Business & Economics

Dr Gabriela Gliga

H.Dip., MBS., PhD

Contact Details

Lecturer Below the Bar
Marketing Discipline
J.E. Cairnes School of Business and Economics
T: (091) 493617
E: gabriela.gliga@nuigalway.ie

Biography

Gabriela Gliga, PhD is a lecturer in Marketing at the National University of Ireland, Galway. Gabriela’s research interests lie at the intersection of marketing and entrepreneurship. Small, resource-constrained firms are a particular area of interest. Her PhD thesis focused on these areas.

Gabriela currently works with colleagues at NUI Galway and other institutions, researching in the areas of Entrepreneurial Marketing and International Entrepreneurship. Her work has been published in the Journal of International Entrepreneurship and Qualitative Market Research: An international Journal. She has also served as a Guest Editor for the Journal of International Entrepreneurship.

Gabriela teaches at both undergraduate and postgraduate levels and is engaged in the supervision of Applied Marketing Projects across the MSc in Marketing Management and the MSc in International Marketing and Entrepreneurship.

Gabriela also acts as External Examiner at Cork Institute of Technology, Ireland.

Research Interests

Entrepreneurial Marketing
Entrepreneurial Networking
SME Marketing
International Marketing
Born Globals

Peer Reviewed Journals

	Year	Publication
	(2019)	'Strategic orientation pathways in international new ventures and born global firms—Towards a research agenda' Evers, N., Gliga, G. & Rialp-Criado, A. (2019) 'Strategic orientation pathways in international new ventures and born global firms—Towards a research agenda'. Journal Of International Entrepreneurship, 17 :287-304 [DOI] [Details]
	(2018)	'Entrepreneurial marketing and born global internationalisation in China' Andersson, S., Evers, N. and Gliga, G. (2018) 'Entrepreneurial marketing and born global internationalisation in China'. Qualitative Market Research, 21 (2):202-231 [DOI] [Details]
	(2010)	'Marketing Challenges for High-Tech SMEs' Gliga, G. & Evers, N. (2010) 'Marketing Challenges for High-Tech SMEs'. Innovative Marketing, 6 (3):104-112 [Details]

Conference Publications

	Year	Publication
	(2019)	*The 23rd McGill International Entrepreneurship Conference* Gliga, G. (2019) Entrepreneurial Networking across Cultures The 23rd McGill International Entrepreneurship Conference [Details]
	(2018)	*The 22nd McGill International Entrepreneurship Conference* Gliga, G., Evers, N. & Etemad, H. (2018) Internationalisation of University Incubators in the Galway Region The 22nd McGill International Entrepreneurship Conference [Details]
	(2017)	*The 21st McGill International Entrepreneurship Conference* Mac Cathmhaoil, B., Evers, N. & Gliga, G. (2017) An Exploration of the Digital  Business Model of Born Global Firms The 21st McGill International Entrepreneurship Conference [Details]
	(2015)	*The Irish Academy of Management Conference* Gliga, G & Evers, N. (2015) Entrepreneurial Marketing through Networking The Irish Academy of Management Conference [Details]
	(2011)	*Academy of International Business UK & Ireland Chapter* Gliga, G. & Evers, N. (2011) An Alternative Approach To Marketing In New High-Tech SMEs Academy of International Business UK & Ireland Chapter [Details]
	(2010)	*The McGill Conference on International Entrepreneurship* Evers, N. & Gliga, G. (2010) Marketing Challenges for Internationalising High Tech Small Firms The McGill Conference on International Entrepreneurship [Details]
	(2010)	*The Irish Academy of Management Conference* Gliga, G. (2010) Marketing Challenges for High–tech SMEs The Irish Academy of Management Conference [Details]

Conference Contributions

	Year	Publication
		The 21st McGill International Entrepreneurship Conference, Gabriela Gliga Academic Administrator International Entrepreneurship Conference. [Conference Organising Committee Member], The 21st McGill International Entrepreneurship Conference, Galway, Ireland . [Details]

Case

	Year	Publication
	(2014)	Skype Case Study, in Evers, N., Cunningham, J. and T. Hoholm (Eds.), Technology Entrepreneurship - Bringing Innovation to the Marketplace, Palgrave-Macmillan, London, UK, p. 208- 210. Gliga, G. (2014) Skype Case Study, in Evers, N., Cunningham, J. and T. Hoholm (Eds.), Technology Entrepreneurship - Bringing Innovation to the Marketplace, Palgrave-Macmillan, London, UK, p. 208- 210. Case [Details]