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Sean Kyne TD, Minister of State at the Department of Rural and Community Development has launched a new publication, Creative Economies in Peripheral Regions written by Dr Patrick Collins at NUI Galway and Professor James Cunningham at the University of Northumbria.

Dr Collins and Professor Cunningham make their policy recommendations for supporting the growth of creative economies in peripheral areas. As a sustainable model for development, one that relies on the infinite resource of human creativity, it has the potential to act as a vital agent in the future growth of peripheral regions in Ireland.

NUI Galway has long been recognised as a leading international centre for the creative arts, with strong specialisms in Drama, Theatre, Performance, Visual Arts, Creative Writing, Film, Digital Media and emerging areas in creative production and arts entrepreneurship. The University has formed strong partnerships with the creative arts sector, notably with such institutions as Druid Theatre, the Abbey Theatre and Galway International Arts Festival.

In the book the authors make the case for vibrant, creative and cultural economies existing beyond large urban settlements in peripheral regions in Ireland. It is the first publication to map the existence of the creative economy beyond city boundaries. This work takes place within the context of an evolving consumer society where there is increasing recognition of a change in consumer patterns as the modern consumption era matures.

Commenting about the new publication, Dr Patrick Collins from the School of Geography and Archaeology at NUI Galway, said: “This book is about putting a positive spin on the term ‘peripheral’. We provide evidence of people, inspired by their place, competing in international markets where the authenticity and creative nature of their produce is in high demand.”

Dr Collins added: “As more and more people buy goods that they feel reflect their own individual identity, more of us are expressing ourselves by how we dress, what we eat, what we listen to and where we go on holiday. In doing this we are turning our back on mass produced goods and services. As the market for these kinds of goods laden with expressive values increases, the products from our peripheral regions become more desirable. We argue in the book that it is the connectedness to place; the use of more traditional production techniques; and the imbued sense of authenticity in the produce of the peripheral regions that makes them more and more marketable in a maturing consumer society.”

Creative industries mentioned in the book include Telegael in Spiddal, County Galway, a leading feature film, TV drama and animation company with major global partners, which employs over 70 people in high value jobs and is co-producing projects with companies located all across the world, operating from a small village in the West of Ireland. And Druid Theatre, an organisation that produces critically acclaimed theatre productions inspired by the stories of the periphery and bringing them to audiences across Ireland and right around the world.

By looking at how these products in more remote areas are produced, the productive practices seen in the case study regions within the book are reflecting those of leading innovative industries. The book shows how creatives in remote regions, collaborate, co-produce, switch codes (writers and visual artists become theatre makers and game designers) that demonstrates an agility that is seen by many as key to productive success. By shining a light on the array of business models adopted by these industries the book highlights a sector that is more connected to its place, and its society in a way that is unique in the modern context.

This book will be of value to those from a social science and business background and it will also be of interest to those within this growing sector and those that support it.

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