vol 2. :47-62 UK: Routledge. [DOI] [Details]
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Published Policy

  Year Publication
(2020) Combating Disinformation in the Arab World: The COVID-19 Pandemic.
Noha Atef, Basma ELmahdy, Basma Moustafa (2020) Combating Disinformation in the Arab World: The COVID-19 Pandemic. Jordan: Arab Reporters for Investigative Journalism (ARIJ) Published Policy [Details]