May National Social Marketing Conference at NUI Galway to Focus on Creating Change

NUI Galway will host the Eighth National Social Marketing Conference, ‘Co-Creating Change’, on Thursday, 24 May in the Aula Maxima. The national event will bring leaders and researchers in health and sustainable change in public and voluntary sectors together with world-renowned social marketing experts from Canada, Australia, Europe and Ireland.

The conference will explore in greater detail how empowered citizens and communities can co-create and foster sustainable behaviour change. In addition, the conference will feature cutting-edge talks from around the world including insights into improving behavioural change effectiveness through applying a strategic approach to planning.

This year the keynote speakers will include: Professor Walter Wymer, Professor of Marketing, University of Lethbridge, Canada;  Professor Sharyn Rundle-Thiele is Director, Social Marketing at Griffith University, Australia and Editor-in-Chief, Journal of Social Marketing; Professor Alan Tapp, Professor of Marketing, University of the West of England-Bristol; Professor Gerard Hastings, Professor at Stirling, England, and Professeur Associé at the École des Hautes Etudes en Santé Publique in Rennes, France; as well as additional health and environmental health presentations.

Conversations throughout the day will include: how social marketing use tools in co-creating sustainable behaviour change; how to follow proven social marketing secrets to develop an effective intervention on limited budgets; how to use the success factors of proven social marketing interventions; how to address the major societal challenges of our time; and how to think strategically about innovative social change through co-creating change.

Dr Christine Domegan, Head of Marketing Discipline, Senior Lecturer and Social Innovation and Policy Leader, Whitaker Institute, NUI Galway is this year's Conference Chair. Dr Domegan said: “We are excited and grateful to welcome an esteemed group of change experts from around the world who are engaging and seasoned speakers willing to share their insights, tips and tools for co-creating change in an easy and understandable manner.”

For further information, schedule and online booking, please visit www.conference.ie.

-Ends-