Digital Marketing (MSc)

Normally a H2.1 degree (NFQ Level 8 or equivalent). However, candidates with a significantly high H2.2 honours degree and who have achieved a 2.1 average within a relevant Marketing specialism in a business degree, will also be considered. The programme is open to graduates of all disciplines. Applicants from a Non-Business/Marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing test, as specified by the Marketing Discipline, prior to commencement of studies. IELTS score of 6.5 or equivalent, if applicable. 

Graduates find employment in a wide variety of industry sectors with companies such as: Microsoft, LinkedIn, Google, Hubspot, AnswerLab, The Knot Worldwide, VHI Healthcare and Wolfgang Digital.

Professional Development

The MSc. Digital Marketing programme strives to build the technical skills of students with a repertoire of globally recognised certifications, sought-after by potential employers. These certifications derive from the Hubspot and Google Analytics Academy. MSc Digital Marketing Students, under special arrangements with the Marketing Institute of Ireland (MII), sit the MII Qualifier Exam, enabling them to become full members of the Marketing Institute and use the letters MMII Grad after their name, as well as being listed in the Marketing Institute’s Register of Qualified Marketers.

Best Practice Module Delivery

The delivery of modules offered in the MSc Digital Marketing combines academic and industry excellence.  Marketing Analytics, is delivered by University of Akron and Incisive Analytics, USA.

Digital Summer School

The changing online landscape, new technologies and demand for content has resulted in incredible growth in Digital Marketing. To keep up with industry trends and new digital marketing knowledge and skills, the MSc Digital Marketing Programme includes a Web 3.0 Summer School and a Digital Marketing Simulation as part of the Applied Marketing Project.

Dr. Brendan Keegan, Digital Summer School Facilitator, 2019

“I was impressed by students who were well versed in a fantastic array of essential digital marketing skills. The student experience was bolstered by industry speakers and engagement with local businesses, but what sets this programme aside was the underpinning of marketing, psychology and media communications theory, which is not an easy feat”.

Strategic Partnerships

A number of strategic partnerships have been established to ensure curriculum design and delivery creates industry ready graduates, including:

• Hubspot
• SiteMinder
• HSE
• The Knot Worldwide
• Spotlight Oral Care
• Incisive Analytics, USA

Good Links with Relevant Industries and Recruiters

Graduates are well equipped to work in a diversity of sectors and industries, including profit, non-profit/charity and government initiatives such as Road Safety Authority and Safefood. ‌

Applied Projects

Each year, students have the opportunity to apply digital marketing skills to real life company challenges, for both commercial and not for profit enterprises, across industry sectors such as health care, health technology, tourism, finance, software, the environment and business services.

Averil Tyrell, Marketing Specialist, An Post Insurance

“The calibre of innovation and creativity in this Master’s Programme is excellent. Students produced digital campaign ideas for An Post Insurance that capture imaginations, drive engagement and help create a buzz around our brand and our products. The knowledge and skills these students possess is fantastic and this type of industry engagement by the MSc Digital Marketing Programme benefits all involved – the students, the programme and most definitely An Post Insurance”.

Safefood Ireland
Safefood Ireland continually seeks graduates from University of Galway for their Research Fellowships.

Healthy Cities, HSE Initiative
Students have been working with Healthy Ireland on the National Physical Activity Plan, 2013-2025.

Fiona Donovan, Project Manager for National Healthy Cities and Counties, Health Promotion and Improvement, HSE

“It was a great opportunity for Healthy Galway City to work with the students. They had the opportunity to contribute to the discussion and implementation of national policy at the local level, a key skill required for our future leaders”.

Digital in Action Masterclass

Action-based learning with expert professionals in key marketing and digital fields.

Intercultural Awareness Training (ICOS)

In collaboration with ICOS, all students receive accredited training to increase intercultural awareness and competency.

Digital Marketing Masterclasses:

Marketing Masterclass with Google

Inbound Marketing Masterclass with Hubspot

 John Campbell, Marketing Manager, SIREN Talk on SEO

‌

Digital Sales Masterclass: John McArdle, Vice President of Worldwide Sales, Channel Mechanics 

Talk on Sales Pipeline Management

‌

‌Digital Sales Management Industry Panel

Postgraduate students in receipt of a SUSI grant—please note an F4 grant is where SUSI will pay €4,000 towards your tuition (2024/25).  You will be liable for the remainder of the total fee.  A P1 grant is where SUSI will pay tuition up to a maximum of €6,270. SUSI will not cover the student levy of €140.

Postgraduate fee breakdown = Tuition (EU or NON EU) + Student levy as outlined above.

Note to Non EU students: Learn about the 24 month Stayback Visa here. 

Programme Director:
Dr Patricia McHugh

Programme Administrator:
Ronan Joyce
T: +353 91 492 546
E: mscmarketing@universityofgalway.ie

Quick Links

• Student & Graduate Videos
• J.E. Cairnes Blog
• Accommodation Office
• International Students
• Postgraduate Funding—Scholarships
• Student Support and Resources