Overview

This module introduces the application of psychology to understanding consumer behaviour. The module provides a comprehensive overview of the major themes and trends in consumer psychology.

Entry Requirements

Applicants should be over 21 years. 

What you will Learn

Understanding consumers requires knowledge of consumer psychology theories, collecting and interpreting consumer data and opinions and developing meaningful interactions with consumers.

Learning Outcomes

1. Understand and remember key concepts, terms, relationships in Consumer Psychology.
2. Understand and remember Cialdini’s “Weapon’s of Influence”.
3. Know how to use Consumer Psychology to effect change.
4. Understand the personal implications of Consumer Psychology.
5. Understand the social implications of Consumer Psychology.
6. Know how to learn more about Consumer Psychology.

Assessments

• Continuous Assessment (100%)

Contact

If you have any questions about this course, please contact:

Micro Creds

Email: Micro Creds

How to Apply

From the 1st April 2025 you can apply for this micro-credential through our Online Application Portal.

Learn more about our application process.

Apply here: Online Application Portal

When completing your application please make sure to select the following categories:

Academic level: Micro-credentials and CPD
College/Interest type: Micro-credentials/CPD Undergrad Level 8.
Academic programme: Arts and Social Science Micro-credentials CPB17.

You will need to manually enter the Module Name and Code under ‘Module Name’ on the second page of your application. Please copy the name and code below:

Psychology of Consumer Behaviour:  - PS3125