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Business & Economics

Dr Declan Fleming

B.Comm., M.B.S.,Ph.D.

Contact Details

Lecturer Above The Bar
Marketing
Room 337
Cairnes Building
University of Galway
T: Ext. 2741
E: declan.fleming@universityofgalway.ie

Biography

Declan completed his B.Comm and MBS (Marketing) at UCG (Now NUIG) and his PhD (Business Administration) at Manchester Business School, University of Manchester. Prior to beginning his academic career with NUIG he worked in GMIT and IT Tralee. In 2010, he was awarded Fellowship of the Marketing Institute of Ireland in recognition of outstanding contribution to the development of Marketing in Ireland. Teaching and Research interests lie in the areas of Strategic Marketing, Selling & Sales Management, Analytics and Marketing in Society. He is a previous Head of the Marketing Discipline and currently Programme Director for the MSc. Marketing Management.

Research Interests

The usage of technology in self-service delivery (SSD) is my PhD thesis topic area. The primary objective of the research was to develop, test, and validate a model of key constructs driving the usage of Internet banking.

Research Projects

	Project	Start Date	End Date
	GENERAL RESEARCH ACCOUNT DECLAN FLEMING	18-DEC-13	22-MAY-30

Peer Reviewed Journals

	Year	Publication
	(2012)	''Marketing's response to environmental decline and the call for sustainability'' Walsh, Ann T., Christine Domegan, Declan Fleming (2012) ''Marketing's response to environmental decline and the call for sustainability''. Social Business, 2 (2):121-143 [Details]

Books

	Year	Publication
	(2007)	Marketing Research In Ireland: Theory & Practice. Domegan, C (2007) Marketing Research In Ireland: Theory & Practice. [Details]
	(2007)	Marketing Research In Ireland: Theory & Practice. C. Domegan and D. Fleming, (2007) Marketing Research In Ireland: Theory & Practice. Gill & MacMillan: Gill & MacMillan. [Details]
	(2001)	Cases in Marketing. Fleming, D.; Wallace, E (2001) Cases in Marketing. Dublin: Mc-Graw Hill. [Details]
	(2001)	Cases In Marketing. Fleming, D (2001) Cases In Marketing. [Details]
	(1997)	The Graduateship By Distance Learning. Fleming, D (1997) The Graduateship By Distance Learning. Marketing Institute of Ireland [Details]
	(1996)	Guide To Exporting. Fleming, D (1996) Guide To Exporting. : Irish Trade Board. [Details]

Conference Contributions

	Year	Publication
	(2012)	Academy of Marketing Conference, Leonard, G. & Fleming, D. (2012) A Classification of Stakeholder Orientation. [Conference Paper], Academy of Marketing Conference, Southampton Management School , 02-JUL-12 - 05-JUL-12. [Details]
	(2012)	A Classification of Stakeholder Orientation, Leonard, G. & Fleming, D. (2012) Stakeholder Orientation. [Conference Paper], A Classification of Stakeholder Orientation, Academy of Marketing Conference, Southampton Management School , 02-JUL-12 - 05-JUL-12. [Details]
	(2012)	European Academy of Marketing, Leonard, G. & Fleming, D. (2012) Stakeholder Social Capital and the Performance Relationship: An Integrative Framework for Stakeholder Marketing. [Conference Paper], European Academy of Marketing, University Institute Lisbon, Portugal , 20-MAY-12 - 22-MAY-12. [Details]

Honours and Awards

	Year	Title	Awarding Body
	2010	Fellow Marketing Institute of Ireland	Marketing Institute of Ireland

Professional Associations

	Association	Function	From / To
	Marketing Institute of Ireland	Graduate of the Marketing Institute of Ireland	01-JUL-90 / 14-FEB-14

Committees

Committee	Function	From / To
Academic Council	Member	/
College Executive Committee Member	Committee Member	/
School Executive Committee Member	Committee Member	/
Part-Time B.Comm. Board Member	Board Member	/
EMBA Programme Board Member	Board Member	/
Programme Director for MSc Marketing	Programme Director	/

Teaching Interests

Postgraduate:

MSc Marketing Management Programme:

Strategic Marketing
Cases in Marketing Strategy

Undergraduate:

B.Comm Programme:

Cases in Marketing Management