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Business & Economics

Dr Sheila Malone

PhD

Contact Details

Lecturer Above The Bar
E: sheila.malone@universityofgalway.ie
 
researcher
 

Biography

I joined the Marketing Discipline in February 2021 as a Lecturer in Marketing. I am currently the Associate Head for Learning, Teaching and Assessment for the J.E., Cairnes School of Business and Economics.  

I previously held a Senior Lecturer in Marketing post at Lancaster University and various fractional lecturing posts at Nottingham Business School, Nottingham University Business School, and the University of Leicester. I am a member of the Academy of Marketing Science, and the Academy of Marketing, and a Fellow of the Higher Education Academy.

Before commencing my academic journey, I worked in various roles across a range of services sectors including mobile communications, fashion, and retail. In particular, I worked with the UK's first sector-specific Environmental Management Scheme (EMS) for Higher Education, which was funded by the Higher Education Funding Council for England (HEFCE) and the European Regional Development Fund (ERDF). 

My research to date has been published in academic journals such as the Annals of Tourism Research, Tourism Management, Journal of Travel Research, Journal of Business Research, and Marketing Theory. I was the co-track chair for the 43rd Annual Macromarketing Conference (2018) stream titled: Tourism, Sustainability, and Community Wellbeing” track. I have offered commentaries based on my research expertise for Sky News (Feb, 2018) as well as the consumer affairs programme "You and Yours" on BBC Radio 4 (April 2019). My work has received press attention cited in publications such as the Irish Times, Irish Independent, USA Northern California, Marketing Business Week, thedrum.com, Snappii, and Computer Weekly among others.

Research Interests

I completed my Ph.D. at Nottingham University Business School in 2012. My Ph.D. thesis explored the concept of emotion and its role in consumers' ethical choices through the theoretical lens of Goldie's (2009) phenomenological perspective of emotion. This perspective aims to understand emotional encounters, what is felt or what it feels like, as part of an individual's everyday life. It concentrates on developing the subjective nature of emotional experiences.

Areas of interest include:
  • Consumer Behaviour
  • Hedonic Consumption
  • Ethical Consumption
  • Emotions
  • Services Marketing Theory
  • Tourism Marketing esp. Ethical/Responsible & Eco-Tourism practices
  • Food Consumption
  • Qualitative Research Methods
  • Transformative Consumer Research: sustainability and community wellbeing.
I am interested in supervising students with an interest in the following research topics:

•Consumer Behaviour and Ethical Consumption
•Emotions and Hedonic/Experiential Consumption Practices
•Sustainability, consumption and community well-being (TCR)
•Services Dominant Logic and Customer Sphere
•Tourism Marketing and Ethical Practices

Peer Reviewed Journals

  Year Publication
(2023) 'Unconventional luxury: The reappropriation of time and substance'
Malone, Sheila; Tynan, Caroline; McKechnie, Sally (2023) 'Unconventional luxury: The reappropriation of time and substance'. Journal of Business Research, 163 [DOI] [Details]
(2019) 'Lifeway Alibis: The biographical bases for unruly bricolage'
Cronin, J. and Malone, S. (2019) 'Lifeway Alibis: The biographical bases for unruly bricolage'. Marketing Theory, 19 (2):129-147 [DOI] [Details]
(2017) 'Tourists’ Emotions as a Resource for Customer Value Creation, Co-Creation and Destruction: A Customer-Grounded Understanding'
Malone, S.; McKechnie, S.; Tynan, C. (2017) 'Tourists’ Emotions as a Resource for Customer Value Creation, Co-Creation and Destruction: A Customer-Grounded Understanding'. Journal of Travel Research, 57 (7):843-855 [DOI] [Details]
(2014) 'The role of hedonism in ethical tourism'
Malone, S., McCabe, S. Smith, A. (2014) 'The role of hedonism in ethical tourism'. Annals Of Tourism Research, 44 :241-254 [DOI] [Details]

Book Chapters

  Year Publication
(2023) 'Emotion, action and tourists' ethically motivated self-identity enactment behaviours'
Sheila Malone and Scott McCabe (2023) 'Emotion, action and tourists' ethically motivated self-identity enactment behaviours' In: Research Handbook on Ethical Consumption: Contemporary Research in Responsible and Sustainable Consumer Behaviour. London: Edward Elgar Publishing Ltd. [Details]
(2014) 'Ethical tourism: the role of emotion'
Sheila Malone (2014) 'Ethical tourism: the role of emotion' In: Managing ethical consumption in tourism. London: Routledge. [Details]

Conference Publications

  Year Publication
(2022) Consumer Culture Theory Conference, Oregon State University
Abouseif, M., Malone, S. and Cocker, H. (2022) The Transformative Impact of Online Communities on the Wellbeing of Women in a Developing Country Consumer Culture Theory Conference, Oregon State University [Details]
(2022) Symposium on Marketing Ethics and Corporate Social Responsibility
Malone, S. (2022) Ethic of Community in Sustainable Tourism Practices Symposium on Marketing Ethics and Corporate Social Responsibility [Details]
(2022) ender, Markets and Consumers Conference
Abouseif, M., Malone, S. and Cocker, H. (2022) The impact of online communities on the wellbeing of women in a developing country: a gender and transformative consumer research perspective ender, Markets and Consumers Conference [Details]
(2019) 7th International Symposium on Marketing Ethics and CSR, Karlstad, Sweden
Bosangit, C. and Malone, S. (2019) Everyone¿s business¿, the interlink between community well-being and sustainability: A residents¿ perspective in Geopark locations 7th International Symposium on Marketing Ethics and CSR, Karlstad, Sweden [Details]
(2019) Academy of Marketing, London, UK, 1-4 July 2019
Bosangit, C. and Malone, S. (2019) Possible solution to issues related to overtourism? Linking sustainable tourism practices to community well-being Academy of Marketing, London, UK, 1-4 July 2019 [Details]

Conference Contributions

  Year Publication
Symposium on Marketing Ethics and Corporate Social Responsibility,
Malone. S. Ecotourism and Unconventional Luxury: the reappropriation of time. [Oral Presentation], Symposium on Marketing Ethics and Corporate Social Responsibility, Bristol . [Details]

ANET/COS

  Year Publication
(2019) Opinion piece on Weight Watchers: Solomon, Marshall, Stuart, Barnes and Mitchell (2018). Marketing, Real People, Real Decisions.
Malone, S. (2019) Opinion piece on Weight Watchers: Solomon, Marshall, Stuart, Barnes and Mitchell (2018). Marketing, Real People, Real Decisions. London: Pearsons ANET/COS [Details]

Book Review

  Year Publication
(2017) Responsible Tourism: Using Tourism for Sustainable Development, 2nd edition, H. Goodwin. Goodfellow Publications, Oxford (2016).
Malone, S. (2017) Responsible Tourism: Using Tourism for Sustainable Development, 2nd edition, H. Goodwin. Goodfellow Publications, Oxford (2016). Oxford: Goodfellow Publications Book Review [DOI] [Details]

Newspaper Articles

  Year Publication
(2023) What can we expect from tourism in 2023?.
Malone, S. (2023) What can we expect from tourism in 2023?. Newspaper Articles [Details]
(2021) Can staycations drive a more sustainable Irish tourism industry?.
Malone, S. (2021) Can staycations drive a more sustainable Irish tourism industry?. RTE Newspaper Articles [Details]

Honours and Awards

  Year Title Awarding Body
2022 Teaching Excellence Award College of Business, Public Policy and Law
2017 Pilkington Teaching Award Lancaster University

Professional Associations

  Association Function From / To
Academy of Marketing Science Member /
Higher Education Academy Fellow /
Academy of Marketing (UK) Member /

Employment

  Employer Position From / To
University of Leicester Lecturer (casual) /
Nottingham Business School Lecturer in Marketing /
Lancaster University Senior Lecturer /
University of Nottingham Lecturer (casual) /

Education

  Year Institution Qualification Subject
2012 University of Nottingham PhD Marketing

Modules Taught

  Term/Year Module Title Module Code Subject / Desc
2022-2023 Consumption & Society MK5146
2020/2021 Global Business to Business MK5120