May 2006 Senator Feargal Quinn launches new innovative programme, "Universities must a

Senator Feargal Quinn, Adjunct Professor of Marketing at NUI Galway, launched the new part-time Bachelor of Commerce, at NUI Galway on Monday, 22 May. This programme was developed by the Faculty of Commerce and has run in successive cycles for over twenty years. The programme has dramatically changed and will now be delivered using 'blended learning' techniques to accommodate mature students with work and family commitments. The new part-time Bachelor of Commerce aims to provide an educational experience in the key areas of business, leading to an internationally recognized qualification. Blended learning is a combination of face-to-face classroom lectures/tutorials, self-instructional learning materials, online discussions and activities, e-mail and telephone support. Participants will have access to course details and content at all times, from any location in Ireland.

"Throughout my business career I have always argued that success comes from carefully listening to our customers and adapting what we offer them to their changing needs and preferences. The new programme we are launching here this evening is an excellent example of this principle in action. Through careful listening to its customers and to the business community, the Faculty of Commerce has identified emerging needs which it is now responding to. The result is a new format for the part-time Bachelor of Commerce degree." commented Senator Feargal Quinn, Adjunct Professor at NUI Galway.

According to Éilis O'Regan, Programme Co-ordinator, Blended Learning NUI Galway, "Using the tools of blending learning we have tailored this programme to meet the needs of mature students. Students will attend six weekend workshops per year. In between workshops students will use their study packs and online support to progress through programme material. With the high level of off-campus support and the reduced time on campus, we hope to encourage students from all over Ireland to participate".

The closing date for applications is June 23rd 2006, and the course will commence in September 2006. Prospective students are invited to attend a further information evening on 30 May, at 6.30pm in the Arts Millennium Building, NUI Galway. Please email eilis.oregan@nuigalway.ie or call 091 493104 for further details.