Fabrizio Grana

PhD Student (Completed)

Bachelor degree in Banking and Finance; Master degree in Accounting and Management

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Biography

My name is Fabrizio Granà and I come from Palermo, Italy. 

Research

Research Interests

I am a Full time Phd Candidate at NUI Galway. My research project aims to define the relationship between Management Accounting, Performance Measurement Systems and Web Marketing in the exploitation of innovative Information Management Systems like Web Analytics, Google Analytics and Customer Relationship Management (CRM). 

I am focusing the attention on the e-Business and e-Commerce business models as Innovative source of Business, considering their Impact on Management Accounting Systems and so on the decision making process of the firm.