Business & Economics

Maura O’ Connell is a part time lecturer and teaches in the Department of Marketing at the School of Business and Economics.  Her interests lie in innovation and business start-ups and in the emerging area of digital marketing.  Prior to joining NUIG she worked in the Graduate School of Business, UCD, where she taught and conducted research in the area of business-to-business marketing.  She has worked as a consultant to numerous business start-ups, advising on market research and marketing planning.